2022 Chengdu International Advertising Festival in September comes the highlights to reveal the secrets in advance

Cover reporter Zhao Zixuan

On August 12, the "2022 Chengdu International Advertising Festival" news report was held in the Sichuan Daily Newspaper Group Building, which revealed the advertising event that will be held next month in Chengdu.

The reporter learned from the scene that the 2022 Chengdu International Advertising Festival is an international advertising festival event organized by the Sichuan Provincial Market Supervision Bureau, the Chongqing Market Supervision Bureau and the China Advertising Association, the Chengdu Expo Bureau and the Chengdu Market Supervision Bureau. This year's advertising festival will be held from September 28th to September 30th, 2022.

The theme of 2022 Chengdu International Advertising Festival is "East East and West Rong", and the goal of building a comprehensive and open advertising industry ecological platform in western China, attracting head enterprises and brands from various industries to gather in Chengdu to help the brand's incubation and innovation, improve The international awareness of the brand image cultivates high -quality brand professionals in Sichuan and Chongqing, and promotes the construction of "internal circular economy development" and "Chengdu -Chongqing Shuangcheng Economic Circle".

What are the attention of this advertising festival? At the report, the organizing committee revealed the highlights of this advertising festival.

It is reported that the advertising festival was hosted by Shanghai Daolun Culture Communication Company. Ji Huamin, the general manager of Shanghai Daolun Culture Communication, introduced that the theme of the entire Chengdu International Advertising Festival is "East and West Rong". As the name suggests, it is hoping to build an industry platform for the east and west exchanges and cooperation.

Ji Huamin introduced that this advertising festival will be combined with "professional exchanges, talent cultivation, investment promotion" to bring together the elites in the advertising industry in various fields to carry out an international advertising event. The high -quality investment promotion meeting.

The notice announced the sign of this advertising festival and the list of organizing committees. At the meeting, Cao Feng, president of the Sichuan Provincial Advertising Association, awarded the authorized letter of the 2022 Chengdu International Advertising Festival organizer to Shanghai Daolun Culture Communication Co., Ltd.

Cao Feng said that since the "Fourteenth Five -Year Plan", the advertising industry in Sichuan has transformed from a resource industry to a intellectual industry. Ranked the seventh place in the country, and the advertising industry in our province has initially achieved transformation and upgrading.

He believes that advertising as a biochemical agent that stimulates and guide consumption and spread brand value has a positive role in driving economic development. "I believe this will be a centralized display of a new technology and new technologies for the advertising industry, and it is a collision and sharing of concepts and wisdom. We eagerly hope that more advertising industry experts will continue to pay attention to Sichuan and bring new ideas to Sichuan to Bring more projects to Sichuan, we will share new opportunities for the innovation and development of the Sichuan advertising industry with people from all walks of life. "Cao Feng said.

Fang Min, director of the Advertising Supervision Department of the Sichuan Provincial Market Supervision Bureau, said that in recent years, the scale of the advertising industry in our province has continued to expand, advertising operations have continued to grow, and the momentum of the development of the advertising industry is very rapid. The holding of the advertising festival has provided strong support for the innovation and development of the Sichuan advertising industry, and promoted the integration and development of advertising ideas, design services and related industries.

"I hope that through the holding of this advertising festival, it can promote the interactive exchanges between the leading advertising media giants, well -known brands, Internet companies and institutions of higher education and western China. Talent, funds, and technology settled in the west, and also established a more beautiful and easy -to -sparking display stage for the courage to open up and innovate, leading the excellent advertising industry. "Fang Min said.

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