Cover comment | Release 100 million yuan viewing consumer coupons to accelerate the "positive feedback" of the film market

Jiang Yan

The hot summer movie market is expected to add another fire! On August 11, the National Film Bureau issued the "Notice on Carrying out the 2022 Film Welfare Consumption Season" on the official website. The notice stated that from August to October this year, the 2022 film -benefit people consumer season event was launched. The main contents of the event include the issuance of 100 million yuan to watch consumer coupons, promoting more new movies to speed up the release, and promoting the implementation of bailout policies. Since this year, many regions have issued a certain number of film consumer coupons, which has effectively improved the enthusiasm of movie viewing. The National Film Bureau notice shows that the main purpose of this event is to promote film consumption and accelerate the recovery of the film market. (China News Agency)

Even under the influence of the unfavorable factors of the epidemic, the film market in this summer still shows strong toughness. Statistics show that as of 18:40 on August 9, the total box office of 2022 (June 1-August 31) of 2022 (June 1-August 31), with a total of 22.862 million, a total of 181 million. Recording this achievement should be said to be difficult. It is foreseeable that the spiral recovery pattern of film consumption will be further confirmed and consolidated.

Needless to say, the disruption of the epidemic, insufficient supply of film sources, and intermittently stopped in the cinema. All these have deeply changed the original viewing culture and market supply and demand. Over time, many people have forgotten the happiness of watching movies and "quitting" the habit of watching movies. In addition, with the online entertainment options that adapt to home scenes, the users have more time and attention, and the traditional living space of "movie" has been further squeezed. The point of the disk. In this context, it is imperative to issue a consumer coupon for movie viewing and to reverse the "demand atrophy" with economic leverage.

Including watching movies, the elasticity of such cultural consumption is actually very great. If you quit, you will quit. Especially in the context of "expected weakness", more and more people start to shrink unnecessary expenses. The more that, the more you need to seize the current valuable "summer" time window, and let the "go to the theater to watch a movie" to return to the public's daily life. This "regression" is the double return of movie viewers and consumers. This is the starting point of re -opening up the positive feedback and positive cycle of the film industry: more and more people start watching movies again, and the film has become a profitable business, which will inspire producers to firm confidence, add investment, and produce more high -quality movies. And this will in turn attract more people to enter the theater.

The prying effect is inestimable. In the context of normalized epidemic prevention, including spiritual and cultural life, it should also speed up switching back to normal. Shopping, watching movies, looking for food, and so on. Those people in life are beautiful, and everyone should work hard to find it.

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