Guangdong Nongke and Yidian Company reached a comprehensive strategic cooperation

On August 12, the Guangdong Farmers Reclamation Group Corporation (the General Administration of Nong reclamation) signed a comprehensive strategic cooperation agreement with Beijing Yidian Xinnong Network Technology Co., Ltd. (hereinafter referred to as "one acre field"). With the comprehensive integration of online digital platforms and offline industries, starting with the aspects of co -construction standardization demonstration planting bases, online brand marketing zones, sharing of big data services, and training of rural revitalization talents, it has helped the upgrading of Guangdong's modern agricultural industry. Feng Tong, Secretary of the Party Committee and Chairman (Director) of the Guangdong Rural Reclamation Group Corporation (General Administration of Agricultural Reclamation), and Deng Jinhong, chairman of the China Pre -Cai Poor Industry Alliance, and CEO of Yidian Group, attended the signing ceremony.

Hold a symposium

In recent years, digitalization has changed huge changes in the production and circulation methods of agriculture, but compared to the second and third industries, the penetration rate of the digital economy in agriculture is still relatively low. According to the "Digital Agricultural and Rural Development Plan (2019-2025)", by 2025, the agricultural digital economy will account for 15%of agricultural added value.

Signing site

As the "National Team of Agricultural", Guangdong Farmers has a land area of ​​3.345 million mu. A number of modern state -owned farms and natural rubber, sucrose, grain and oil, animal husbandry, dairy, swords, fruit, etc. Obviously, the integration and development of the primary, two, and three industries, and the simultaneous development of domestic and foreign markets. One acre field is a pioneer of digital agriculture. During the 11 years of its establishment, it has set up online production and sales digital platforms covering tens of millions of buyers to develop a big data system covering the national production market. Various innovative technologies such as fresh -keeping support industrial development. As a leading company in the industry, the two sides have given full play to their respective advantages, carried out in -depth cooperation, and realized digital transformation and upgrading from production end to circulation end and other links are important parts of this cooperation.

Signing site

In the production side, the two parties will jointly build the "Guangdong Nongke & One Academy" joint brand, carry out in -depth cooperation of the entire industry chain, and build a large -scale cooperation demonstration base around advantageous specialty items to improve the entire industry such as planting, processing, sales, and brand. Chain, with standardized and brand -based production, build high -quality agricultural products brands that are integrated, production, and sales, form a copyable and promoted business model, and gradually promote it to other products. At the same time, the two parties will also cooperate in agricultural products and cold chain transportation. On the basis of Guangdong Farmers' Cold Chain Facilities, a acre field will introduce DENBA refrigeration fresh -keeping technology that has won a number of patents around the world, reducing the loss of losses in the circulation of agricultural products, extending freshness time, and increasing the income of agricultural products.

In the market side, Guangdong Farmers reclamation will settle in a acre field online platform. Relying on the platform's big data and precision marketing system, it will face the market expansion of high -quality agricultural products such as seedlings, fruits and vegetables, meat poultry, egg milk, and southern medicine Essence The one -acre field platform will also fully support the construction of digital farm reclamation through the big data system of Tianji, and use various types of production and sales indexes, procurement popularity, market early warning and other technical means to build big data circulation of agricultural reclamation items to make scientific decisions of agricultural reclamation, high -efficiency markets, high -efficiency markets for marketing and marketing. Docking provides "the strongest brain".

Talent is the greatest guarantee for the revitalization of rural industries. In order to support the construction of rural industry talents across the country, a acre field continues to carry out a variety of methods such as lighthouse plans and cooperate with Peking University HSBC Business School to provide a wealth of curriculum training systems for new farmers. In this cooperation, a acre field will cooperate with the Guangdong Agricultural Business Vocational and Technical College, Guangdong Rural Revitalization Training Institute and other platforms to jointly build a "talent engine" for rural revitalization, in brand building, product sales, model innovation, rural e -commerce, digital transformation, etc. In terms of the training of new farmers' rural rejuvenation, it has cultivated a number of new farmers with market awareness, big data analysis capabilities and e -commerce applications.

For this contract, Feng Tong said: "The cooperation with Yician Tian is of great significance and broad prospects. It is an important measure to promote the upgrading of the modern agricultural industry. The strategic positioning of the practitioners of rural revitalization, deepen the structural reform of agricultural supply -side, accelerate the construction of a modern agricultural industry chain of digital production and supply and marketing, inject new kinetic energy and open up new paths to promote the modernization of agriculture and rural areas, help rural revitalization. "

Deng Jinhong said: "Digitalization is an important starting point for promoting the rejuvenation and transformation of rural industries. One acre of field hopes to cooperate in depth with more" agricultural national team 'such as Guangdong Farmers, and use the advantages of online production and sales and innovation technologies for the platform. Comprehensively realize rural revitalization and make greater contributions to common prosperity. "

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