"2022 China Wine Industry Golden Bottle Award" shortlisted list is released from the eight major awards to help the wine industry find "the most beautiful"

Since the beginning of this year, the national epidemic has been distributed, and various industries have been significantly impacted, but the wine industry is still hot. 2022 is a key year for the implementation of the "Fourteenth Five -Year Plan" plan. As the largest track in the food and beverage sector, how will the new value of China's wine industry be reflected as a topic of concern at the moment.

The "2022 China Wine Industry Golden Bottle Award" was launched by the Daily Economic News. Based on the big data of the wine industry, and after strict preliminary review and screening, the shortlisted list has been officially released. The list shows that dozens of companies from several major fields such as liquor, beer, and rice wine have been successfully shortlisted with their own good performance, rising stock prices, and high -quality products. Among these companies, there are both industry giants and new forces that catch up under the trend of new consumption.

From today (August 12), the "2022 China Wine Industry Golden Bottle Award" has entered the public voting stage. Please choose the company or brand you most recognize and vote for your valuable vote. And who can win the "golden bottle", we wait and see.

Eighth award -winning list is released

As one of the core tracks of the consumer market, Guizhou Maotai (SH600519, 1928 yuan, market value of 2.42 trillion yuan), Luzhou Laojiao (SZ000568, stock price 224.68 yuan, market value 330.6 billion yuan) and other liquor companies faced The epidemic shows the determination, courage and innovation in a special period, which also allows the outside world to see the new vitality and value of the liquor industry.

2022 is a key year for the implementation of the "Fourteenth Five -Year Plan" planning. It is also the key year of the Chinese wine industry. How to draw a new development blueprint for the Chinese wine industry, how will the new value of Chinese wine industry be reflected, and it has become concerned about the industry and abroad. topic of.

In this context, the seventh China Wine Capital Forum and the China Wine Gold Bottle Awards Ceremony in 2022 arrived as scheduled. The results of the eight prizes will be announced in the forum.

The "China Wine Industry Golden Bottle Award" was established in 2012. It combined with domestic and foreign economic experts and professional agencies in the wine industry. With the help of mainstream media influence, it was selected to select companies and individuals with outstanding contributions in the industry.

It is reported that this year's Golden Bottle Award is divided into Chinese wine industry innovation cases, outstanding entrepreneurs in China, outstanding directors of Chinese wine industry listed companies, the most growth potential brand in China's wine industry, Chinese wine industry star products, Chinese wine industry The most popular Guo Chao brand, the most popular "Gen Z" love brand and the outstanding Chinese wine industry's outstanding sauce brands are the most popular.

After the selection of big data of the wine industry, the preliminary selection list of several major awards has been released. The target of this award selection includes well -known wine companies and listed companies in the wine industry, covering the entire field of white wine, beer, wine, rice wine and health wine. Judging from the list of various awards, liquor companies are mostly. Taking "Chinese Wine Star Products" as an example, there are 10 liquor companies in the 12 siege companies, including Luzhou Laojiao, Langjiu Co., Ltd., Sichuan Wine Group, Sands Wine Industry, etc. And Qingdao Beer.

The concept of Guo Chao has continued to become hot in recent years. This Golden Bottle Award has specially established the most popular national tide brand in China, and selected the "wine industry trend" in the minds of consumers.

Taking the Maotai 1935 launched by Moutai in Guizhou this year as an example, this wine bottle body uses a dignified and festive "Chinese red" design, which means meeting with happy events and meeting a beautiful encounter. This caters not only to people's unchanged longing for a better life, but also reflects the concept of "Moutai sauce and sharing of thousands of family sharing." Once Moutai 1935 was launched, it caused widespread sought after consumers and promoted the "I Moutai" alcohol income.

Li Jingren, general manager of Moutai Group, is also shortlisted for outstanding entrepreneurs in the Golden Bun Awards. During the three years as the general manager of Maotai Group, Li Jingren achieved high -quality and stable development, especially in the first quarter of this year, the group's performance growth rate reached a new high of nearly three years.

The shortlisted entrepreneurial award is Yanghe (SZ002304, the stock price is 175.01 yuan, and the market value is 263.7 billion yuan) Zhang Liandong. The second entrepreneurial "new journey, draws a blueprint for Yanghe's" stable and high quality, sustainable advancement, good and healthier "development.

At present, the "2022 China Wine Industry Golden Bottle Award" has entered the public voting stage. Since the announcement of the shortlisted list (August 12), the public can be the wine industry, entrepreneur or executives who are willing to like to be able to like it before August 19th. Vote a vote for support.

Discover the announcement of the wine industry's innovation forces and the announcement of the brand of innovation cases

The future of the Chinese wine industry not only needs leaders such as Maotai and Luzhou Laojiao, but also the power of innovation and the good performance of products. This time, the selection of the Golden Bottle Award of the China Wine Industry has also set up awards in the Chinese wine industry's most "Z Generation" favorite brand and star products of Chinese wine industry.

Among the shortlisted products of Chinese wine industry star products, I have to mention the new single product "Luzhou Laojiao 1952" in Luzhou Laojiao Strategy. Today, the "Guojiao 1573" and "Luzhou Laojiao" dual brands are symbiotic and prosperous, and they complement each other. As of 2021, the company has maintained a steady growth of about 30%of its net profit for six consecutive years. The strategic leading brand of "Luzhou Laojiao 1952" is positioned as the strategic leading brand of Luzhou Laojiao Products, which will continue to support the development of the company.

"Young" is a topic that China's wine industry has not been around in the near future. This time, the Golden Bottle Award has set up the most popular brand of "Gen Z" in China. Moutai Group's blueberry wine brand -Maotai Youmi is shortlisted for the award. Moutai Youmi is a strategic blueberry craft product launched by Moutai Group. At present, Moutai Youmi has become a large single product that sells for 100 million yuan, growing rapidly, and becoming a head brand in the field of blueberry wine. In addition, in recent years, under the "aircraft carrier effect" of Moutai, Guizhou, the liquor industry has set off "sauce hot", and a large number of capitals in the industry have entered Moutai Town. This year's Golden Bun Awards also set up a new "Chinese Wine Industry Outstanding Sauce Brand" to tap the new value of the sauce wine industry. Jiujiu is one of the shortlisted brands of the award. Xi Jiu has developed rapidly in the past two years, from 10.3 billion yuan in 2020 to over 15 billion yuan in 2021. In just one year, Xi Jiu's sales revenue has achieved a growth of about 5 billion yuan. As of June 15, 2022, the company's sales had exceeded 10 billion yuan during the year, completing the sales plan in the first half of the year, and the task was more than half of the task.

Another new award that has attracted much attention is the innovation case of China's wine industry. The shortlisted brands include the Shujingfang (SH600779, the stock price of 72.28 yuan, and a market value of 35.3 billion yuan). Shuijingfang has always adhered to the strategy of high -end liquor, as the main growth pole of the company's performance. Under the trend of consumption upgrades in recent years, this advantage has become more and more obvious. As a designated wine for the China Ice and Snow Conference, Shuijingfang combined with the theme of ice and snow launched two ice and snow joint products -Shuijingfang Collection Ice and Snow Edition and Shuijingfang Jingtai Ice Snow Edition. Shuijingfang ice and snow joint products are the use of cultural self -confidence to help ice and snow sports.

Since today, the public voting of the "2022 China Wine Industry Golden Bottle Award" has been launched, and the vote will end on August 19. In the end, the selection of the eight prizes of the "2022 China Wine Industry Gold Bottle Award" will be announced at the 7th China Wine Capital Forum and the China Wine Golden Bottle Awards Ceremony on September 8th. At that time, the organizer of the event will also invite heavy guests such as well -known wine companies and researchers such as the "gold medal" securities firm to start a wisdom collision around topics such as industry development.

Click on the picture to enter the voting channel

Daily Economic News

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