Agricultural Products Geographical Logo | "ID card" issued to agricultural products

Speaking of landmark agricultural products, many people do not know about it, and what is the meaning of hard work to get this small green logo. So, what are the benefits of applying for the development of agricultural products to the development of agricultural products? Can you really open the development space of the agricultural product industry? Can you once and for all after becoming a landmark product? Through the story of the leaders of local landmark agricultural products in Beijing, Guangxi and other local landmarks, let's take a look at the road of value -added and advanced development of the brand's geographical indication agricultural products.

Changping strawberry can be sold for 400 yuan per catty

The well -known Changping strawberry in Beijing is actually a young player in Beijing landmark agricultural products. In recent years, it has shown a momentum, and even has a place in the high -end market.

In 2008, Beijing Changping successfully applied for the "World Strawberry Conference", and the construction of strawberry greenhouses gradually emerged in Beijing. In 2010, the planting of strawberry facilities in Beijing increased to more than 2,000. "The number of farmers who plant strawberries increased. If you want to sell a good price, you must have a strawberry brand." At that time Lu He is one of the members. "At the beginning, the starting point for organizing the application of landmark agricultural products was to increase the income of farmers, and in the process, it systematically tapped the advantages and historical characteristics of Changping strawberries."

According to reports, geographical indication agricultural products are named by regional names, which is not only affirming the quality of the product, but also inherit the farming culture and the memory of the territory. At least it must be full of emotional culture and other factors. Agricultural products are endorsements and guarantees, which saves the cost of choice of merchants and saves the promotion cost of agricultural products. Therefore, "landmark" is considered to be the "golden signboard" of characteristic agricultural products.

In 2010, Changping Strawberry was approved by the Ministry of Agriculture and obtained the "Registration and Protection of Agricultural Geographical Symbols". At the same time, the former State Inspection and Quarantine Administration approved the implementation of geographical marks of "Changping Strawberry". The process of applying for landmark agricultural products is actually a process of combing and quality and efficiency improvement. From the breeding of strawberry planting to becoming a regional brand, in the twelve years, not only did a group of strawberry leading enterprises in Changping District, but also the farmers in the district increased their income through planting strawberries. At present, there are 12,000 strawberry greenhouses in Beijing, of which Changping accounts for nearly half, and a total of more than 3,000 people are engaged in strawberry planting.

Today, Changping Strawberries are well -known among Beijing citizens. "Landmarking agricultural products must be special. If all strawberries are Changping strawberries, there will be no advantage." Luo He, deputy station director of the Changping District Environmental Supervision Station, said, "We encourage farmers to plant strawberries better in accordance with high standards. . "This year, through the policy support of Beijing, Changping Strawberry received another 5 million yuan of special funds. Some of them will be used to motivate farmers to produce high -quality production to form brand awareness. "The better the strawberries planted by the people, the more rewards get."

"In the process of industrial development, some benchmark companies need to support the benchmarks first, open the market with high -quality strawberries, and increase the price of strawberries. Today, the top Changping strawberry can be sold for more than 400 yuan a pound, which means farmers. The planting strawberries have more room for premium. "Lu He said.

There is no limit on the purchase of Tongzhou big cherry purchase

In Sha Gudu Village, Xiji Town, the core cherry core production area of ​​Tongzhou, the earliest batch of cherries were not all locals. In 2003, the Shandong people Jiang Hanqing and her husband settled in the village by the canal. The related professional background of soil science and cultivation allowed the two to manage the management of cherry trees in actual planting. The big cherry varieties have been screened for many years, and the best varieties that are most suitable for Beijing's climatic growth have been selected. Therefore, the cherry in Jiang Hanqing Park never recruits consumers at a low price.

At the end of 2010, the Ministry of Agriculture approved the registration and protection of the implementation of agricultural geographical indications for the "Tongzhou Big Cherry", which also became a historical node for the development of the Great Cherry Industry of Tongzhou. For Jiang Hanqing, the cherry he cultivated through landmarks also had more opportunities to be discovered. The high -end business super channel began to notice the good cherry in front of him.

In 2016, when Beijing Hualian Group contacted Jiang Hanqing, she had planted organic cherries for 13 years in Shagu Village. It is also from this year that the cherry planted by Jiang Hanqing has successfully entered 16 stores in Beijing in Beijing. This also includes the boutique supermarket on the ground floor of the SKP mall. The price of 348 yuan per catty is indeed expensive, but it is still in short supply.

Jiang Hanqing talked about the demand for high -end supermarkets for cherry in the park has not set up a upper limit. "In other words, as long as we can continue to provide the best fruit here, the supermarket will always retain channels for our big cherry."

Haidian Yubada apricot sells well

Yubada apricot was the first variety to apply for agricultural product geographical indications in Haidian District, Beijing. This ancient apricot tree also tasted the sweetness.

In May, the apricot of the apricot garden was leafy, and the green apricot was full of branches. More than half a month later, Yuta apricot will usher in a mature period. By then, those citizens who like it will come to visit the garden and taste the new apricot. This is a sense of ritual that is indispensable for old customers every year.

Eight years ago, Yubada apricot applied for agricultural product geographical indicators organized by the Haidian Agricultural Sciences Institute. In more than half a year of preparation, Zheng He and colleagues director of the Haidian Agricultural Sciences Institute conducted a detailed visitor to learn about Yubada The distribution, area, variety, etc. of the apricot touched the bottom number of Yutada apricot. Zheng He said that at that time, there were more than 4,000 acres of the planting area of ​​Yutada apricot. However, due to the changes in the city, most of the growers no longer rely on planting as a living. Essence Different from other apricot trees, Yutada apricot is not resistant to storage. If you want to get the best taste, you must grow to ninety -five mature on the tree. Before 2014, Yubada apricot can only sell one or two dollars a pound. After the agricultural geographical indication application, so that the ancient Yadada apricot trees are protected, the apricot brand and price are also raised. Ten dollars can sell for 50 yuan per catty, and the best apricot can even be sold. Now, Yakada apricot has been sold as far as Shenzhen.

Zheng He introduced to reporters that Yakada Xing's application for agricultural product geographical symbols is the "uniqueness" identification of Yuta Xing and a symbol of "high -quality agricultural products". High recognition of culture and value.

"Miyun Reservoir Fish" will register for landmarks

This year, the Beijing Agricultural and Rural Bureau will continue to carry out the protection and development of geographical signs by transferring payment funds. The key items are the implementation of the "3+4+1" project, that is, the three geographical indicators of "Pinggu Da Tao", "Changping Strawberry" and "Beijing Duck", and implementing geographical indication protection projects, surrounding "Daxing Watermelon", "Mountain above the mountain" Toon "" Miaofengshan Rose "and" Tongzhou Big Cherry "four geographical indications agricultural products, implement standard production and brand -based construction projects, and guide the" Miyun Reservoir Fish "to register geographical logo agricultural products.

The relevant person in charge of the Beijing Agricultural and Rural Bureau said, "Among the citizens, there are certain consumer groups and popularity in Beijing's local agricultural products, and some are royal tribute backgrounds. This is the uniqueness of agricultural products in other parts of the country. Landmarking agricultural products are not achieved overnight. At this stage, these Beijing agricultural products are protected first, so that the old taste in the memory of citizens can be retained. On the basis of protection, it is gradually developed through the support of engineering projects. There is still a long way to go in the future. "

Longsheng, "big households" in Guangxi landmark agricultural products

In recent years, autonomous counties of Longsheng have attached great importance to the development of geographical indications agricultural products and actively promoted the cultivation of geographical signs and brand building. Inject new kinetic energy into the development of the local real estate industry.

Wu Guangchong, secretary of the Party Branch of Di Ling Village, introduced that Hong Nuo is one of the pillar industries of Di Ling Village from poverty alleviation. More than 85 % of the paddy fields in the village are planted with red glutinous rice fields. Because of the poor planting conditions of red glutinous glutinous, villagers Cherish.

In 2018, Long Shenghongnan was certified by the National Agricultural Products Geographic, which brought new opportunities for the development of Long Shenghongnan. "Our red and waxy is all of terraced fields. It is difficult to use machines to cultivate artificially. They are planted according to the ancient" 5 farming 'method. Introduction, the planting area of ​​red and waxy in Diling Village is nearly 400 acres, and the yield of 250 to 300 kg of finished rice is produced. Although the output is low, it can be sold for about 20 yuan per kilogram.

In the dragon -ridge terraces above 800 meters above sea level, the landmark agricultural product Longji pepper is adjacent to each other, and the spicy and mellow fragrance will be harmonious to form a unique landscape. The color of the dragon pepper is bright, the thick seeds are small, the spicy taste is strong, and the flavor is unique and seductive. Longji tea is made of traditional craftsmanship and refined. It has the unique color, aroma, and taste unique to high mountain cloud and fog tea. It contains amino acids, caffeine, and alkaline.

Xie Mingzhu is a well -known local leader in Longsheng, and is also affectionately called "Tea King" by the locals. The production of cooperative tea can reach 40 tons, with a total output value of 1.2 million yuan, which not only creates the opportunity to make money at home to make money at home, but also allows folks to exceed 15,000 yuan per year.

In order to ensure the quality of landmark agricultural products, Longsheng attaches great importance to the cultivation of landmark seedlings seedlings. At present, 6 geographical indicators of Longsheng have formed more than one germplasm resource breeding and protection base, with more than 2 core planting bases, and geographical indication agricultural product protection work On Tracks.

"Like the breeding of Longsheng Cui Duck, we will cultivate the farmers after the company concentrates the seedlings. It is required that he can cultivate it for more than 6 months to strictly control the feed and hormones to ensure the original flavor of the landmark products." Nong Chaoyi, deputy director of the Agricultural Comprehensive Development Service Center of Rado Autonomous County.

As of now, including Long Shenghong Nuo, Longsheng has a total of 6 agricultural products registered in the registered geographical sign of the Ministry of Agriculture and Rural Affairs, and the number is at the forefront of counties and districts in Guangxi. Among them, Long Shengfeng Chicken has 2 million feathers each year, 50,000 feathers in Longsheng Cui Duck annually, more than 10,000 heads of ground, dragon ridge tea planting area of ​​17,000 acres, annual production of more than 600 tons of dry tea, dragon dragon, dragon, dragon The planting area of ​​the pepper pepper is about 10,000 acres, the annual output is about 6,000 tons.

Wu Ri, director of the Agricultural and Rural Bureau of Longsheng Autonomous Prefecture of various ethnic groups, said: "Longsheng will increase support for the entire industrial chain of the geographical indication agricultural products, focusing on standardized production, deep processing of agricultural products, and brand creation.Combining the business card of the Global Important Agricultural Cultural Heritage Land of Longji Terraces, expand the brand's influence of Agricultural Products of Longsheng Land, and combine leisure agricultural tourism to promote the better integration and development of the first, secondary and tertiary industries. "

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