The warmest return is the way to "go home"

The warmest return is the way to "go home"

Li Jianwei Wu Haibing

As of the end of July this year, the number of credit customers in the Rural Credit Cooperative in Jinzhong City, Shanxi Province reached 215,900, an increase of 100,000 households from the beginning of the year. This is the political responsibility of Jinzhong Agricultural Credit adherence to the party's leadership, implementing the political responsibility of "the epidemic must prevent, the economy must be stabilized, and the development must be safe"; The structure of the tuning business has consolidated the foundation of development, and adheres to the stage of consolidating the positions of the three farmers; it is the implementation of the specific requirements of Wang Ya, the secretary of the party committee of the Shanxi Agricultural Credit Federation of the Shanxi Agricultural Credit Federation, Measures.

Adhere to the party's leadership

Boost the confidence of "going home"

The Agricultural Credit Society is a local financial enterprise under the leadership of the party. It has the political attributes of the party and the life attributes of the surname of farmers. The Party Committee of the Shanxi Provincial Federation of Jinzhong Audit Center effectively enhances the sense of responsibility and mission of serving agriculture, rural areas, rural areas, and the real economy. Especially since June 2020, under the strong leadership of the new party committee of the Provincial Party Committee, the Jinzhong Rural Credit Society has closely focused on the "four major campaigns" around the "one, two three" work ideas, and continued to promote the "top three top three". "A turn", in -depth rebuilding and reshaping, integrating confidence, demonstration, and integration as a warm -hearted label for Jinzhong's "return home".

On the trees, Jinzhong Rural Credit Society always focused on policy preaching and ideological education. Leading "Demonstration" demonstrated the special activities. Leading cadres at all levels were "lectures on the same stage, lectures on the stage, the same class, classmates, and living together, eating together, and the same to the same direction" to the grassroots.

In the demonstration leadership, the Jinzhong Rural Credit Society establishes a "chief customer manager" system for leading cadres. , Put on the way. And carry out the "all -member marketing market expansion and the target to enhance the tree typical" labor competition, stimulate and mobilize the enthusiasm of all employees, and fully tap their own resources; produce the "interview with the Jinzhong agricultural credit marketing expert" The front desk, appear to say, share experience. The city's agricultural credit institution has implemented the "example around" on the wall. All institutions have achieved examples on the wall and deeds on the wall to lead the marketing to the ground with typical leadership.

In terms of integration and promotion, Jinzhong Rural Credit Society established a three -level co -integration mechanism for the "Party Construction+Management", that is, the Party Committee of the General Office of the institutions strengthened cooperation with the county party committee, county government, and government departments to actively strive to grant credit in towns and villages. Policy support in grid marketing; party branches to strengthen exchanges with the party committees and township governments of townships (communities) and township governments, and play a bridge role in docking key projects, important enterprises, and village groups. The manager strengthens contact with customers, and plays a collaborative role in obtaining the comprehensive information of customers and promoting marketing.

Calibrate development positioning

The direction of planning home

"The road to go home" is long and long. Those who can't find the direction are different. In this regard, Jinzhong Rural Credit contact the actual situation, clarify ideas, find positioning, recognize the status quo, and scientifically finalize the city's development plan.

"Find a family" based on the entire village and the whole enterprise. In response to outstanding problems such as narrow coverage, small number of customers, and low credit rates of the entire city, the city's agricultural credit institutions have been self -pressure, and the implementation of the entire village credit work implementation plan and business guidance opinions to determine the goal of the entire village credit. In 2021 and 2022, the coverage of credit administrative villages in the whole village reached 70%and 100%, and the coverage of credit farmers reached 50%and 75%, respectively. On this basis, according to the actual situation of some hollow villages overall migrant workers, the Jinzhong Rural Credit Society extended the service context, took over labor enterprises, vigorously promoted the credit of the entire enterprise to ensure that the service was "no dead ends."

Taking the credit system construction as the path "promoting home and harmony". In response to the development trend of urbanization, the Jinzhong Rural Credit Society meets the needs of industrial transfer and farmers' mobile financial services, prints and issued the "Guidance Opinions of the Construction of the Credit System of the Rural Credit Society of Jinzhong City", actively builds the "five -in -one" credit system, and clarifies the end of 2022 at the end of 2022 Evaluate 22 credit townships (towns), 650 credit villages, 34 credit markets (streets, communities), 200,000 households (merchants), and 20 households, and focus on building multi -level, wide coverage, differentiation, can be available, can be available, can Continuous customer service system, at the same time, jointly combined with functional departments such as government public prosecution laws, jointly carried out anti -debts to dispose of disposal, optimized the credit environment, and jointly promoted "homehe".

"Build a home" based on serving the local economy as the path. The city's agricultural credit agency actively implements the prevention of epidemic prevention, stabilizes economic deployment, and revolves around the "Seven Congress" to determine the target of no less than 6 billion yuan in physical loans each year, connect with the "agricultural high zone", "comprehensive reform zone" and government key support projects. Service needs, strive to create "rural revitalization and host banks", promote the "industry+finance" dual chain integration, drive and lead the development of "one county, one industry", "one village, one product", promote industrial transformation and upgrading, and fully serve local economic development Build a beautiful "homeland" together.

Persist targeted

The path to broaden home

In the formulation and implementation of specific measures, the Jinzhong Rural Credit Society adheres to the problem -oriented, carefully find problems and deficiencies, adheres to the targeting force, and finds the focus of "going home".

Let the agency busy. The Jinzhong Rural Credit Society further promoted the "cracking agency to promote the large marketing" activities, and changed the personnel of the organ from the "commander and referee" to a "athlete". And launched the marketing campaign of "Red vests, Japan and Red". With a unified "red vest" image, all the members walked out of the agency, entered the market, and close to customers. Focusing on the goal of "star customers", grid marketing, targeting different categories of different categories Customers provide "one -stop" and "one basket" financial services. Through all employees participating, daily action, and effective daily, the WeChat public account reports the daily marketing dynamics of the WeChat public account, forming a normal marketing mechanism, so that the agricultural trust of each employee blooms on the front line of the market, and drives marketing performance. Essence As of the end of July, there were 57,000 customers in the city's all -member marketing of the city's all -member marketing, and the net increase of physical loans was 6.4 billion yuan.

Make fireworks. The Jinzhong Rural Credit Society actively implements the "Ten Measures for Supporting the Promoting Development of Market Anti -Epidemic Promoting Development", promoting the multiplier plan of the market entity, and the establishment of the Jinduzhong Development Zone Rural Commercial Bank Yayuan characteristic credit business district as a pilot to create a "credit+business district+community community Governance "and" bank+party building+small and micro enterprise "model, covering 80%of the special catering streets of Yayuan's specialty catering streets, and for 112 merchants and 33 night market booths," Jinxiang E payments ", all establish pre -credit credit credit credit credit The archives are 18.63 million yuan in credit funds for more than 34 merchants and small and micro enterprises. Driven by the Jinzhong Rural Credit Society, the city created 34 credit markets in the city, which truly made the market fireworks.

Let the event connect. The Jinzhong Rural Credit Society uses activities as a carrier and combines various ways to promote the quality and efficiency of marketing work. On the basis of normalizing marketing, combined with important time points such as farming, autumn harvest, and peak operations, the "Agricultural Credit Jinqiu Xinhui has you", "Party flags, and continuous struggle to welcome the National Day" Concentrated marketing competitions such as July 1 to determine the focus of marketing, promote energy with the competition, and promote performance with the competition.

Improve the guarantee mechanism

The itinerary of escorting "go home"

In order to ensure the successful advancement and implementation of various measures to return to the origin and small agricultural support, Jinzhong Rural Credit Society has continuously established and improved the implementation mechanism of various guarantees, and the way to carry out the way of personnel protection, assessment promotion, and escorted by science and technology to escort home. Stable.

In terms of personnel protection, the city's agricultural credit agencies have rationally adjusted the levels of the government's grassroots, front -end and background personnel, standardized the management of dispatch personnel, and gradually optimized the structure of personnel and continued to enrich the marketing team. At present, there are 1,395 credit employees in the city, accounting for 33.63%of the city's in -service personnel, of which a total of 1,130 customer managers account for 81%of all credit practitioners. Essence Earlier this year, on the basis of strictly following the relevant regulations of the epidemic prevention and control, Jinzhong Rural Credit Society carried out full -time training activities. The rotation training adopted the combination of internal and external teachers, managing the militaryization and closed model. , Laying a practical basis for the smooth development of various tasks.

In terms of assessment, Jinzhong Rural Credit Society introduced a series of assessment incentives around the focus of work. On the one hand, adjust the weight of the assessment, increase the assessment weight of the amount of physical loans and the number of households in the comprehensive evaluation system, and promote the marketing landing on the assessment. On the other hand, set up the daily competition ranking, implement the entire village credit list ranking ranking, the red and yellow card system of the rear -to -unit unit, publish the daily institutional marketing ranking, and conduct a monthly assessment and punishment. The performance tilted to the customer manager group to ensure the marketing of the market with prizes.

In terms of science and technology empowerment, Jinzhong Rural Credit Society has formed the independent maintenance team of two -level scientific and technological networks of the city and county. Relying on scientific and technological innovation, it has developed a small and micro operation platform, all -member marketing, marketing data information collection, star customer marketing management system and 13710 supervision office The system, realize the accurate classification of accurate marketing, marketing management data, unblocked loan channels, and optimize the management process.

Compared with integrity and cleanliness

Light the scenery of "going home"

"Lianqing and strict" is both the standard of being a person and a requirement of doing things. It is also the "return on the way home" of the Jinzhong Rural Credit Society.

In the facts of responsibility, the Jinzhong Rural Credit Society requires the executives to firmly establish the consciousness of "successful achievements, and success must have me." , To be responsible for the long -term responsibility, change, break, and rule from the roots, unswervingly returning to the origin, focusing on the main business, and persisted in performing duties with a long time, speaking with real performance, speaking with real performance ; In the guidance of employees, tell the situation to the employees and explain the background, and deeply understand that we must use the consciousness of "what we do, Jinzhong agricultural trust", re -brighten the "agricultural letter signboard", and pick up the village string again. Households have accumulated big changes in agricultural credit with personal small changes, and reinsented the lost basic customers, basic business, and basic positions.

In terms of guidance and supervision, Jinzhong Rural Credit Society established a special supervision mechanism of cities and counties, and implemented the leadership team's bags and bags to supervise, clarify supervision requirements and focus, and adopt the "front -line work method such as the progress of questioning, entering the outlets, and seeing customers. ", Understand the promotion of on -site, supervise agencies, and outlet marketing activities, and include major issues and key tasks in the" 13710 "supervision system, clarify responsibilities, and resolve time limit. And establish a "three -level scheduling", implement the "three -level linkage", and extend the scope from county -level institutions to outlets and departments. The dispatching personnel have expanded from the main leaders of various institutions to the leadership of the package, the middle level of the bag point, and the head of the outlet. The management is not in place, the progress of the work is slow, the pushing the skin and the severe emotions, etc., and other situations to carry out scheduling, and timely spur the advance institutions and outlets in a timely manner. In terms of results, Jinzhong Agricultural Credit Society adopted the results of the results in time to use the inadequate marketing work and after the assessment of the marketing work. The person in charge implemented a downgrade and implemented the salary of the 6 branch leaders.

The warmest return is the way home! The way home is very long, very hard, but the feeling of going home is beautiful and happy. The breakthrough of "Double 100,000" let us see that the atmosphere of the whole member went out. By carrying out the marketing of all -staff, the atmosphere of the atmosphere of the officials of the Jinzhong Rural Credit Society, the atmosphere of entrepreneurship, aggregation, and responsibility of acting in the Jinzhong Rural Credit Society is getting stronger. The continuous transformation and improvement of consciousness. At the same time, let us see that the distance from the local government is closer. Active integration into the strategy of rejuvenation of local governments and rural rejuvenation, credit support for the local real economy, and eight rural commercial banks in Jinzhong's jurisdiction were awarded the honorary title of "Rural Revitalization and Honor Bank". Funding and supporting policies have been implemented one after another, and the political and silver relations of "clear relatives" are closer. Let us see that the social image of "People's Bank" has improved. By walking into customers and serving customers, it meets the diversified financial needs of customers, consolidates the "rainwater relationship" with customers, has harvested customer reputation, and enhances the social image.

Rooted 70 years of root, deeply cultivating the three farmers to the future. Jinzhong Agricultural Credit will closely focus on the major deployment of the Party Central Committee on rural economic and financial work and the work arrangements of the Provincial Association of the Provincial Association. On the way to "go home", it is stable and far away, using the enthusiasm and responsibility of "people's banks" to compose a more loud "financial movement".

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