The 2nd China Arts and Crafts Expo Hot Spot is the first to watch | Chinese quality life is sought after brought enamel consumption heat

From enamel electric water heater, microwave oven to enamel cast iron boiled pots, to enamel decorations in the bus subway, buying enamel has become a fashion. Enamel products with the characteristics of the times are now appearing in front of the public with a new look.

Single products monthly sales of more than 10,000

Enamel products are popular

On August 6, the reporter saw in a restaurant in Shijingshan District, Beijing that the interior of the store followed the literary retro route, and the enamel bowl and enamel tank were everywhere. At less than 7 pm, it was already full, and it was very popular with consumers.

"My friends and I like the style here very much, and the taste is good. Every time I come, I will take pictures first." Ms. Qiu, who was dining in the store, told reporters that she lived with her grandfather when she was a child. A set of "large tanks" also added.

In fact, not only Ms. Qiu, enamel products have become the "good heart" of many young people. On August 6, the reporter saw on Xiaohongshu that the keywords "enamel" related notes have exceeded 50,000. Among them, netizens shared their enamel products in their hands, including "Internet buzzwords", "Dragon Ball" joint models, and so on. Subsequently, the reporter found a "enamel tank" on a certain e -commerce platform that a "old cadre tea cup" sales had exceeded 10,000 a month.

The application of enamel products is not limited to daily necessities. The person in charge of Zhejiang Cair New Materials Co., Ltd. told reporters that "At present, enamel products are also widely used in buildings, including the decoration of underground spaces such as subway and tunnels. Wait. Among them, the use of enamel in the second phase of the National Convention Center is representative. "

It is understood that the main project of the second phase of the National Convention Center is mainly steel structure, and its outer wall uses a unique "bird" modeling image. In order to realize the dynamic dynamic of the bird's embellishment, the curtain wall adopts the car mold casting process -the dual -song enamel steel plate scheme to stress the shape of the "bird" on the curtain wall, which greatly improves the accuracy and efficiency of the material molding. This process is the first application and attempt to the facade outside the building.

The balance between tradition and modernity

From technological innovation to concept innovation

Why is enamen products be welcomed again? In response, the reporter interviewed a number of enamel exhibitors who were about to participate in the China Arts and Crafts Expo.

The person in charge of the Yunnan Detai Enamel Daily Metal Products Co., Ltd. believes that adhering to technological innovation is the key to my country's enamel product manufacturers. "In 2018, the market of cast iron enamel pot changed consumers' old cognition of enamel products' only low -end pot pans', allowing consumers to feel the excellent experience of cast iron enamel pot."

The person in charge of Yuyao Zhili Metal Products Co., Ltd. told reporters: "In recent years, the company has continued to innovate, developing double -layer hollow enamel cups and bowls. Filling in the dosage, has a good thermal insulation effect, has a qualitative leap in performance, suitable for more life scenes; curly binocular enamel pot uses advanced rolled border mouth double -layer pressureless techniques. , Round, no black line pattern, no foam, no grooves, there will be no residues during use and cleaning, which fundamentally solves the problem of dark lines and rust of enamel products for a long time. "

In the era of factory automation, some companies still adhere to artificial production methods, and carefully craft each product to ensure quality and refinement. The person in charge of Jiangsu Youfeng Metal Products Co., Ltd. introduced: "In order to ensure excellent quality, each product must go through 40 or more processes, which is very complicated. The most important thing is that the enamel master must be trained strictly for 90 days. Digesty. The product handmade enamel enamel glaze is more than two -layer than ordinary enamel.

In addition to technological innovation, the innovation of design concepts is also an important reason why enamel products are welcomed by consumers. The person in charge of Ji Shen Cultural Creative (Shanghai) Co., Ltd. told reporters that enamel culture has a long history, and the ultimate goal of each practitioner is to inherit the enamel culture and carry forward. From the perspective of designers, the fundamental fundamental thing to make an enamel product lies in the balance of tradition and modern lifestyle. Many enamel product designers try to design a simple, practical, non -rude, exquisite art, and approachable enamel product. In fact, it is to explore a lifestyle that is unique, literary and artistic, and non -exaggerated.

Some people in the industry pointed out that for traditional enamel companies, it may now be the best era. With consumers' pursuit of high -quality life and product design, enamel companies with deep technical heritage and continuous innovation are opening a new chapter.

On August 18, the China Enamel Industry Association organized a number of enamel companies to bring nearly a thousand enamel boutiques at the 2nd China Arts and Crafts Expo to show the "transformation" of the traditional enamel industry.

Text | This newspaper intern reporter Liu Yuan

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