Beijing New Push 5 "Night Economy" Cultural Tourism route

Last night, the "Great Wall Hao Hao Hao Hao Men 2022 -Ye Jingcai" global marketing promotion event hosted by the Beijing Cultural and Tourism Bureau was held on the banks of the Liangma River. Five new foreign friends who have lived in Beijing and loved Chinese culture for a long time have become "Great Wall Heroes". Among them, there are jazz singers, illustrators, basketball coaches, actors and top chefs. Several "good men" recommend the latest "night economy" cultural tourism routes launched by Beijing Cultural Tourism Bureau through recording wonderful videos. That night, the night tour of the Liangma River lived through the overseas social account of the Beijing Cultural Tourism Bureau.

Digging core landmark cultural connotations, introducing cultural services and consumption, organically combining the theme landmark places of cultural tourism with the "Night Economy", and in -depth display of Beijing's diverse leisure and entertainment lifestyle and emerging cultural tourism resources. The focus of promotion activities is to enhance the influence of Beijing's international cultural tourism and stimulate the new vitality of Beijing cultural tourism overseas marketing. Five newly released "Night Economy" cultural tourism resources tour routes have stage art nights, ancient capital nights, Beijing suburbs of leisure nights, Beijing fashion nights, and Beijing West Vitality Night. These night travel routes break the routine recommendation methods, focusing on the recommended recommendations of Beijing nightlife, and displaying Beijing's rich night cultural tourism resources from various aspects such as eating, living, traveling, traveling, shopping, and entertainment. The National Grand Theater in the route planning, the Liangma River style waterfront, the five Songhua Live, the Sanlitun business district, Qianmen Street, etc. are the most representative night culture and tourism consumption agglomeration in Beijing, highlighting the "night The charm of Beijing ".

Last night, accompanied by the "Hao Han" on the night tour of the Liangma River International Temporary Waterfront, the official account of Beijing Cultural Tourism Overseas Social Media Facebook also attracted 100,000 fans to appreciate it simultaneously. Overseas fans are particularly interested in the young and fashionable cultural tourism resources shown by the event and feel the vitality of the ancient capital.

"Great Wall" is a global marketing promotion activity carried out by the Beijing Cultural Tourism Bureau as the official account of VISIT BEIJING of overseas social media. It has been held for six consecutive sessions. Since 2020, in the face of the impact of the new crown epidemic, the event is in the form of cultural theme sharing. Introducing the influence of foreign coffee in Beijing, promoting the international image of Beijing's entry -oriented destinations, and promoting the exchange and cooperation of cultural tourism at home and abroad. (Source: Beijing Daily)

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