Jiuzun officially renamed a lot of Niu: The upgrade of a game listed company

On August 4th, Jiuzun Digital Mutual Entertainment (stock code: 01961.HK) announced the official renamed Du Niu Technology International (Cayman) Group, referred to as "multi Niu Technology", a game that is good at letting users upgrade as a happy listing The company also embarked on the road of upgrading.

Lightning control disc and new pattern

This upgrade began with the actual controller's easy hand and shareholder's blood.

Beginning in January 2022, a buyer group led by Infinities Global Technology Limited Partnership has initiated mergers and acquisitions for the Hong Kong stock listed company HK 1961 "Nine Zun Digital Mutual Entertainment" through the method of offering and public offer. Stocks have 76.27%of the total share capital. Infinities Global Technology Limited Partnership penetrates the actual controller. Two times in two months, controlled a sufficient proportion of equity, and then paved the way for the re -election of the subsequent board of directors.

It is worth mentioning that at the time of this shareholder's change, AE Majoris Technology, which holds a large shareholder in public shareholders, has maintained a stable position during the transaction during the transaction. The fund's investor is the well -known international investor and is known as the richest international investor. Jim Rogers (Jim Rogers) on the modern Wall Street. The founder and the founder of the Rogers International Commodity Index. The retention of this heavyweight shareholder is very representative, showing the attitude of the old shareholders' group on the acquisition, expressed support and expectations for the new practical controller in the form of "voting with the foot", and reflected the mergers and acquisitions. Goodwill and benign.

On May 23, the new board of directors of listed companies took office. Both executive directors come from the new actual controller Du Niu Group, and Wang Le, chairman of Duo Niu Group, personally serves as the chairman of the listed company. The other two non -executive directors were formed by one old and one new, namely Liang Junhua, the last executive director, and Wang Ning, an independent person with a deep financial investment background. This combination expresses mutual respect between new and old shareholders.

The three newly -appointed independent non -executive directors are all well -known veterans in the industry, reflecting the industry's influence of new practical controller. Liang Mingshu of the financial background is the current chief financial officer of 58 Tongcheng Group, a member of the Strategic Committee, and a partner of the 58 Industrial Fund Management. He is also the founding partner of the harmonious capital of private equity funds. Cai Anhuo served as the agent chief financial officer of Netease from 2007 to 2017. At the same time, he managed NetEase's listed companies in the United States (NASDAQ: NTES) and listed companies in Hong Kong (code: 9999). Deng Shunlin is a senior investment community and is now a consultant of Warburg Pincus LLC (Huaping Investment Group). The three of them have rich management experience and extensive industry influence. They have served as independent non -executive directors or independent directors in many Hong Kong and American listed companies, laying a new pattern for the future development of listed companies.

Coincident with the time -old acquisition

From the beginning of the acquisition announcement on February 8th, as of August 4th, the official rename announcement was released. In about 6 months, the market value of listed companies rose from about 300 million Hong Kong dollars to approximately 1.2 billion. As the global gaming industry has frequently acquired mergers and acquisitions, this phenomenon of the rise in the stock price of mergers and acquisitions is already common.

On January 11, 2022, holding "GTA", "Wilderness Dart", "Landless Land", "Civilization", "NBA2K", "Biochemical Strange Soldiers" and other well-known American game companies, TAKE-TWO (stock code : TTWO.US) announced that Zynga (stock code: Znga.us), the originator of the Social game, the stock of the Social game, and Zynga's stock responded to 40%.

On January 18, the technology giant Microsoft (stock code: MSFT.US) announced that it will purchase "World of Warcraft", "Call of Duty", "Dark Destroy "God", "StarCraft", a well -known IP Luo Zhi, became the third largest game company in the world. Once the news was announced, the stock of the acquired Fang Xiexue Blizzard rose by nearly 30 %. With the transaction that needed multiple countries, its market value was still growing steadily.

Statistics show that in 2021, the total number of global gaming industry transactions reached 1,150, and the transaction scale reached a record of $ 85 billion, which was three times that of 2020. Since entering 2022, this momentum continues. Recently, on July 15th, Unity acquired Ironsource for $ 4.4 billion. Industry people believe that when the concept of the Yuan universe and Web3 is sought after, as one of the few business models in the field of Yuan universe, the game industry is once again sought after by the capital market.

New trends and new opportunities

In this round of capital boom, two types of game companies have been sought after: model innovation and technological innovation.

First, the traditional business model of the game company is facing a major upgrade. Under the pressure of increasing customer acquisition costs, the advertising income of the game is becoming increasingly important, and the business models such as copyright charges, length charges, and props charges are integrated. This put forward new requirements for the operating capabilities of the game company. In the competition, it is becoming more and more unfavorable, and the horizontal, vertical cooperation, and reorganization of the industry have become the norm. The mix and match of game companies and traffic platform companies has been recognized by the market, and companies similar to similar companies in Hong Kong and US stocks have obtained a significant level of valuation of the industry. Duo Niu Group itself is based on users and traffic platforms. Duo Niu Group has many well -known Internet platforms, including campus social network Renren.com, online game community NGA, video game console, and smart product portal video and game bus. These products have attracted many young users and formed a large -scale content And user ecosystem. At the same time, the tools and solutions provided by Du Niu Group are also helping many mobile Internet developers to increase their users and income. Through self -construction and cooperation, Du Niu Group has established a wide, efficient and prosperous mobile Internet ecosystem.

Joining Du Niu Group is an opportunity to overtake a curve for listed companies (1961.HK). Listed companies will directly benefit from the Group's rich traffic resources, and obtain favorable support from various ecological systems such as user communities and alliance traffic in the group. More importantly, the rich traffic advertising experience and talents in the group are conducive to the ability of listed companies to directly obtain advertising revenue.

For Du Niu Group, listed companies have also strengthened their overall traffic ecology. The game product itself is also a kind of content, providing high -quality game works, which greatly enriches the content product line of Du Niu Group. On the other hand, the game is still one of the most efficient business models of traffic currency. The game company joins the traffic ecosystem of Du Niu Group, which will greatly improve the efficiency and expansion capacity of the system.

The second trend comes from new technologies. From Console, PC to mobile, technological changes are the main reasons for the leapfrog growth of the game industry.

Driven by the technical trends of blockchain, virtual reality, Web3, and Yuan universe, the value of the game itself is re -positioning, and the existing product service paradigm is facing innovation.

After Roblox detonated the concept of the Yuan universe, whether it is the unity, EPIC, or the social giant Facebook, whether it is the active transformation, the industry's integration has repeatedly refreshing the records, such as the TAKE-TWO acquisition of Zynga and Microsoft mergers. A significant trend is that the boundaries between games and the community are more blurred, and the trend of integration and development in terms of technology, products, and operations is greatly enhanced.

After the Multi -Niu Group acquired Nine Zun Digital Mutual Entertainment, and after incorporating it into the system, if the game can be combined with the many communities such as Duo Niu, especially the well -known community platforms such as NGA, and everyone. New products will have a significant impact in the industry. Listed companies will also have changes in reborn and will have a greater imagination in the capital market.

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