The "Late Night Cafeteria" that changed the taste: the food expires, the advertising is vulgar, and the official website also shows incomplete Chinese map ...

Guangdong 7-ELEVEN Maoming area has a store "Lemon Tea and MINI Wine" products posted by stores. The copywriting is "she is not drunk and no chance". Last night (June 8), Guangdong Saiyi convenience store (referred to as "711 Guangdong") apologized and announced that "the relevant stores immediately withdrew the poster and handled relevant employees in accordance with the company's internal management regulations."

In fact, stores in various regions of 711 have been punished successively in the near future. In the future, reporters from the network discovered that the authorized stores in China under the "711" supermarket brand, which involved the use of incomplete Chinese maps and expired foods, was repeatedly punished by administrative penalties, and even revoked business licenses.

This "Late Night Cafeteria" "Late Night Cafeteria" and "50 meters around 711" by young people. Why is it difficult to control the quality? Today, can 711 still maintain the brand image in the minds of consumers in the competition market?

711 apologize for advertising. Netizens: Will not market without playing the ball?

On June 6, a netizen posted that the advertising copywriting of Lemon Tea and MINI wine in Maoming, Maoming, Guangdong, "She is not drunk, no chance", and was suspected of wipe.

(Picture on Weibo)

Then the incident quickly appeared on the hot search, causing netizens to discuss. Some netizens said, "Can't you play the ball without playing the ball?" "You must be mandatory to replace and make punishments. Please be responsible for advertising." Some netizens questioned that "for the popularity of the popularity, all major brands are all major brands. Well? "

On June 7, 711 customer service responded in an interview with the media that store advertisements did have this sentence. The staff involved in the store said that after attracting attention, the advertisement had been withdrawn in the store.

After the advertising caused controversy, the company's company officially apologized. On the evening of June 8th, 711 Guangdong issued a statement on its official Weibo saying, "Recently, some public media reported the use of unclear stores in the Maoming area of ​​Guangdong 7-ELEVEN in the" lemon tea and mini wine 'promotional posters. The situation. After verification, the poster is a very individual store in Maoming area produced and approved without reporting to the company's headquarters to review and approved it.

(Picture according to 711 Guangdong)

Subsequently, 711 Guangdong also announced the details of relevant punishment, stating that "after we learned, the stores were ordered on June 7 to immediately withdraw the poster and deal with relevant employees in accordance with the company's internal management regulations."

At the same time, 711 Guangdong apologized, "We expressed sincere apology due to public discomfort caused by the public. In the future, the company will learn lessons, strengthen employee standard management, and prevent similar situations. Criticism. "

It is reported that the 711 Guangdong company's brand authorization involved in the incident comes from the United States. According to the investigation of the enterprise, 711's largest shareholder from Guangdong comes from the "Hong Kong Seven -Eleven Convenience Store (China) Co., Ltd.", holding 65%of the shares, and "Guangdong Xinjie Business Development Co., Ltd.", holding 35%of the shares.

711, repeatedly trapped food safety storm

"7-ELEVEN" means "7 o'clock in the morning in the morning and 11 o'clock in the evening."

Earlier 711 was founded in Texas, USA, and introduced to Japan in 1974 by the Japanese retail operator Ito Yayang. It slowly evolved into 24 hours of operation. The brand benefits of "711" gradually became famous. Subsequently, the 711 brand was introduced by the China Unified Group to Hong Kong and Taiwan and mainland China. With the banner of "convenience stores around consumers", it gradually spread all over the world.

According to the investigation of the company, the 7-11 Japan Co., Ltd.'s 100%shareholding of Shi Yichi (China) Investment Co., Ltd., its foreign investment has invested in Qiyiichi Shiichi (Beijing) Co., Ltd. Yishi (Chengdu) Co., Ltd..

Among them, 711 Beijing was established in 2004. The legal representative is Iwamoto, with a registered capital of $ 44 million.

However, the 711, which was settled in a small convenience store, ushered in the continuous storm of food safety problems.

(Figure, Credit China)

In the future, the reporter noticed that 711 Beijing was punished by administrative penalties for repeated food safety issues. According to Credit China, in March 2022, 711 Beijing Liangmaqiao Store was exposed by the media to sell exposed foods and poor environmental sanitation rooms, and fined 100,000 yuan.

The punishment information shows that the store has the phenomenon of messy environment and the container that is stored in direct entrance is not cleaned; white containers used to set up "Kanto boiled" soup have no dustproof and unprepared flying measures; operations; operations; Set up private items and stacked miscellaneous objects; the heating temperature in the sale area cannot be displayed, and the surrounding is not cleaned in time.

Tongzhou Xinhua Lianyuan Store, which also belongs to 711 Beijing, was exposed by the media during the "315 Consumer Rights Day" this year's "315 Consumer Rights Day" and was revoked for a license.

In addition, the punishment information shows that on March 15, 2022, the media revealed that the store was suspected of selling more than the shelf life food. Law enforcement officers conducted on -site inspections on the parties on the same day and found that the stores and sauce bags sold by the store on March 1 exceeded the shelf life. (Settlement period until February 28, 2022). The manager and clerk involved in the store confirmed that the video and sales exceeded the shelf life food. In the end, the Beijing Tongzhou Market Supervision and Administration Bureau fined the store to 100,000 yuan. It was not allowed to apply for food production and operation permits within five years, and the decision to revoke the license.

Show incomplete Chinese map, 711 "not too flat"

As a giant in convenience stores, consumers have the consensus of "50 meters around the surrounding 50 meters", which shows that the density of 711 is large. But while opening a large number of stores, why is it frequently wrong?

What's more noteworthy is that as a brand authorized from abroad, 711 Beijing has also experienced a "display incomplete Chinese map" error.

(Figure, Credit China)

According to Credit China, in December 2021, 711 Beijing showed incomplete maps on the website due to violation of the "Map Management Regulations" and marked the content that contains relevant state regulations on the map. Fined 150,000 yuan.

The administrative penalty decision shows that there are many problems on the website of the 711 Beijing company, there are many problems, such as missing the islands of the South China Sea; the leakage of the Diaoyu Islands and Chiweiyu; The boundary expresses the error; the behavior of Taiwan province is wrong according to the behavior of independent countries.

The reporter noticed that there were as many as 453 branches in Beijing, but many branches were punished by administrative penalties with a total fine of 191,500 yuan.

In fact, it is not only a food safety problem in the authorized stores in China. In Japan, 711 has also been trapped in food safety storms many times.

In January 2022, the Japanese media reported that internal employees have identified that 711's stores in Japan have been used for nearly one month in the Japanese store. Subsequently, 711 issued an apology letter on the official website, admitting that an expired ingredients in a convenience store in Sapporo City, Hokkaido are undergoing an expired ingredients. The company is investigating the specific sales volume of related products.

In April, Japan 711 announced that the "Dou Dafu" snacks sold in the store may be mixed with metal fragments and recovered 28,000 related products sold in Tokyo and other places.

Today, when e -commerce is becoming increasingly developed, while seizing sales channels, the quality of product quality has been criticized. Can 711 still keep the location of the convenience store giants?

Experts in the retail industry believe that the advantage of convenience stores lies in "convenience", and consumers must return to the offline store is the core factor they considers. At the same time, with the strong layout of competitors such as Rosen and convenience bees, the market share has become more and more intense.

"I will want to buy some net red joint products launched by convenience stores." Ms. Zhang believes that the current convenience store brand is more popular to regularly update the online celebrity joint names in order to attract young groups. But at the same time, she also mentioned that regardless of brand marketing, keeping the bottom line of food safety is the most concerned issue for consumers.

- END -