Food safety issues are constantly, and the villagers with a valuation of 18 billion villagers will sprint ipo

"People take food as the first, food is the first", but the fellow chickens who want to sprint "Chinese fast food first shares" have another food safety problem.

Recently, the Chicken (Shanghai) Catering Co., Ltd. Caixuan Road Store was used by the use of expired chicken oil, which was confiscated by the Changning District Market Supervision and Administration Bureau of 6273 yuan and a fine of 80,000 yuan.

In the future, reporters noticed that in the prospectus submitted by Anhui Fellow Chicken Catering Co., Ltd. (hereinafter referred to as the "Fellow Chicken"), Anhui fellows. There were 21 penalties and a total of 275,000 yuan. In addition, there are 6 complaints about food and services provided.

On the road of sprinting the IPO, the chicken of the villagers can be described as "continuous" in the near future. Earlier, the "total of 16,000 employees have not paid social security in the past 3 years" on the Weibo hot search list, and then the chairman came out in person to apologize. Under the premise of such a crisis of public opinion, will the pheasant chickens be "sick"?

(Figure based on the official website of the Chicken of the Township)

The use of expired products refined chicken oil, and the fellow chicken was fined 275,000 in 3 years

The most important thing for catering companies is the quality of raw materials. In this regard, the villagers have "planted their heads" in the near future.

According to the investigation of the enterprise, on June 6, the Chicken (Shanghai) Catering Co., Ltd. (hereinafter referred to as the "Fellow Chicken Shanghai Store") of the fellow villagers (Shanghai) Catering Co., Ltd.) was used to produce food raw materials, food additives to produce food, food additives, and was used by Changning. The District Market Supervision Administration confiscated 6273 yuan and a fine of 80,000 yuan.

Administrative punishment information mentioned that in March, the Chicken Shanghai Store purchased 2 bags of catering and semi -finished chicken oil from the central kitchen of its company (the shelf life to April 20) for processing, making "Fat West Old Rooster Soup" and Sales.

From April 21st to April 23rd, 369 "Fat West Boat Soup" produced and made with the above -mentioned chicks of chicken oil was sold for a total of 6273 yuan. It is reported that the store was established in May 2021.

Public information shows that the pheasant chicken is a national chain business company specializing in Chinese fast food. It has been engaged in Chinese fast food services. The products are dishes based on chicken, pork, beef and vegetables, rice noodles, and aquatic products. The "Fat West Make Soup" sold by the native chicken Shanghai Store is the signature product of the chicken of the villagers.

It is worth noting that as a catering brand, the fellow chickens have frequently been punished for food safety in recent years.

In the future, reporters from the network saw that from 2019 to 2021, the fellow chickens were punished by relevant departments in terms of food safety, hygiene, environmental protection, and fire protection. A total of 21 penalties were punished with more than 2,000 yuan (inclusive).

Among them, there were 11 fines of more than 10,000 yuan (inclusive), a maximum of 50,000 yuan, a total of 275,000 yuan, and a total of about 300,000 yuan.

In addition, the prospectus disclosed that there were 6 complaints about food and services provided by the chickens of the villagers. For example, from October 8th to 12th, 2021, the Beijing Haidian District Municipal Supervision Bureau reported that there was a tableware, drinking utensils and unqualified tableware, drinks and disinfection of disinfection, disinfection or disinfection of disinfection or disinfection. The problem of the container of the directly imported food violates relevant regulations.

On December 7, 2021, the Jiangsu Provincial Market Supervision and Administration Bureau reported that the chopsticks used by Jiangsu Fellow ’s Chicken Yizhengbao Nengbi Global Exchange Branch to detect the anion synthetic detergent, and the inspection conclusions were unqualified.

(Figure based on the official website of the Chicken of the Township)

Do not pay social security for employees? The chairman of the villagers personally apologized "ashamed and blame"

The fellow chicken, who wants to be the "first stock of Chinese fast food", was formerly a fast -food fast food "Fat West Old Rooster". It was founded in Anhui in 2003.

In recent years, with its own characteristic Chinese -style catering products, it has gradually expanded stores and radiated from Anhui to the country. As of the end of 2021, the pheasant of the villagers had 991 straight stores and 82 franchise stores.

For the first time, the native chicken received the attention of public opinion at the time when the catering industry was hit hard in early 2020. At that time, with the influence of the new crown pneumonia, most of the villagers in Wuhan opened more than 100 direct -operated stores could not open offline, which meant a huge loss every day.

However, in this case, the fellow chicken actively stated that he would not close the shop, and delivered meals for major hospitals every day to ensure the normal work of medical workers. For a while, he won a wide range of public reputation.

Subsequently, the videos of the founder of the fellow chicken Congxuan "hand -torn employees' salary reduction joint letter" became popular. In the video, Shu Congxuan bluntly said, "Even if you sell a house and sell a car, you must ensure that the employees have food and have a class."

Under the epidemic, the image of "Chinese Good Boss" made Shu Congxuan praise many netizens.

However, Shu Congxuan's "out of the circle" again was because of employment problems, but this time, it was condemned by public opinion.

It turned out that since the application for the listing of the pheasant chickens in May this year, some media reports said that the company's three -year -old number was simply added with a cumulative number of about 16,000 people. Is the fellow chicken with a valuation of more than 100 billion yuan not over -social security for employees? Subsequently attracted widespread concern.

According to the prospectus, at the end of 2019 and at the end of 2020, at the end of 2021, the number of employees who did not pay social security for the villagers were 8035, 6,135, and 1874, respectively, and the proportion of unafid social security was 62.55 %, 39.84 %, and 12.92 %, respectively.

(Picture on Weibo 从 从 （（) After the incident caused heated discussions, the chairman of the villagers, Shu Congxuan, released a video explanation that the media has accumulated the number of people who have not participated in the past three years. The bias of the book, and the actual insurance rate in the fellow chicken in 2021 reached 93.75 %.

In addition, Shu Congxuan said, "Although it is related to the high liquidity rate of catering practitioners and factors such as some employees' willingness to participate in insurance. I am very shameful and blame, expressing deep apology to all my employees and the public. "

The road of family -style enterprise development, fellow chicken sprint ipo

The development of the chicken of the villagers also confirms the path of the founding of the founder Shu Congxuan.

In 1982, the 20 -year -old Shu Congxuan retired from Wu to Feixi County, Anhui Province. After retiring, Shu Xuan aimed at the breeding industry, starting from 1,000 chickens, to 1990, he was already the largest farmeter in Hefei.

In 2003, Shu Congxuan shifted his business from the aquaculture industry to the catering industry, and opened the first store called "Fei Xi Old Rooster" in Hefei. The store's signature products are the hens raised by their own, which will be officially upgraded by the production and self -selling.

At present, the stores of the villagers have spread all over Beijing, Shanghai, Shenzhen, Anhui, Jiangsu, Hubei, Zhejiang and other places. Since the establishment of the brand, the native chicken has more than 1,000 fast food restaurants nationwide, and it has continued to develop at high speed.

Throughout the business of the villagers, it can be seen that the company is a typical family business. Five of the company's actual control is a relative relationship, the founder Shu Congxuan had "one -vote veto" for the company's affairs.

Nearly 20 years after the establishment of the fellow chicken, there are two rounds of financing. In May 2019, Canada Capital invested 200 million yuan to the villagers chickens, valuation of about 4 billion yuan. And at the end of 2021, Mai Xing Investment and Guangfa Qianhe invested 89 million yuan and 50 million yuan to the villagers, respectively, and the valuation of about 18 billion yuan after investment was approximately 18 billion yuan.

(Picture according to the prospectus of Anhui Fellow Chicken Catering Co., Ltd.)

However, from the prospectus disclosed, although the number of stores in the villagers has increased steadily in recent years, it has not brought objective profits.

The prospectus shows that from 2019 to 2021, the revenue of the villagers' chickens achieved revenue of 2859.231 million yuan, 3453.888 million yuan, and 4392,680,200 yuan; the operating net cash flow was 252.739 million yuan, 354.419 million yuan, and 70,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,35,3,53 Rating.

However, the gross profit margin of the fellow chickens is continuously declining and lower than the average level of the company in the same industry. During the reporting period, its main business gross profit margins are 18.89 %, 17.24 %, and 16.53 %, and the average of the industry is 49.64 %, respectively, respectively, and the same value of 49.64 %, respectively, respectively, and 49.64 %, respectively. 20.67 % and 20.35 %.

In addition, the reporter noticed that the fellow chicken also attached great importance to marketing investment. From interaction with celebrities, to finding online celebrities and bringing goods, this month, the villagers have launched new tea -making tea and officially joined the new tea track. "Chinese fast food + tea drink", we can see that the fellow chickens continue to actively seek change under the industry's dynamics, but after the image established by "marketing" was damaged in the early stage, whether the IPO road is smooth, it remains to be tested.

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