In 2022, the film Huimin Consumption Season will issue a total of 100 million yuan in movie consumer coupons

Our newspaper, Beijing, August 11th (Reporter Niu Meng Di, Li Lei) In order to thoroughly implement the important decision -making and deployment of the Party Central Committee's "epidemic situation to prevent, economic stability, development and safety", promote film consumption, accelerate the film market market Restore, the National Film Bureau recently issued a notice to clearly carry out matters related to the 2022 film benefit consumption season. According to the notice, the 2022 film benefits of the people consumption season began in August and October.

The slogan of this consumer season is "Love Movies · Love Life", which guide the audience to watch wonderful movies and enjoy a better life. The notice proposed 4 aspects of the promotional measures for film consumption in Huimin and Profit, mainly including: to promote more new films to speed up the release, and the movie ticketing platforms such as Cat Eye, Tao Tickets, and Douyin issued a total of 100 million yuan in movie consumer coupons. Digging in rural film consumption potential, promoting tax reduction, slow payment of social insurance premiums, rents and exemption, phased on -the -purpose discounts, business interrupt insurance, etc., such as helping enterprises have landed in the film industry.

The consumer season adheres to the principles of "system planning, focusing on promotion, benefiting the current, based on the long -term, the bottom line thinking, and overall planning", strive to optimize consumption supply, release consumption potential, and guide film companies, e -commerce platforms, and media units to prevent and control the detailed epidemic prevention and control situation. Under the premise of work safety work, actively participate in the film -benefit consumption season, give full play to the role of film consumption on the traction of the film industry cycle, better meet the needs of audiences to watch the movie, and help promote the high -quality development of movies in the new era.

It is reported that in order to effectively stimulate the potential of film consumption, promote the recovery and development of the film market, and promote the application of digital RMB pilots, the National Film Bureau and China Construction Bank Co., Ltd. signed a framework cooperation agreement on promoting movie consumption in Beijing.

According to the agreement, the Construction Bank will put a total of 50 million yuan to subsidize the audience to watch the movie and buy tickets within this year. Among them, in 23 digital RMB pilot cities, digital RMB subsidies will be given priority. The majority of film audiences can directly enjoy ticket purchase discounts through channels such as CCB mobile banking and CCB Life APP.

The two parties also agreed that they will closely communicate and cooperate, integrate the advantages of resources, support film companies and Construction Bank to actively carry out cooperation and exchanges, and jointly promote the high -quality development of Chinese films.

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