National Film Agency: A total of 100 million yuan viewing consumer coupons will be issued with multiple movie ticketing platforms

According to the National Film Bureau website on August 11, in order to thoroughly implement the important decision -making and deployment of the Party Central Committee's "epidemic situation, stabilize the economy, and develop safely", promote film consumption, and accelerate the recovery of the film market. The National Film Bureau recently Publish notice to clearly carry out matters related to the 2022 film benefit consumption season.

The slogan of this consumer season is "Love Movies · Love Life", which guide the audience to watch wonderful movies and enjoy a better life. The notice proposed 4 aspects of the promotional measures for film consumption in Huimin and Profit, mainly including: to promote more new films to speed up the release, and the movie ticketing platforms such as Cat Eye, Tao Tickets, and Douyin issued a total of 100 million yuan in movie consumer coupons. Digging in rural film consumption potential, promoting tax reduction, slow payment of social insurance premiums, rents and exemption, phased on -the -purpose discounts, business interrupt insurance, etc., such as helping enterprises have landed in the film industry.

The consumer season adheres to the principles of "system planning, focusing on promotion, benefiting the current, based on the long -term, the bottom line thinking, and overall planning", strive to optimize consumption supply, release consumption potential, and guide film companies, e -commerce platforms, and media units to prevent and control the detailed epidemic prevention and control situation. Under the premise of work safety work, actively participate in the film -benefit consumption season, give full play to the role of film consumption on the traction of the film industry cycle, better meet the needs of audiences to watch the movie, and help promote the high -quality development of movies in the new era.

According to the notice, the 2022 film benefits of the people consumption season began in August and October.

Source: CCTV

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