100 million yuan viewing consumer coupon!The state please watch movies

On August 11, the National Film Bureau issued the "Notice on Carrying out the 2022 Film Welfare Consumption Season". It is planned to carry out the 2022 film-benefit consumption season in August-October, and the movie tickets such as cat eyes, Amoy tickets, and Douyin The platform issues 100 million yuan in movie consumer coupons.

Picture source: Screenshot of the official website of the National Film Bureau

Subsid audience ticket purchase fees

In order to promote film consumption and accelerate the recovery of the film market, in 2022, the Film Consumer Consumption Season is scheduled to begin in August-October, and with the slogan "Love Movies · Love Life", it has launched a pragmatic and diverse promotional measure for film consumption promotion of film consumption. , Optimize consumption supply, release consumption potential, play a leading role in the traction of film consumption on the film industry cycle, meet the needs of the audience to watch the movie, thereby promoting the continuous recovery of the film market.

In many measures, subsidies for ticket purchase fees have become the focus of attention to the audience. According to the requirements of the "Notice", during the 2022 film Huimin Consumption Season, movie consumer coupons will be issued. Love life "2022 Film Huimin Consumption Season area column. At the same time, encourage film production and distribution units to actively launch high -quality films to enter the market, promote more new movies to accelerate release, and actively carry out online and offline films such as road show live broadcasts, main creative connections , Attract more audiences into the theater to watch the movie.

The "Notice" emphasizes that film authorities at all levels should further enhance the sense of responsibility and urgency, seize the film consumer market to enter the summer, and actively organize local film companies, e -commerce platforms, and media units to participate in the film consumption season, which has promoted cross -crossing Industry and cross -domain cooperation, make good use of local resources, incorporate film consumption promotion measures into local consumer brand activities to ensure that various measures are effective.

Give play to the schedule effect to drive the market

It can be seen from the time of the 2022 film benefit consumption season, including the two popular schedules of the summer and National Day files. In the industry, the use of the schedule effects will be combined with consumption measures. It is expected to better better better way Stimulate the desire to watch the movie.

According to the professional version of the lighthouse, as of 19:00 on August 11, the cumulative box office (including pre -sale) in the summer of 2022 has exceeded 7.1 billion yuan, and the box office of films such as "Lone Moon" and "Tomorrow War" continued to grow. In the remaining time of August, 22 films such as "Hunting", "Long Confession" and "Broken · Bridge" will be released one after another, and the number of votes for many films want to watch more than 10,000 people.

The "Notice" emphasizes that adhering to system planning and focusing on promotion, giving full play to the overall driving effect of the two popular periods of summer and National Day to the film consumer market, to achieve coordination and highlight of film consumption promotion measures, and promote high -quality films to achieve social benefits and economic benefits Double harvest. Persist in benefiting the present, based on the long -term, actively cope with the current epidemic situation, promote the recovery of consumption faster, stabilize the main body of the film market, but also promote the continuous innovation of film consumption policies and systems, providing a solid for the establishment of a high -level film market that adapts to the strong film market. support. Adhere to the bottom line of thinking and overall planning, will run overall development and safely through all aspects of the film consumption season and the whole process, strictly grasp the epidemic prevention and control, and strictly abide by the safety bottom line.

"The reason why the popular schedule can form on the one hand is the influence of the audience based on time and other factors, which can produce a stronger desire to watch the movie than usual. The issuance of consumer vouchers, through the common efforts of the content and consumer side, is expected to achieve a stronger driving effect. "Liu He, a film critic, said.

Digging in rural consumption potential

It is self -evident that the issuance consumer coupon will stimulate the audience's desire to watch the audience from the consumer side. In this "Notice", in addition to mentioning the enthusiasm for consumption, the excavation of rural consumption potential is also focused on it, and it is clear that it is clear that it is necessary Continue to vigorously support the construction and operation of township cinemas, improve the quality of viewing experience and service, and organize rural film consumption promotion activities in accordance with rural characteristic festivals.

It is worth noting that in recent years, China has continued to make efforts in strengthening rural movie viewing services. The "Fourteenth Five -Year Plan" China Film Development Plan (hereinafter referred to as the "Plan") has clearly stated in the development goals that the construction of the urban -rural film public service system is to be strongly promoted. The coverage of public services in film is effective, and the quality and level of service are steadily improved.

In terms of specific measures, the "Planning" pointed out that it is necessary to accelerate the construction of the cinema of township and townships, focusing on supporting the more dense population, towns with a dense population, a strong influence on the surrounding, and strong economic strength. No less than 100, install more than 2K digital screening equipment, and join the urban cinema line. In addition, the rural cinema lines with market operation capabilities, resource integration capabilities, and anti -risk capabilities have been cultivated, and rural film screening models that promote the formation of "public welfare+commercial" are promoted.

In Liu He's opinion, the development of the film market is not only to lay out in first -tier and second -tier cities, but also to meet the demand for movie viewing needs in rural towns and towns in conjunction with specific needs, avoid the emergence of stalls, and promote the overall improvement of the market.

Reporter 丨 Zheng Rui

Edit 丨 Zhang Lan

Photo 丨 Screenshots of the National Film Bureau, screenshot of the lighthouse professional version, visual China

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