Guangshen Guan's "Late Night Cafeteria" order in the top five nationwide, fireworks and gas caves see the new vitality of consumption in the Bay Area

Southern Finance and Economics All -Media Council reporter Wei Tong, Guangzhou, reported that the equivalent long dragon lined up at the entrance of the restaurant. The sound of takeaway order reminders on the mobile phone of the merchant's mobile phones, the catering consumer market full of fireworks, reflects the consumer vitality and toughness of the Guangdong -Hong Kong -Macao Greater Bay Area Essence

Recently, the 2022 Popular Reviews Must Eat List Awards Ceremony and Greater Bay Area Food Night was held in Shenzhen. The organizer officially released the "Catering Consumption Report in the Guangdong -Hong Kong -Macao Greater Bay Area" (hereinafter referred to as the "Report") at the ceremony. Strong consumption vitality at night is a major feature of the catering market in the Greater Bay Area. In 2022, the number of orders on the night catering line in the Guangdong -Hong Kong -Macao Greater Bay Area accounted for more than 40%, which was higher than the national market; the night economy drove new consumption, and Meituan data showed that from 9 pm to 3 pm late night catering. In the order volume, Guangzhou and Shenzhen took the number one and second in the country.

According to a reporter from Southern Finance Media, this event is an important part of the "Shenzhen Shopping Season" in Shenzhen The supply of catering to stimulates the potential of the catering market, and promotes consumption to replenishment and recover the economy. From the fireworks of the catering, the full picture of the catering consumer market that integrates innovation and compatibility in the Greater Bay Area.

Bay Area catering chain is as high as 26%

"Several measures" are particularly proposed that it is necessary to strengthen the consumer market linkage in Guangdong, Hong Kong, Macao and other regions, give full play to the advantages of broad consumer market space in the Greater Bay Area and strong external radiation power, strengthen the development of smart retail with cities in the Guangdong -Hong Kong -Macao Greater Bay Area, introduce well -known enterprises, and introduce well -known enterprises, and to introduce well -known enterprises. Create cooperation and co -construction in characteristic brands to promote the free flow of consumer resources in the Greater Bay Area.

The "Report" shows that more than 40,000 Cantonese restaurants in the Guangdong -Hong Kong -Macao Greater Bay Area reached about 45%of the country's total. Driven by high -quality consumption supply and digitalization, the chain rate of catering market in the Greater Bay Area has increased by nearly 10 percentage points in two years, and the national catering chain is a large market.

Among the restaurants, I heard that China Hainan cuisine (Guangzhou K11 store) entered the Guangzhou must eat list for 3 years. This is also an interesting phenomenon -the localization characteristics of the catering are obvious. As a Hainan cuisine, it has logged into the list of must -eat in Guangzhou.

"From the perspective of big data, many catering brands have continuously adapted to the richer taste and characteristics of local consumers in the process of development, and have improved the improvement of local conditions to obtain more consumer recognition." All media reporter.

The "Report" also shows that the online catering consumption in the Guangdong -Hong Kong -Macao Greater Bay Area is strong. In the first half of this year, in the TOP5 cities of the national catering line, Guangzhou and Shenzhen were on the list, and ranked second and third, respectively. The leading effect of the Greater Bay Area has a significant effect, and 11 cities in 11 cities in the Greater Bay Area have contributed 85.52%of the number of online catering orders in 23 cities in Guangdong, Hong Kong and Macao.

In addition, in the first half of this year, the number of restaurants in the Guangdong -Hong Kong -Macao Greater Bay Area (9 cities in the Mainland) increased by 8%, and the number of orders on the catering line increased by 14%year -on -year. Among them, the strong local consumption potential of the Greater Bay Area has accelerated the release of the regional economic cycle. The local consumption of online catering in the Greater Bay Area accounted for more than 89%, and Shenzhen consumption accounted for 92%.

"Science and Technology Empowerment" enhances the consumption toughness of the Bay Area

Catering is the real background of a city. In the "must -eat list" of the catering, the city's most authentic consumer vitality is revealed. And active "night economy" is an important means to drive domestic demand and promote consumption, and play an important role in increasing consumption potential, improving consumption quality, and driving regional development.

The "Report" shows that the consumption vitality of the Cantonese in the Guangdong -Hong Kong -Macao Greater Bay Area is significantly higher than the national market. Night catering orders remaining above 40%, which is nearly 3 percentage points higher than the national average.

Night catering drives the economy of the Greater Bay Area at night. Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan, and Zhuhai and other cities at night are significantly higher than other cities in Guangdong. Among them, the number of late -night catering orders in Guangzhou, Shenzhen, and Dongguan (from 9 pm to early morning in the morning 3 o'clock) ranked first, 2, and 5 in the country.

Relying on business districts and attractions in the Bay Area, focusing on night consumption activities such as "night travel, night purchase, night market", and cultivating new scenes of night consumption in the Bay Area. Strengthen cooperation and linkage between departments in the Greater Bay Area, improve the night consumption management mechanism, and optimize the night consumption environment.

"Science and technology empowerment" has become a creative point for the breakthrough of the night economy in the Bay Area to build a night economy and cultural tourism enterprises to create a differentiated experience.

For example, since 2020, the Guangzhou Municipal Bureau of Commerce has held the "YOUNG City Yeah City" Night Consumption Festival every year. Through commodity promotions, night markets and other activities, consumers' consumption enthusiasm is promoted. economic development.

For another example, the night product "Light and Shadow Secrets", which was previously launched by Shenzhen Happy Valley, integrated cutting -edge light and shadow technology and five -dimensional lighting design. Based on a story line extension, many light and shadow vision and 18 interactive experience projects were designed. "Story+strong interaction "Let tourists participate in the night travel journey more deeply.

In addition, as a city of innovation, "scientific and technological power" is also the endogenous energy that drives consumption growth. From April to May this year, the issuance of Shenzhen Consumer Coupon has also been "blessing" of science and technology. Through platforms such as Meituan and Public Comments, online and offline linkage and multiple scenarios are covered to accurately help the recovery of offline physical merchants such as catering and cultural tourism.

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