LeTV bombarded the panda in the founding factory to "swing bad", and the money made by "Zhen Huan Biography" was eaten

Radar finance produced | Meng Shuai editor | Shenhai

A few days ago, LeTV's publicly issued an open letter "Boom Boom" Zhongdian Panda, which directly scolded Zhongdian Panda as his own TV product foundry company to occur frequently in quality accidents, resulting in "user complaints fly like snow films, requiring maintenance and return of goods as required The phone call was overwhelmed. The maintenance master ran off his legs. "After the problem, the Panda also" hit Tai Chi "and pushed three obstacles to after -sales problems.

"The income brought to LeTV in the past two years has been eaten by Nanjing 'Panda' as a bamboo." LeTV said.

Radar Finance combed and found that LeTV Super TV was once an Internet TV "popular fried chicken". As LeTV's overall decline, LeTV Super TV went down the "altar", and now it is difficult to see in the market share.

Radar Finance noticed that although LeTV is not the same as before, LeTV is very good at marketing, and multiple marketing events have attracted attention. Some Internet observers pointed out that LeTV frequently marketing, or helplessly after he was trapped in the debt crisis. Facing the fact that it is difficult to rely on the product to arouse the water, LeTV fancy marketing can save the company's large marketing costs and drain for the company's product.

LeTV "open tears" Zhongdian Panda

On August 10, LeTV's brand LeTV Super Television officially posted a public letter, which directly "opened" Nanjing Zhongdian Panda Home Appliances Co., Ltd. (hereinafter referred to as "China Electric Panda"). LeTV said in the letter that he originally wanted to negotiate with CLP Panda friendly, but in order to protect the rights and interests of LeTV's TV users, he now has to leave his face to discuss it.

According to LeTV, the cooperation between the two parties began in early 2019. At that time, Le Rongzhi and Tianjin Zhirong, a subsidiary of LeTV, reached a cooperation with China Panda Dongguan Branch. CLP Panda was responsible for LeTV TV's foundry production. LeTV's LeTV Keep it in cooperation with the "prepaid deposit+full payment" model. As of March this year, CLP Panda has completed a total of 390,000 LeTV TV production and delivery, and the cooperation involved an amount of 430 million yuan.

However, the cooperation between the two parties caused cracks due to subsequent delivery of quality problems exposed by TV products. Beginning in July 2020, LeTV has received feedback from users one after another. The products of Y43, F43, and F55 produced by CLP Panda have problems such as screen horizontal, vertical lines, and leakage in about half a year.

It is reported that the quality of the two parties had agreed in the contract. The products produced by LeTV were controlled by the products produced by China Panda foundry. The adverse rate is nearly 20%, not only does not reach the agreement in the quality agreement, but also far higher than the industry's usually 2%adverse rate.

According to analysis reports and market tracking results, the reason for the aforementioned quality accident is that the quality of the main material LCD screen that China Panda is responsible for fully purchased has not reached the standard. After the quality accident, LeTV had communicated many times with China Electric Panda and made a request for disability and compensation to CICC.

I thought the quality accident came to an end, but the subsequent products delivered by the Panda Panda still had LCD screen problems, and the failure rate of some models remained at a high level. LeTV believes that more and more quality complaints have affected the reputation that has accumulated in the industry for many years.

What makes LeTV even more dissatisfied and disappointed is that after the problem, CLP Panda is not aggressive in terms of quality issues, and is also very slack about the after -sales obligations and responsibilities that should be assumed. In order to help China -Dian Panda "rubbing the buttocks", LeTV urged the solution, and at the same time, he could only pay the after -sales costs borne by CICC Panda. As of now, LeTV has changed the screen 11,590 units and 2160 changes, and there are 6,300 screens to be replaced in front of LeTV.

LeTV also mentioned in a public letter that CLP Panda's Dongguan Branch, which has 97%of the two -party cooperation, was close, but never notified himself as his own party, and LeTV learned from other partners. LeTV said that CLP Panda began to "rot" after facing the after -sales problem, ignored its official email, and refused to pay the padding costs and discussing solutions.

Where is LeTV's discussion? LeTV mentioned in an open letter that CLP Panda has a history of development in 1980 and 90 years. It is understood that Panda TV has been very popular in the market, but it has not been able to maintain a leading position in subsequent industry competition. It can only be transferred to the business of other brand foundry.

Tianyancha shows that Nanjing Zhongdian Panda Home Appliances Co., Ltd. was established in June 2009 and paid 389 million yuan in actual capital. The establishment of Dongguan Humen Chigang Branch has been canceled.

Shareholder information shows that CLP Panda is 50%, 46.67%, and 3.33%of Nanjing Zhongdian Panda Information Industry Group Co., Ltd., Nanjing Zhongdian Panda Information Industry Group Co., Ltd., and Nanjing Xingang Development Co., Ltd.

Radar Finance noticed that CNCC had been involved in dozens of judicial disputes, including 17 trading contract disputes, 10 civil loan disputes, 5 contract disputes, and 4 disputes over the design patent disputes. In addition, CLP Panda was listed as the executor by the People's Court of the Lusin Yi Miao Autonomous County and the Qixia District People's Court of Nanjing in 2017, and the total amount of the target was about 210,000 yuan.

LeTV TV's fall

Radar Finance noticed that LeTV's development in the field of television dates back to 2009. At that time, LeTV established LeTV TV Division and began to develop the research and development of Internet TV. At the end of the same year, LeTV created a LeTV box equipped with the Linux system. In August 2012, LeTV's TV business department independently became LeTV's subsidiary -LeTV Zhixin Electronic Technology (Tianjin) Co., Ltd. A few months later, LeTV officially announced that it would build a smart TV belonging to its own brand. Since then, LeTV has reached a strategic cooperation with Foxconn, and the two parties will conduct in -depth cooperation on super TV and Internet set -top box products.

By May 2013, the first generation of super television launched by LeTV was officially launched. Immediately after LeTV launched an operating system that is independently developed, specializing in smart TV services. In the same year, LeTV Super TV appeared in the second season of "I am a singer", which allowed it to further make a good reputation; in February 2014, LeTV Super TV successfully won the identity of "NBA Chinese official Internet TV broadcast partner" Further seize more market share.

After a series of commercial operations, LeTV Super TV once became a hot -selling TV product. In 2014, LeTV Super Television set a total sales of 158 million yuan. Since then, LeTV Super Television has won the sales champion of e -commerce platform TV products such as JD.com and Tmall many times.

However, with the increasing competition in the smart television industry and the collapse of LeTV, LeTV Super TV no longer has the glory of the past. Radar Finance learned that there are still many LeTV super TV on the official website of LeTV Mall, including high -end flagship GS series, high cost -effective F series, high color gamut GPRO series, W series and other series. The price ranges from hundreds of yuan to nearly 10,000 yuan.

According to data released by the Development and Reform Commission, the shipments of the top 10 major TV manufacturers in the world in the first quarter of this year were 37.2 million units, and the market accounted for more than 80%. Among them, the market share of domestic TV brands is 10.8%, the TCL market share is 10.6%, the market share of Xiaomi is 6.9%, the Skyworth market share is 3.2%, and LeTV TV has not been on the list.

In addition, on the black cat complaint platform, there are 188 complaints related to LeTV Super Television. In addition to the quality of the user feedback, in addition to the quality of the product, it also includes the super member induced consumption, automatic deduction, and refund difficulty provided by LeTV Super TV.

The track of LeTV Super TV is also shrinking.

Looking at the entire smart TV market, the changes in the industry scale make the industry really sweat. According to the data of the domestic color TV market in 2022 released by Aowei Cloud Network, the domestic omni -channel retail scale in the first half of the year was 16.72 million units, a year -on -year decrease of 6.2%, and the scale of retail sales fell 10.5%year -on -year to 53.1 billion yuan.

Some people in the industry have pointed out that although smart TVs as large -screen devices will bring users a more enjoyable experience when watching, with the popularity of various terminals such as mobile phones, tablets, projection, etc. Short video software began to snatch a large number of fragmented time for users. The habit of watching the video is changing quietly. The gradual decline in TV machines has become an indisputable fact. This has caused the sales of smart TV products to a certain extent.

"Copy Hot Strite Master" fancy heat -up search

Behind his own television foundry, LeTV is not as difficult to change as before. Although LeTV's scene is not the same as before, LeTV is very enthusiastic about mocking and hot marketing.

At the time of the 2021 Spring Festival Internet factory set off a red envelope war on "melon XX 100 million", LeTV added a small word "12.2 billion" on the icon; when the next year was approaching the Spring Festival, LeTV was made by the law to make the logo under the LOGO. The slogan was changed to "unable to afford". According to incomplete statistics from radar finance, accompanied by various hot events, LeTV has changed the slogans such as "Boss Main Merchants", "Luo Fat Dyun Zhen Zhen", "Xiao Jia Ecological Lei" and other slogans.

After carrying the debt, LeTV's assets were continuously auctioned, but LeTV currently has the "shaking cash cow" in his hands. In April of this year, "Zhen Huan Biography" still broadcast tens of millions of topics every year, which caused heated discussions on the Internet. According to the founder of Fang Hua'er Film and Television, produced by "Zhen Huan Biography", "Zhen Huan Biography" can bring more than 10 million income to Huaer Movies and Television each year. As the gold master who acquired Huaer Movie and Television, LeTV's video did not forget to get traffic, and applied the lines in "Zhen Huan Biography" to laughed at himself. "With you, it is my blessing."

It is reported that after the premiere of "Zhen Huan Biography" TV channels, they landed on LeTV video, and LeTV acquired Huaer Movie and Television in 2013. After LeTV was caught in the crisis of the capital chain, the copyright of "Zhen Huan Biography" was distributed to Youku. After the launch of Youku, the old drama "Zhen Huan Biography" won 150 million playback volume in just one week. According to LeTV's video, "If the copywriting is not sold in 2018, LeTV will return more blood now, and LeTV video can be relieved."

Radar Finance noticed that LeTV has repeatedly sued the infringement of "Zhen Huan Biography" and was compensated. The complaint involved a number of companies, universities, etc. It is worth mentioning that LeTV mentioned "Zhen Zhenzhuan" again in the open letter of "Boom Boom" this time. Bamboo is eaten. "

In July of this year, LeTV filed a hot search again. day. Subsequently, LeTV responded that the situation was basically true. In the past five years, the company has never owed employee salary and social security. In the future, the company may take the lead in implementing a four -day and 36 -hour work system for four and a half days per week.

Internet observers pointed out that LeTV frequently marketing, or helpless moves after the debt crisis. At present, LeTV is more difficult to attract the attention of the outside world. With such marketing, LeTV can not only save a lot of marketing costs for the company, but also promote and further drain the company's products.

Even though LeTV is "optimistic", LeTV and LeTV founders still bear huge debt. Tianyancha showed that LeTV founder Jia Yueting was added to the information in just the year, and the two newly added information targets in July were 479 million yuan and 1.045 billion yuan, respectively. As of now, Jia Yueting has accumulated a total of over 6.8 billion yuan, and LeTV Information Technology (Beijing) Co., Ltd. has accumulated a total of over 3.5 billion yuan.

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