The wine industry shows five new consumption trends

At the new stage of the liquor industry, in the new stage of high -quality development, it has shown new development trends such as consumer trends differentiated, younger consumer groups, new standards to meet opportunities, and "three episodes" and embrace the intelligent transformation. How to correctly understand these trends, and what positive promoting role in grasping industry development and pre -judgment?

Trend 2: Consumers are younger

In the first quarter of the white wine consumption trend report in the first quarter of JD Supermarket, the proportion of liquor consumption of users aged 31-40 is as high as 47%, which has opened a clear distance from several other ages. In recent years, the enthusiasm for liquor in the new generation of consumers has increased day by day, which shows that young people have become the greatest potential stocks of consumption. Young groups are the main consumer groups and are new growth points in China in the future. At present, many wine companies have launched more young and low -level liquor products. Through online and offline brand marketing activities, they quickly enter the young consumer group market. It is expected that among the younger generations, the low -level liquor market will be further expanded.

Trend II

In June this year, with the formal implementation of the two new national standards of "Beverage and Wine Terms and Category" and "Liquor Industrial Terms", the liquor market is estimated to usher in healthier and higher quality development. Among them, the new national standard has issued two provisions: solid liquid liquid liquor and liquid liquid liquor clearly cannot use non -grain edible alcohol and food additives, which means that consumers can clearly recognize the attributes of liquor. Looking back on this year, the implementation of various standards has made the development of the industry more standardized, and it also has a positive effect on the original Qingyuan.

Facing the future, there is still much room for improvement in standard construction, standard innovation and standard application. For the entire industry, this contains both development opportunities and will bring more challenges. During the "Fourteenth Five -Year Plan" period, the brewing industry should further fully understand the necessity, urgency and strategic nature of standardization construction, focusing on new goals and new tasks of high -quality development, continue to accelerate the construction of the standardization system of the wine industry, and vigorously promote the industry's realization The "dual improvement" of standards and quality, the "double upgrade" of mechanisms and efficiency, use a more scientific, modern and sound standard system for the industry's prosperity and sustainable development guidelines, and escort.

Source: China Food News

- END -