Jiande City Explore the "Yipin Jiande" regional public brands and the new path

(Correspondent Chen Hua Wang Chu) In recent years, Jiande City has vigorously implemented the construction of e -commerce comprehensive demonstration cities in rural areas to further expand the sales path of agricultural special products, accelerate the integrated development of production and sales, and promote industrial upgrading to achieve common prosperity. Create a public brand of "Yipin Jiande" region, unite industrial leadership, and open the door to the development of the regional brand development of Jiandeonte products.

The unified brand packaging image will improve the recognition of "Yipin Jiande" agricultural special products. Jiande has a deep historical and cultural heritage and a natural environment of good mountains and rivers and ecology. It has bred advantageous industries such as Jiande strawberry, Jiande eggs, Liye white lotus, and Jiande Bao tea. , Optimize enterprises in the industry, implement unified authorization, unified docking, and unified incubation, and promote the creation of uniform business brabs of agricultural special products with small ecological climate, Zhejiang ancient agricultural pulse, landmark product and entire industry selection as the core value. Brand image design adds points for the sales of Demonte products. "As soon as our fresh lotus packaging was launched, it was loved by consumers. Some consumers even placed an order because of the packaging gift boxes for group sets. De fruit fresh lotus online sales have reached more than 100 orders. At the same time, Jiande City has worked closely through the assistance of the department, the Commercial Bureau, the Agricultural and Rural Bureau, and the Market Supervision Bureau, etc., establishes the quality and safety traceability system of agricultural products, integrates the benchmarks of enterprises, farms, and planting parks. Tracing the regulatory platform, "the source can be checked, the direction can be chased, and the responsibility can be investigated", which effectively improves the level of quality and safety guarantee of Jiande agricultural products. For example, on the "Jiande Strawberry" packaging, the geographical logo trademark of "Jiande Strawberry" is also included, and the supplier will be included in the traceability system to ensure that each strawberry of "Yipin Jiande" is produced in Jiande.

Promote the propaganda of multi -channel brands and empower the value of "Yicin Jiande" agricultural special products. Organize enterprises to participate in offline and online exhibitions, brand docking meetings, resource docking meetings, brand promotion meetings, etc., to help the "Yipin Jiande" regional public brand and product popularity increase. Especially since this year, the Jiande Municipal Bureau of Commerce has launched the entire network promotion and publicity of "Yipin Jiande". At the fourth "Double -Pine Online Shopping Festival" organized by Jiande, the "Yipin Jiande" regional public brand was released at the special launching ceremony of Zhejiang. On the occasion of the "Spring equinox", the "What to Eat" in the "China Weather" column of "China Weather" carried out the "Yipin Jiande" brand and product promotion live broadcast, setting a historical record of 360,000 online viewing columns. At the ninth China (Hangzhou) International E -commerce Expo, the overall image of the "Yipin Jiande" brand brought the authorized enterprise to the exhibition at the exhibition. One of the most popular booths.

Expanding new marketing channels and helping the "Yipin Jiande" industry to increase the income of the people. Public brands with "Yipin Jiande" areas opened public stores on Taobao, Douyin, micro -shops, online agricultural blogs, fast hands, etc., and reached cooperation with group buying platforms such as Qianjiang Community Partners to uniformly announce the sales of "Yi Yi "Pinja" public brand products, currently public store fans have exceeded 10,000 people, with monthly sales of more than 100,000 yuan. "Our purchasing price of fresh lotus has been turned over from last year!" Secretary Huang of Chendian Village, Jiande Da Cyan, said that the opening of Xianlian online sales really helped the local lotus farmers to increase income. At the same time, from the original original, from the original original Sales of Sales Danlian transfer to sales of fresh lotus, which reduces the cost of investment in agricultural product production and shorten the cycle of funds to return. Since July, Jiande and Micro Store officially launched the "Yipin Jiande" brand daily series of activities, creating 10,000 explosive products "Jiande Eggs" daily, and the sales of store sales have achieved jumping from a proclaim to 10,000. On August 3, at the opening ceremony of the ninth China (Hangzhou) International E -commerce Expo, Jiande City Commercial Bureau and Beijing Pocket Fashion Technology Co., Ltd. signed the "Yipin Jiande" regional public brand micro -store promotion of Jiande City Project strategic cooperation agreement, further promote the integration and development of new e -commerce and new retail in local traditional industrial enterprises such as Jiande, and the integration of new e -commerce and new retail, and build a public brand for the "Yipin Jiande" regional public brand, realize the e -commerce transformation of industrial enterprises, and the development of brandization. Empower.

"Rural e -commerce helps common prosperity." Jiande City will go all out to promote the "Yipin Jiande" regional public brand to help common prosperity, focusing on leading cultivation, technological innovation, channel expansion, brand promotion and promotion, and promote the local tradition of Jiande's local tradition Industrial enterprises have carried out e -commerce transformation, embarked on new e -commerce and new retail development paths such as webcasting, group purchase, and new retail, and injecting a strong new driving force into the development of the high -quality agricultural economy of Jiande City. Essence

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