Pet insurance, the blue ocean to be "unlocked"

The cute kitten puppy not only adds more color to the world, but also brings countless happy time to the "shovel officers". In recent years, my country's pet market has ushered in explosive growth. More and more families have regarded their beloved pets as members of the family and showed great concern to its life, illness, and death. In this context, buying pet pets A medical insurance has also become the choice of many pets now. However, compared with the increasingly large pet market, the development of pet insurance in my country is still in the initial stage. There are problems such as single product types, narrow guarantees, and uneven quality of claims. Is pet insurance a necessary choice for pets? What are the obstacles and prospects of pet insurance? Relevant persons share their views.

Data map Xinhua News Agency

"Pet fever" strikes, reflecting strong market space

For many pets, pets are a member of the family.

"I did n’t worry about going home from get off work before, anyway, I’ m going home. Now it ’s different. There are little guys in my heart. The first thing to go home after get off work is to go home.” Li Yang is a “post -90s”. He moved out of his parents' house and started his "living alone".

"When I accidentally went to the pet shop downstairs, I was attracted by a golden layer. I didn't want to raise it, but after almost a month, I found that it has not been sold. When it goes again, it will be I rushed up to my hand, and my heart was melted instantly. "In Li Yang's description, it was a doomed encounter. Soon after, Li Yang adopted a tabby cat from his friends, and the living life of one person and two cats kicked off.

In recent years, my country's pet market has developed rapidly. Data show that more and more young people are keen to feed cats and dogs. They relieve their stress by sucking cats and dogs. Some institutional data show that the number of domestic pets in 2020 has exceeded 100 million. As of 2021, the number of pet dogs registered in China has a total of 54.29 million. In 2021 0.33/households in Japan.

The traditional concept of the elderly more needed pets is also broken. In addition to raising pets, "clouds and pets" have also become the heart of many young people in the Internet world. According to the "2021 Fast Pet Ecology Report", the vertical class of pet animals has stabilized the top three in the top three in the high -quality content of Kuaishou. As of the first half of 2021, the platform has attracted 50 million pet creators, covering pets, star pet IPs, pet brands, animal breeders, public welfare assistance and other fields. Pet content has a peak of a single day of player, and the total long peak value of a single day is over 400 million minutes in a single day. One year in 2020, 5,000+ works in the short -hand pets have a playback volume of 10 million works, and 600+ works reached one million likes. The number of first -tier and second -tier cities for consumer pet content has increased significantly, an increase of 40 million from 2020.

The rapid development of the pet market has spawned the great development of pet fashion, pet supplies, pet beauty, foster care, pet medical and other industries. The "White Paper of China's Pet Consumption Trends in 2021" released by Iri Consultation shows that my country's pet industry has currently entered a period of stable maturity in an orderly growth. The market size in 2020 is close to 300 billion yuan, an increase of 33.5%year -on -year. Relevant experts predict that due to policy, economic, social and technical factors, and the "pet fever" caused by the reduction of home office in the epidemic, the pet industry will continue to grow steadily, and by 2023, the industry scale will reach 445.6 billion yuan.

Behind the "expensive medical treatment", the huge blue ocean of pet insurance is hidden

In the continuous pet economy, pet medical expenses are one of the pillars.

The "2021 China Pet Medical White Paper" (consumer report) produced by the Pet Industry Branch of the China Animal Husbandry Association and the Chinese Veterinary Association, and reads the pet industry big data platform. In 2021, the share of China's pet medical market has reached 29.2% Compared with 2020, it increased by 10.2%, becoming the second largest market segment after the main food. It is estimated that in 2025, pet medical expenses will exceed 130 billion yuan.

"Don't be afraid of eating, not afraid of wearing, I'm afraid that the child's child's mental is not good and trouble." Li Yang said that not only himself, the child's illness is the most afraid and headache of all the "shit officers". Double torture. "Some time ago, my cat gastroenteritis was tossed for more than half a month, and it took two thousand dollars." Li Yang said that the two little guys have become his second largest expenditure except for rent, "Although although I feel bad for money, but as long as they are healthy, it is worth it. "

For pet owners, the cost of seeing a doctor and dog pets and prescribed medicines is indeed a great expenditure. According to the "White Paper in China's Pet Medical Industry in 2020" and the survey report of the American Pet Obesity Prevention Association (APOP), the current risk of pet disease has increased, nearly 60%of pet cats and dogs are overweight or obese. Trends, more than 55%of pets have a medical experience, 25%reached 2-3 times. At the same time, the average annual medical expenses used for pet medical treatment are expensive. The average annual cost of pet dogs is 1557 yuan, and the average annual cost of pet cats costs 1446 yuan, accounting for about 30%of the total pets. Pets are more expensive than people are the consensus of almost all pets.

Why are pets expensive? Zhang Cheng, who is working in a well -known animal hospital, told reporters that the labor cost to see a medical treatment in small animals is greater. On the one hand, pets have no way to tell the owner or doctor where they are uncomfortable. On the other hand, the coordination of pets is lower than people. Even simple teeth and B -ultrasounds need more cooperation to complete the medical staff. These are potential medical costs. At the same time, pet hospitals are basically private hospitals, and all costs must be borne by the hospital. In addition, the number of diagnosis is much lower than the hospital where people go, so the charging price will be higher.

"Since my dog ​​was sick, I started to recommend pet insurance to all guests from the store." Xiao Yang was a pet shop owner. She runs a pet shop in the long -term rental apartment community. Young people of pets, "My dog ​​spent more than 1,500 illnesses last time, and then went to the insurance to report 800." Xiao Yang said that it was a pet insurance he purchased.

Xiao Yang bought Alipay's "pet insurance". The reporter found that the insurance can accept two types of pets: cats and dogs. The corresponding medical reimbursement quota is 5,000 yuan, 15,000 yuan, and 30,000 yuan, and a single payment is up to 2500 yuan. The guarantee scope covers all diseases and accidental medical responsibilities except genetic diseases.

"Many of my guests also bought insurance for Mao children under my recommendation." Xiao Yang said that it is impossible to expect that Mao's children not to get sick. Buying a pet insurance in advance is to make pets for "spend less money" to "spend less money". Essence

Compared with Xiao Yang's strong recommendation, Ms. Wang, who had purchased Zhongan Pet Insurance, was disappointed with pet insurance. She said that her dog had a tooth extraction surgery due to oral problems. The insurance clause clearly stated that the insurance clauses were clearly stated that the insurance scope included oral diseases. The surgery caused by the right disease cannot be compensated. "The hospital also proves that my dog ​​must be surgery because of oral diseases. The insurance company's propaganda said that it can be guaranteed, and it will not work afterwards. I don’t know what their judgment standards are. Is this an advertising deception? "

Promotion, no seat, pet insurance development road is long and long

It is understood that some insurance companies and Internet platforms have smelled business opportunities, such as Ping An Property Insurance, Earth Property & Casualty Insurance, Guoshou Property & Casualty Insurance, Zhongan Insurance, Taikang Online and other insurance companies have entered the pet insurance market. But despite this, the penetration rate of pet insurance in China is still very low. Data show that compared with the 40%of pet insurance penetration rates in some developed countries such as Sweden, the current number of pets in my country is larger, but the penetration rate is even less than 1%.

Why does pet insurance "applaud"? Professor Wang Guojun of the School of Insurance of the University of Foreign Economics and Trade said that although pet insurance in my country is developing rapidly, it is still in the initial stage of development, and the products and services of insurance companies are far from meeting the needs of the market. The "cost -effectiveness" of insurance products is not high.

"The higher rate has greatly suppressed the development of the pet insurance market." Wang Guojun introduced that the decision of pet insurance rates is mainly based on the insurance liability and depression listed in the insurance contract. If it is a pet disease, the most important factor is the probability of pets that pets protect the disease, and the average medical expenses spent after the preserved disease; if the responsibility for death is preserved, the main factor is the age of pets, different ages for different ages The mortality rate is different. "In the current pet insurance market, there is no uniform standard for the compensation rate and payment standards. It depends entirely on the terms of the insurance contract. Most of them are more expensive, and the cost performance needs to be increased."

At the same time, Wang Guojun pointed out that the contradiction between insurance companies and pet hospitals is also one of the predicament of pet insurance development.

The "Analysis Report on the Development of Internet Property Insurance in 2021" released by the China Insurance Industry Association on May 13, 2022 pointed out that due to the lack of standardization of pet hospital treatment fees, there are problems such as asymmetry such as insurance companies, pet hospitals, and pet service agencies, insurance fraud High risks.

"The relationship between insurance companies and pet hospitals is often a pair of contradictions. Insurance hopes to spend less and pay less. The idea of ​​pet hospitals is generally the opposite." Wang Guojun said that pets have a thousand yuan of illness, but pet insurance reimbursement is reimbursed. The quota is limited. This is because there are relatively few people buying pet insurance. The operation of insurance companies is limited by the Large Law. In order to prevent moral risks and reverse choices, in order to cover the cost, the rate is generally relatively high. limits. Therefore, the characteristics of limited insurance quota and higher rates are reflected.

The unevenness of pet hospitals makes it difficult for consumers to seek medical treatment for pets with pet insurance. It is difficult to linked the insurance hospital designated by pet insurance. The lack of protection, the policy restrictions are too strict; the insurance company's claims team lacks professional knowledge in the field of veterinarian, and cannot make accurate judgments on the specific expenses and medical schemes of pet treatment ... Standing on the wind, the path of pet insurance development is bright It also faces many problems and challenges.

What do you want to guarantee through pet insurance?After raising this question in a pet group, the reporter received a variety of answers from the "shoveling officers". From common diseases to vaccine and physical examinations, although everyone's needs are different, they are full of concern to the children of Mao children.Care.It is a common expectation of all pet insurance mechanisms to improve pet insurance mechanisms and "reduce" the pets.Unlocking the blue ocean market, encouraging pet insurance innovation and motivating compliance operations. The insurance new star of pet insurance still requires the common improvement of regulatory agencies, insurance companies and markets.

(Original title: Pet insurance, the blue ocean to be unlocked)

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