"Catering Consumption Report in Guangdong, Hong Kong and Macao Greater Bay Area": Shenzhen online catering local consumption accounted for more than 90 %

China Youth Daily client Shenzhen News (China Youth Daily · Zhongqing.com reporter Liu Fang) On August 9th, 2022 Volkswagen Review Must Eat List Awards Ceremony and Greater Bay Area Food Night was held in Shenzhen. On the day of the event, Meituan released the "Catering Consumption Report in the Guangdong -Hong Kong -Macao Greater Bay Area" (hereinafter referred to as the report). The data showed that the online order in the Greater Bay Area has grown strongly year -on -year, and the local consumption of Shenzhen catering accounts for 92%.

The steaming catering consumer market reflects Shenzhen's consumer vitality and consumer toughness. According to Meituan data, in the first half of 2022, the number of restaurants on the Catering Line of the Guangdong -Hong Kong -Macao Greater Bay Area (9 cities in the Mainland) increased by 8%, and the number of orders on the catering line increased by 14%year -on -year. Among them, the strong local consumption potential of the Greater Bay Area Accelerating release has driven a new cycle of regional economy. Local consumption of online catering in the Greater Bay Area accounted for more than 89%, and the proportion of local consumption in Shenzhen was as high as 92%.

The report shows that young groups aged 25-30 are the main forces of Shenzhen catering consumption, accounting for 31.4%, which is higher than the Guangdong-Hong Kong-Macao Greater Bay Area and the national catering market.

The number of integrated vegetable restaurants in Shenzhen ranks first in the Guangdong -Hong Kong -Macao Greater Bay Area. Coconut chicken everywhere in Shenzhen is a typical representative of local fusion dishes. According to the data of the public, as of the end of July, there were more than 1,300 coconut chicken restaurants in Shenzhen, ranking first in the country.

The diversified international cuisine accelerated in Shenzhen, which enriched the local catering industry. The Meituan report shows that in the past three years, the number of catering stores such as Latin American grilled meat, Southeast Asian food, Thai snacks, Greek cuisine, Italian cuisine, Mexican cuisine, etc., ranging from about 2 to 20 times, becoming the growth rate of the local catering market, which is the growth rate of the local catering market. The fastest category.

Strong consumption vitality at night is a major feature of the catering market in the Shenzhen and Greater Bay Area. The report shows that in 2022, the number of night catering lines in the Guangdong -Hong Kong -Macao Greater Bay Area accounted for more than 40%, which is higher than the national market. The night economy drives new consumption. Meituan data shows that among the number of late -night catering orders from 9 pm to 3 am, Guangzhou and Shenzhen have won the first and second in the country.

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