Dialogue Liu Yonggang: New financing brings new impetus, how will the surging future butterfly change

Source: Surging News

Surging news has entered a new journey. On August 8th, the surging news of the 8th birthday announced that it officially completed the B -round financing: Shanghai Cultural Industry Development Investment Fund (referred to as "above") exclusive strategic investment of 400 million yuan, the main body of surging news operations- Shanghai Dongfang Newspaper Co., Ltd. increased capital. After the capital increase is completed, the above will become the second largest shareholder of surging news. When the media integration and transformation and development entered the deep -water area, facing many challenges, the coming of the surging news of financing was very meaningful. "Completing the round B financing and obtaining funding support can allow us to further accelerate the business layout. More importantly, the entry of market -oriented operations above is further deepened by the surging news, and it is of great significance." Recently, Liu Yonggang, president and editor -in -chief of the surging news, introduced in an exclusive interview with reporters that the comprehensive effect brought by financing "is a deeper, longer, more self -driven motivation than funds."

Liu Yonggang, president and editor -in -chief of Surging News

"The successful financing of the news is also a major positive incentive for the media industry." Liu Yonggang said that it is expected that the successful financing can help surging to further expand the business model and continue to open the ceiling with realizing value. The surging news will always be based on creating a new mainstream Internet media with global influence as the basis, and constantly excels the best of the full -chain content ecological service provider, and a better digital life enable person. As a pioneer of media integration and transformation, Surging News was officially launched on July 22, 2014. Over the past 8 years, surging news has continued to iterate, and has always been the leader of the integration of domestic media integration. In various indicators such as communication, influence and other indicators, it has ranked leading in domestic mainstream media. Why did Surging News conduct B round of financing at this time? After the financing is successful, where will the surging news go and how will the butterfly change in the future? The development of media integration has entered a wall -breaking period, where is the new kinetic energy? Look at Liu Yonggang's answer.

Surging News iteration road

Reporter: From the new mainstream media of the Internet to the full -chain content ecological service provider, why has the surging trend of the media that has been active in the media for the media over the years?

Liu Yonggang: The surging birth and development has time, place, and people. Eight years ago, according to the central government's spirit of promoting the integration of traditional media and emerging media, under the care and promotion of the Propaganda Department of the Shanghai Municipal Party Committee, Municipal Government, and Municipal Party Committee, under the careful preparation of Shanghai Newspaper Group The overall transformation has launched surging news, becoming one of the iconic events for traditional Chinese media to enter the mobile Internet, and it has also become one of the iconic events for the integration of Chinese media. Over the past 8 years, with the support and encouragement of all parties, we have always adhered to positive innovation, adhered to mainstream values, and at the same time tightly used the latest communication technologies, means and methods to make serious news and political news. The expression of the text becomes colorful, making the one -way transmission instill into a conscious interaction. We have never forgotten the original intention of the media and strive to make the media look like it. We have always followed the latest technology, but we have always been careful not to be wrapped in technology and not caught in formalism. We also emphasize "harder villages and fight for battles". For example, during this year's "Greater Shanghai Defense War", we extended service boundaries, launched the "war -eliminating service" matrix, and set up war services, help enterprise services, employment employment, employment, employment, and employment. Serving the three major platforms, took out the drilling power of "nails", and solved the problem of "urgency and sorrow" for the citizens. Although the surging seems to have been on the cusp, we have always had a strong sense of crisis, and there have been anxiety about unpredictable and uncertainty. We don't know how technology will evolve, we don't know how the user's preferences will change, and it is not sure what aggregation reaction will be produced in three aspects of policy, technology, and user preference. The way of our response is to be innovative, rely on and change. For this reason, in the past eight years, we have expanded from new media to the entire media, from platform to ecologicalization, from endogenous expansion to exogenous matrix type, further establishing the status of new mainstream media on the Internet, and further transformation into the content ecological ecology of the full -chain chain Service provider. We also introduced strategic investors twice in December 2016 and August 2022, respectively. While obtaining funding support, we also used external resources to promote surging internal reforms. Internally, we have also been "tossing", from strategy, content, realization to management, and have been seeking adaptability to cope.

In the round B financing, the introduction of Wendou

Reporter: As you said, in the past 8 years, surging news has continued to iterate, becoming one of the benchmarks for the integration and development of Chinese media. For what considerations, Surging News starts the B round of financing? How to determine the introduction of the above investment as an investor?

Liu Yonggang: In September 2020, the Chinese Office and the State Council issued the "Opinions on Accelerating the Deep Integration of Media", proposed to play the role of market mechanisms, enhance the market competition awareness and capabilities of mainstream media, explore the establishment of "news+government service business business "The operation model, innovative media investment and financing policies, and enhanced self -hematopoietic functions. This has further strengthened our confidence. We are more convinced that we should be capable, and we also look forward to promoting the reform of the system and mechanism through a market -oriented mechanism through a market -oriented mechanism, through a new round of financing, and further stimulating the vitality of innovation and development. It took more than a year before and after the surging round of financing. It should be said that in the current environment, it is not easy to successfully complete this round of financing, but this may also prove the characteristics and value of surging. Over the years, almost in July each year, there will be new products or large iterations, but we also feel more and more feel the arrival of bottlenecks. The surging must break through ourselves and break through the existing model. We must put ourselves in more In the broad background, we must also change yourself more brave and profound. The more the media integrates the transformation, the more new driving force is needed. Therefore, we are looking forward to promoting the combination of surging news and market closer to the introduction of new strategic investors, tightering new technologies, more compliance with the new trend, and forming a joint force to promote the surging news beyond self -continuation before continuing to continue self. Row. The reason for choosing the text is first because of the in -depth concept of concept. The above team's investment team understands the surging, fully recognizes the unique value and influence of Peng Mei News, and is also confident in the surging future development. In addition, the above investment is an industrial guidance fund approved by the Shanghai Municipal Government, and it is a market -oriented fund. They have the mission and understanding of cultural media, the surging strategy and resource collaboration, and their requirements and their requirements and the surging requirements and the surging requirements and the surging requirements and the surging requirements. Stress, we all think that it is precious to the surging development. Behind the release of the new project and the new strategy: Surging has been trying to develop

Reporter: In addition to announced the completion of the B round of financing, the surging news also released a new round of development strategy. Five new sectors involved in content, technology, and operation were fully launched. Surging News also launched the "Chinese Urban Cultural Brand Plan" and "New" Administrative affairs and business service items such as consumer brand partners plan ". What does the comprehensive launch of the new sector mean for surging news?

Liu Yonggang: The "Intelligent Media Open Platform" is a new smart media brand created by surging news. Relying on the technical strength and transformation experience of surging news, it provides the media and content industries with content production, review, distribution, commercialization of full links and ecology. One -stop solution for construction. The "Surging Minda" Chinese and English website platform will be based on the website to radiate the operating matrix of major social platform accounts, mobilize a wide range of professional social forces to participate in the verification report, and create a real, colorful China in the verification report Essence The "Digital Content Ecological Laboratory" led by Surging News is designed to create a digital content security and governance research and service institution that integrates production and research, and carry out the research of content ecological evolution mechanisms and its regulatory countermeasures. Provide theoretical research support, decision reference and technical support with governance. At the same time, our Chinese urban cultural brand plan will focus on urban IP, redefine the value of urban cultural brands, explore new paths for urban cultural brands, encourage urban cultural products to produce and invest, and serve the new circle of urban cultural consumption. The new consumer brand partners plan will empower growth brands, accompanied by the growth of new consumer brands, and promote the tough growth of Chinese manufacturing under multiple challenges. For surging, "not to die", because we do not have any reason and capital lying flat. These new sectors and projects are that we always adhere to ourselves, and at the same time we keep looking for vitality and seeking breakthrough efforts and attempts. We have always hoped that the media should adhere to the media, while the media must surpass the media.

Complete the round B financing, where will the surging news go

Reporter: Back to round B financing. With the entry of market -oriented investors in Series B, what is the significance of the future development of surging news?

Liu Yonggang: Web3.0, NFT, and Yuan Universe are deeply affecting the development process of the global media ecology. There are many things I want to do. At this point, we must accelerate the comprehensive layout of tracks such as production instruments, copyright materials, content risk control, aggregation and distribution through capitalization and marketization methods, and further strengthen existing advantages. It is also necessary to continue to innovate and change, expand more development space, and practice more long -term exploration. Completing the round B financing, on the one hand, to obtain funding support, allowing surging news to accelerate the layout, accelerate planning, and accelerate scale. More importantly, the requirements of market -oriented operations brought about by the above and the pressure on future development will definitely further promote the surging news to further deepen reforms and move forward again. In fact, the surging news has established an enterprise and market -oriented operating path since its launch. After the entry of strategic investors in Series A in December 2016, it has substantially promoted the surging operating change. Enterprise governance structure. But we also feel that although the structure is gradually established, the core of corporate culture and operating mechanism has not achieved fundamental changes. As the media integration transformation enters the depth stage, the reform has also entered the deep water area. It is necessary to face the face to face more. Deep -level concepts, culture, inertia and interests. Therefore, we are also looking forward to the entry of more market -oriented investors in Series B, which can bring us a new driving force. We believe that this driving force is more effective than funds. Change motivation. For the long -term development of surging news, there must be this vigorous internal motivation. Reporter: The surging news has completed a round B round of financing. What is the significance of the integration and transformation and development of the media industry?

Liu Yonggang: By the present, the media integration transformation has faced many new challenges. If it is said that from 2014 to 2016, many media are hesitating whether to transform from traditional media to new media in the mobile Internet era. Now everyone's distress is: reform enters the deep water area, how to launch "the hardest bones". After so many years of development, the physical and technical first -step integration and transformation, I think it has basically been completed. But this is just a shallow transformation. It only completes the transformation of the medium. To a certain extent, the traditional media keeps with the pace of the times and improves a certain influence and communication. However, when the media integration is not completed, when we have sighed that the media and users were in different rooms before, the situation facing today is that although the media and users are in the same room, most users are users, but most users are users. Either put on the headset or chat in private. The integration and transformation of mainstream media still needs to continue to solve old problems and face new problems. In addition, it is different from the previous night newspaper Metropolis Daily to solve the circulation, influence and revenue. The current mainstream new media still has not formed a stable and effective business model, and it still cannot form a benign sustainable development of itself. Therefore, the successful financing of surging news is an incident of positive incentives for the entire industry. This reflects the firm determination of the top -level design to the media integration and transformation, and also represents the confidence of the capital and market level of the media integration and transformation. We also expect that successful financing can help surging to further broaden the business model, continuously open the ceiling with real monetary value, and travel for the entire industry.

Reporter: Looking forward to the future, after completing the round B financing, what new development plans are there in surging news? What kind of path will surging news in the future and what kind of goals are going to?

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