Shared bicycles have increased!The maximum increase of 50%!At the beginning of the price, there is a "sign"

Meituan's "Little Yellow Car" will adjust the discount price of cycling cards, saying that "due to the increase in hardware and operation and maintenance costs", from 23:00 on August 10, 7 days, 30 days, and 90 days cards without discounts. The prices are adjusted from the existing 10 yuan, 25 yuan, and 60 yuan, and adjusted to 15 yuan, 35 yuan, and 90 yuan, with a maximum increase of 30 yuan. The reporter was confirmed from the Meituan bicycle office.

This year, Harbin and Meituan announced the price adjustment of the cycling card. The discount price of the Harbin cycling card was 15 yuan, 35 yuan, and 90 yuan, respectively. The step price from the beginning of the year has increased from 1.5 yuan per hour to half an hour. After the price of the Meituan bicycle cyclical card is adjusted, the price is consistent with the price of the Harbin bicycle cycling card. In contrast, the price of the cyclical card of the green orange bicycle has not yet been adjusted.

The price of shared bicycles has been rising.从最初价格为0.5元/半小时，后随着多个品牌加入、以及各类新车型推出，骑行价格调为“起步价15分钟/1元、骑行超过15分钟收取时长费，每15 "Minute/0.5 yuan"; more developed to now is 1.5 yuan/30 minutes, that is, a 1 -hour fee of 3 yuan for cycling, which will even exceed the buses. In addition, shared bicycle pricing will be different in accordance with the charging rules of some cities' working days and doubles/holidays, and the prices of different cities/regions and different models will be different. So, does consumers buy it?

The reporter asked some riders at the Yuantong Metro Station and found that many office workers who relying on shared bicycles purchased annual cards. The current price increase has little effect on these users. Because they had purchased the bicycle annual card before the price increase. But at Muzi Temple, many foreign tourists still feel that the price is a bit high. "Our city hasn't shared bicycles, and has been riding a bike in Nanjing in the past few days. The starting price of a taxi for a few cars is almost catching up with a taxi." Miss Liu from Sichuan told reporters, "Sometimes I swept a bicycle. Good ride, you have to change another, and spend another more. "

Why does the bicycle -sharing price increase? On January 8 this year, a reporter from the Yangtze Evening News went to Shanghai, Jiangsu and other bicycle -related manufacturers to investigate that due to the rise in raw materials, many companies began a round of "stocking". There is always a day of sale for stocks. The price increase of bicycles, electric vehicles, balance cars, and smart robots has become a final game at the beginning of this year. Changzhou Wujin is a gathering place for small and medium -sized manufacturers of domestic motor. Taking the motor as an example, the price of the motor increased by 15%in 2021, and it is expected that the increase will reach 30%this year and next year. Not only bicycles, the market price of the electric vehicle industry in 2021 has risen by 30%, and this year continues to rise.

As far as the shared bicycle itself is concerned, profitability is not easy. The prospectus that Haruka bicycles launched in US stocks in 2021 showed that since 2018, Harbin bicycles have been in a state of loss, with a maximum annual loss of more than 2 billion yuan; Cumulative losses in 2020 were close to 5 billion yuan.

According to industry analysts, although the price increase is indeed very large, from the degree of dependence of bicycles, the price increase will not lose a lot of users. For example, there are no other public transportation coverage in too many places in Nanjing. Because the final expenditure of shared bicycles is relatively reasonable compared to other traffic expenditures, and there are no better short -distance travel alternatives on the market. But in the long run, the real barriers of this industry are still refined operations.

Yangtze Evening News reporter Xu Yuanyuan

Edit: Qin Xiaoyi

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