Meeting Xinghua | N reasons for the "Xinghua Village Wine Expo"

On August 19, the "2022 China Xinghua Village International Wine Industry Expo" will be grandly opened in Fenyang, Shanxi. The Xinghua Village Wine Expo, which is upgraded this year, will accompany the wine industry in the "Revival of the Fragrance", which will bring us a highlight of the industry! So what are the specific changes?

The most beautiful Luliang upgrade

At the press conference of the Xinghua Village Wine Expo on July 27, Song Shuyu, the chairman of the China Wine Industry Association, announced that so far, the former "Shanxi (Fenyang · Xinghua Village) World Wine Culture Expo" will be successfully held so far The upgrade of the file is upgraded to the "China Xinghua Village International Wine Industry Expo", and further stated that the upgrade upgrade of the Xinghua Village Wine Expo fully demonstrates the advantages and unique charm of the production area, and will further enhance Lu Liang as the "Top Ten Great Workers in the World The international influence of the district. The China Wine Industry Association will also continue to work hard to condense industrial consensus, promote industrial progress, lead the development of the wine industry, inherit liquor culture, and continue to promote the rejuvenation of clear wine.

Stormy, years like songs. The first five wine culture expo is a comprehensive expo with a cultural, technological, collection and other elements such as the Chinese Wine Industry Association and the Luliang Municipal People's Government. One of the important international exhibitions for themes.

In September 2017, the first Shanxi (Fenyang · Xinghua Village) World Wine Culture Expo was held in Fenyang, Shanxi. The prosperous wine, the gathering of famous wine, also brought the world's six major distilled wines to start a "century dialogue".

In September 2018, at the Second World Wine Culture Expo, Chinese famous wines once again gathered in Fenyang · Xinghua Village, China. ,head to the World.

In September 2019, the 3rd Shanxi (Fenyang · Xinghua Village) World Wine Culture Expo opened. There are more than 650 wine manufacturers, dealers, retailers representatives, and wine culture experts from the world gathered in Xinghua Village, Fenyang, Shanxi to set up albums, enjoying Chinese liquor culture, and talk about a new situation in the world wine industry.

In September 2020, during the 4th Shanxi (Fenyang · Xinghua Village) World Wine Culture Expo, poetry culture and tourism related to wine became hot topics. Make suggestions.

In May 2021, the 12th Central Expo (Luliang Association) China · Xinghua Village Baijiu Industry Expo opened at the Fenyang International Convention and Exhibition Center. The night of Fenjiu, industrial dialogue, liquor selection, liquor Silk Road, Laochangjin Commercial Conference, wine travel interaction, investment promotion and other series of activities have made Lu Liang's beauty and Fenjiu's incense again become a hot spot for the industry.

On July 6 this year, the Luliang City Government and the China Wine Industry Association held a strategic cooperation signing ceremony of the China Xinghua Village International Wine Industry Expo. At the signing ceremony, Chairman Song Shuyu stated that in 2022, the China Xinghua Village International Wine Industry Expo aims to push the beautiful national brand of Fenjiu Xinghua Village to the world, which is positive for Luliang City, Fenyang's economic and social development and high -quality development of Fenjiu City. Promotional role.

Remote refers to apricot flowers activities

In 2022, the China Xinghua Village International Wine Industry Expo is about to be held. What changes will it bring?

Just as Liu Zhenguo, Deputy Secretary -General of the China Wine Industry Association, interprets the vision of the "Five '5' and Five '1'" target vision of the Xinghua Village Wine Expo at the press conference, that is, by 2025, the production of liquor output is 500,000 liters , Baijiu and related industries exceeded 50 billion yuan, creating a 5A -level wine cultural scenic spot, experience and tourist tourists reached 5 million, and cultivated 5 well -known trademarks in China. Looking forward to 2035 1 core white wine core production area and 1 world wine culture tourist destination, creating a world -class fragrance -type spirits brand, and creating the first village of the world wine -Xinghua Village.

At that time, the "Xinghua Village Wine Expo" will combine the local characteristics of Lu Liang and Fenyang to build a rich value -rich feature, including: "Lingyuan is purely drunk and drunk," -China's fragrant liquor market and consumption trend Forum, "Interpret the geographical password of a good bottle of wine" -China Wine Production Area Value Forum, 2022 China Wine Industry Living Culture Summit Forum, the second "Luliang Cup" clear white wine "Qing Bottle Award" and China Qingxiang The selection of "Ten Little Golden Flower Enterprises" in the core product of the type liquor (Luliang), the "first national -level dew wine evaluation committee" training selection, and the shadow dew wine group standard seminar and other theme activities. Building a new industrial ecology with wine from all over the world, developing the concepts of beauty and co -monitor, and using the concept of beauty and beauty to jointly promote the high -quality development of the wine industry.

Qingxiang Fuxing keel has become

Today, the vertical and horizontal Chinese liquor industry has shown large -scale and regionalization, which is the breakout and optimization between the production areas. Looking at the world, if any wine category wants to dual -core drivers and the international domestic market, it further enhances its brand power, competitiveness and influence worldwide.

Lu Liang is also seizing the new round of liquor industry development opportunities in the country, focusing on creating the country's largest fragrance -type liquor production base, and adhering to the overall direction of wine -based, travel -based, wine and travel integration, and diversified development.Construction of core liquor core production areas.In recent years, the influence, scale, and market proportion of Luliang production areas have ushered in a new round of prosperity. In addition to building the country's largest fragrance -type liquor industry core area, Lu Liang also needs to create a "fragrant white wine.Production base and wine culture tourist destination ".The development pattern of liquor industry gathering group has become another large pillar industry in Luliang City.It is also in this context that the holding of Xinghua Village Wine Expo will undoubtedly bring more room for development to Luliang.The joint construction of the China Wine Industry Association and the Luliang production area will definitely promote the broad -rise of the liquor industry to the magnificent internationalization journey.

Mind is not as good as action.From August 19-21, the "2022 China Xinghua Village International Wine Industry Expo" let us gather together with Xinghua together and join the event together!

Source 协 China Wine Industry Association

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Editor -in -law Zhang Junjun

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