Cover comment ｜ Pay attention to sky -high moon cakes in advance, and achieve orderly guidance in "expected management"

Jiang Yan

The National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the General Administration of Market Supervision have recently jointly issued documents to stop the phenomenon of "sky -high" moon cakes, and will implement key supervision of boxes with a unit price of more than 500 yuan. The operator shall preserve the transaction information of the unit price of more than 500 yuan for moon cakes for 2 years to prepare for verification. If necessary, a cost investigation will be carried out on the operator. (Beijing Youth Daily)

The action of governing "sky -high moon cakes" is older than previous years this year. Soon after the Dragon Boat Festival, many netizens said, "The dumplings at home have not finished eating yet, why suddenly talk about moon cakes." In fact, the functional departments are planning to plan in advance for "moon cakes" and move forward.

As we all know, the production and sales of moon cakes are a long industrial chain, and there is a time difference between upstream and downstream. Although the terminal sales of moon cakes in the Mid -Autumn Festival in August of the lunar calendar, the bidding, orders for the procurement, and the output and preparation of upstream manufacturers are much earlier. Grasp the recent time window printing and issuing the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry", which is conducive to the overall planning and coordinated arrangements for the entire industry chain.

At this point, the response of the relevant departments also made it clear, saying that the move was designed to "highlight the expected management." The "Announcement" combined with many years of market conditions, research proposed a key supervision of boxes with a unit price of more than 500 yuan or more, and set out a clear regulatory red line, clarified the behavior of the production and sales enterprises of moon cakes, and released clear expectations to the operator. It is conducive to guiding the operator to properly pricing, operating in accordance with laws and regulations, and consciously maintaining market order ... If you have words first, all parties may be able to "retreat". Treatment of chaos is not chaotic, which is precisely the essence of "expected management".

It is worth noting that even the "Announcement", which intends to curb the "sky -high moon cake", still adheres to the market -oriented formation mechanism of moon cake prices to the greatest extent. It did not directly "limit the price", nor did it set up a "high -priced moon cake" access barrier, but it was clear that "the unit price exceeded 500 yuan boxes of moon cakes will be supervised." The means of supervision includes "retaining information retaining", "if necessary," and "maybe to carry out cost surveys" -This uncertainty about consequences will guide enterprises from the front end The production of sky -high moon cakes.

At the moment when the sky -high moon cakes have not been listed on a large scale, it has promoted the rational discharge of the production side by expected management. This minimizes the result of the waste of waste and water overwhelming. In the long run, it helps to maximize public interest at the lowest governance cost.

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