"Mai Big" to the world stage!What is the meaning of Suzhou for the "first store economy"?

In summer, the heat waves are rolling!

The sales popularity of Suzhou's "first store" has also risen straight. World -class Internet celebrity coffee%ΔrΔbicΔ, Jiangsu's first Huawei Smart Living Museum, Decathlon Sports Park flagship store ... The queue boom in front of these "first stores" is the hot and new format of Suzhou's "first store economy" and the new business format. miniature.

The "first store economy" is undoubtedly a hot word at the moment, and it is also a hot spot for young consumers. It is also an important starting point and cutting port with global influence and attractive "international consumer center cities".

Suzhou has steadily grasped the economic opportunities of the first store, creating a new pattern of consumption, and comprehensively improving new momentum for urban energy levels! On the morning of August 9th, the 2022 Suzhou First Store Economic Development Conference and the Import Trade Promotion Conference were officially held at the Shishan International Conference Center. The new batch of high -quality brand first stores "settled" in Suzhou. The diversified and diversified new scenes and new experiences and new experiences will be "unlocked" one by one.

Passion with "First Store Economy" ✦

"C position" burst into new vitality

What is the "first store economy"? How to give birth to a new outlet for consumption? Ming Yaohua, director of the E -Commerce Department of the Suzhou Municipal Bureau of Commerce, believes that the first store economy enables the brand value and regional resources to achieve the best coupling, which will have a positive impact on regional economic development. "The" first store economy "will promote the upgrading of urban consumption, promote business model innovation, and lead the trend of diversified consumption. It has injected strong momentum into Suzhou, which is in the forefront of the country's prosperity in the consumer market."

Simply put, driving consumption, the first store is a "catalyst"! As early as 2007, Suzhou Meiluo Department Store (Guanqian Street Store) introduced the first specialty store in the province of well -known international brand Gucci (Gucci), which caused a sensation in the city for a while. Where is the brand's first store and wherever it becomes the forefront of fashion? The strong cluster effect also attracted the arrival of Hermes, LV, Gucci and other well -known internationally renowned brands. At present, there are 72 first stores in Mero.

World -class Internet celebrity coffee%ΔrΔbic Δ

"The first in the country", "Jiangsu's first", "the first in Suzhou" ............ In the past few years, in the business districts of large and small, the "first shop first" was presented. The first store in Suzhou has also promoted people's consumption enthusiasm. In September 2021, the "Yueyue Spring Wind" in Xiangcheng District, Suzhou officially opened. On the first day, it "exploded" the circle of friends of Suzhou citizens. This is the "explosion force" brought by the "first shop"! World -class Internet celebrity coffee%ΔrΔbicΔ, Jiangsu's first Huawei Intelligent Living Museum, Starbucks Suzhou's first Zhenxuan × pet friendship, babycare Suzhou first store ... "The first store economy" is a surprise for Suzhou, it is a surprise While rapidly awakening business vitality, it has also further released citizens' consumption potential.

Suzhou's first store's economy has been frequent. Last year, Suzhou introduced a total of 158 first -store stores, forming explosive growth, an increase of 151%year -on -year. In the first half of this year, even under the influence of the epidemic, Suzhou still introduced 53 brand first stores, an increase of 15%year -on -year, which is valuable.

Decathlon Sports Park flagship store

Various brands of the first store are becoming a vane of Suzhou's beautiful life. The first store economy has gradually become one of the signs of urban commercial prosperity, reflecting the general trend of consumption upgrade.

In the collision with the "first store economy", as the "C position" of the economic development of Jiangsu, the Yangtze River Delta, and the country, Suzhou will take a big step in economic recovery and set a stubborn repair and new vitality!

Fully seize the high point of the global consumer market ✦

Draw the new era "Gusu Bustu"

To deeply plant the foundation of the first store's economy, it is inseparable from the long -established commercial genes, and policy support is also indispensable.

As the province's "cockpit stone" in the province, Suzhou has focused on, starting with a small place, consolidating the foundation of "stability", and accumulating the power of "entering". In October last year, Suzhou formulated and issued the "Several Measures on Supporting the Development of the first store of the brand", which will be well -known domestic and foreign brand enterprises, "Jiangnan Culture", "Suzhou Manufacturing" enterprises, local commercial carrier operators, and the first show first show activities. Including the scope of support rewards, focusing on creating the economic development ecosystem of the first store. Among them, the first store of well -known brands at home and abroad will give the rents and decoration subsidies of 10 million yuan; Suzhou old -fashioned brand enterprises will be newly built or transformed into the flagship first store, with a maximum amount of support for 2 million yuan; local manufacturing enterprises innovate business models and business formats, Open the first flagship store with leading independent legal persons, with a maximum of 4 million yuan in support.

Whether it is the subsidy of real gold and silver, or to build a platform in all aspects, to help the first store's landing, or to create the development environment of the first store, it reflects the courage and courage of Suzhou to create a new model and new format.

New brand brings new supply, new consumption opens new experience, new experience activates new business! At the Economic Development Conference of the Suzhou First Store, the Economic Promotion Alliance of the Suzhou First Store was officially established. Xie Yihan, president of the Suzhou Commercial Federation, introduced that after the establishment of the Alliance, it will carry out the first economic theoretical research and extensive practice. Grassing government, business districts, platforms, and brand resources gathered in the Suzhou market to lead the leading brand, promote the start of the new product and the first store to settle in , To promote the rapid development of Suzhou's first store, enhance the energy level of Suzhou consumer market, and promote Suzhou to create international consumer center cities. "Next, more exchanges will be held, the integration of multiple resources, promoting the landing of the brand's first store, and helping Suzhou brand consumption development." Xie Yihan said.

At the end of last year, the "Fourteenth Five -Year Plan" Development Plan of Suzhou Business and Trade Industry "clearly proposed the development of the first store economy and the starting economy. By the end of 2025, the city strived to introduce and cultivate 1,000 first stores at or above the city level.

Director Sun Jianjiang of the Suzhou Municipal Bureau of Commerce stated at the conference that Suzhou will further start the economic brand of Suzhou's first store through the conference, and more introduce innovative formats such as brand first stores and flagship stores. Suzhou is taking the most powerful measures to absorb the settlement of the world's well -known brand "first store" and fully seize the high point of the global consumer market system; in a more open attitude, increase the introduction of high -quality imported consumer goods, and form the label of the unique brand store in Suzhou; With better service, we will cultivate new kinetic energy for quality consumption, and draw a new "Gusu Bustu"!

The development situation of "hundred flowers" ✦

Painted the "Ten Tiger Struggle" pictures

"The water is deep, and the city is strong, and the city is Jiaxing." The reason why Suzhou can become the choice of many "first stores" is inseparable from strong purchasing power and potential consumption needs.

Consumption is the main engine of economic growth, and it is also a direct manifestation of the people's needs for a better life. The long history of Suzhou has been a place where celebrities have gathered in the world since ancient times, hiding rich and people. According to the relevant data of the Hurun Research Institute in 2020, the "rich entrepreneur's main place of residence", Suzhou ranks sixth in the country; the international ultra -high net worth families ranked tenth.

Data is a powerful evidence of Suzhou's consumption vitality: In 2021, the total amount of social consumption in Suzhou exceeded the 900 billion yuan mark for the first time, reaching 903.13 billion yuan, ranking seventh in the country and the first province. In 2021, the per capita disposable income of Suzhou was 68,191 yuan, ranking fifth in the country.

"For the brand, the first store has the function of testing the market, collecting consumer feedback and the full display function of the brand. Suzhou has rich customer base, commercial carrier, developed transportation and logistics system, which gives the brand's first store to fully display its own products , To reach the customer base, show the image and optimize the opportunity of the operation mode. "Zhou Changqing, the founder of China Business Data, said that the unique location advantage is also one of the reasons why Suzhou is favored by the" first store ". Suzhou is located in the southeast of Jiangsu Province and is adjacent to Shanghai's economic center Shanghai. Suzhou is an important consumer node city in the Yangtze River Delta's urban circle. It can well undertake consumption overflows from many cities in the long triangle and even Shanghai.

"On the whole, I don't think Suzhou does not have a super commercial district. Suzhou Center in Jinji Lake, Mero Shopping Mall in Gusu District, Hua Trade Center, Longhu Shishan Sky Street in High -tech Zone ... Each project has its own characteristics. Suzhou, with the development trend of hundreds of flowers, leads the new track of fashion consumption. "Zhou Changqing said.

As one of the most active and open degree of economic development in my country, any section of Suzhou is a first -class "superior student". The vibrant Suzhou land is showing a picture of "Ten Tigers".

At the event site, Huang Jifeng, chief analyst of China Business Data, said that the overall development level of Suzhou's business has a high level of development and distinctive features. , Suzhou Best Shopping Village, luxury commerce such as Renhengcang Street, Hua Trade Center, Hong Kong Land Central, and other luxury commerce, blocking commercial Huaihai Street ... can further strengthen the competitiveness of core business districts and landmark commercial projects , Attract more heavyweights to enter and give play to the demonstration effect of the first store.

Constructing the "new engine" of economic development

Open a new height of urban energy level

During the Qing Dynasty, a "Gusu's Burst Map" depicts the prosperity of the 18th century Oriental Metropolitan in the form of long volume and scattered perspective techniques. At that time, Gusu was clear at a glance as the national industrial and commercial center, fashion center, and cultural and artistic center.

Today, the ancient city of the ancient city of Marco Polo, which was called "Eastern Venice", was urgently seeking bloom again. As consumer demand is becoming more diversified and personalized, the "first store economy" characterized by novelty, scarcity, and self -traffic has become a "traffic password" to empower urban business. Suzhou is also focusing on creating the first shop cluster. A group of first shops, tide shops, and flagship stores gather, and drain each other, becoming an important growth point for new consumption.

Scenery of Suzhou Hua Trade Center Daily Bird's Episodes

As an upgraded version of the Beijing China Trade Center, Suzhou Hua Trade Center is selected. Following the signing of the Huali Liton Calton and Marriott Administrative Apartment Hotel, the opening node of the garden -style commercial district was also on the agenda after the signing of the contract with the signing of the Hua Trade Zizhi Garden and the International Apartment Demonstration Zone. The superposition of the "Paradise" Gusu's charm and the strength of China trade operations, the "ceiling" of the commercial center of the southern Jiangsu area is about to be displayed in the eyes of the world. Whether you work or live here, you will enjoy a more comfortable metropolis lifestyle.

"According to the feedback of business planning and known investment results, more than 30%of the Suzhou China Trade Center will be Suzhou, Jiangsu and even domestic first or even flagship concept stores." Li Zhanzhou, the person in charge of Hua Trade Brand, introduced the first store. It can create new consumption hotspots, and it can also aid to a certain extent for the upgrading of consumer structure and urban functional transformation. For urban landmarks such as Hua Trade Center, the "first store" that is continuously introduced can provide support for passenger flow and the continuous market heat, but also meet the needs of consumers' continuous improvement of fashion shopping and social scenarios, and then promote the entire business district. Continuously upgrade.

Not long ago, the internationally renowned watch brand Jiang Shiconton entered Suzhou for the first time and opened a counter in Mero Department Store; many "Suzhou First Stores" in Xiangcheng District, covering pets, sports, cars, theme flash and other fields. Leisure, sales, beauty medical care, shopping, fostering and other extremely pet home, bringing together nearly 1,000 categories, Nike Beacon 750 stores with more than 10,000 kinds of products, and Smart brand exhibition centers that operate Smart cars and Smartidea brand boutiques, etc.; Decathlon Suzhou project is settled in high -tech zones to build the first flagship store in Decathlon Sports Park ...

It is also worth looking forward to that in the second half of this year, Suzhou's new wave of stores settled in the "boom" is coming. Retail includes GaleeriesLaFayette (Lafayette Department Store), Valmont (Farman), Bogner (Pogner), and Bogner The North Face, urban markets, etc. In terms of catering, there are Guangzhou old -fashioned dots Dude, New York popular Burger shop Shakeshack, and Shanghai popular gourmet Niu NEW Shouxi burning.

As a two -way travel for brands and cities, the "new face" of the brand and traffic has become a "vane" and "barometer" consumption, while gradually becoming a new landmark of the city.

Recently, there is a buzzword- "You can always believe in Suzhou". Suzhou has always maintained the spirit of "break into", "fighting", and "dry" style, fully serving the market entity of the market, optimizing the business environment, and the "first store of the first store Economic ", build a" new engine "for economic development, and strive to open up a new height of urban energy level!

Author: Yangtze Evening News/Zi Niu Journalist Xue Mayi Zhang Tianyi

Edit: Zhao Tian

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