Selling 1.4 billion yuan in half a year!See how Ouhai Glasses E -commerce "play" digital new foreign trade

Recently, China (Erhai) Glasses Cross -border E -commerce Park won the qualifications of Tiktok Wenzhou service provider. In the future, the park's e -commerce company will carry this largest social media in the world to embrace huge amounts of traffic dividends, which is expected to usher in a new growth pole.

Cross -border e -commerce is an important starting point for stabilizing foreign trade. In recent years, driven by the new development pattern of dual -cycle, cross -border e -commerce has quickly become a new channel for connecting domestic and international markets and driving economic growth. In the first half of the year, China (Ouhai) Glasses Cross -border E -commerce Park sales reached 1.4 billion yuan, an increase of 54.37%year -on -year. The reporter walked into the e -commerce park recently to read how the Erhai Glasses e -commerce "played" digital new foreign trade.

Advantage overlay industrial cluster + cross -border e -commerce

China (Erhai) Glasses Cross -border E -commerce Park is the only Glass Professional Park in Wenzhou City. It is located in the Economic Park of Ouhai Headquarters with an area of ​​about 21,000 square meters. In February 2018, the park launched an investment promotion. There are currently 109 domestic international e -commerce platform online stores, including a number of multinational companies. This year, the park is included in the high -quality development project of the provincial cross -border e -commerce industry cluster.

"The park provides enterprises with various aspects of brand management concepts, high -quality industrial resources, training and e -commerce platforms, leading the glasses industry to brandy and internationalization." Lin Su Dan told reporters that the Ouhai glasses after the gathering have more right to speak in terms of supply chain and logistics.

In recent years, the industrial scale and grade of the Ouhai Glasses Production Base has been increasing, and it has become one of the typical representatives of Wenzhou manufacturing. It is understood that there are more than 500 glasses companies in the region and 60,000 employees. They have formed a complete industrial chain integrating R & D, design, production, and sales. "Base" and other titles. There are 1 well -known trademarks in the cluster, 24 provincial and municipal brand trademarks. Last year, 1 new provincial glasses brand, 8 municipal and district brands, glasses, became the "urban business card" and gold signboards of Ouhai Essence

At present, the park has concentrated from more than 200 glasses spot factories in Erhai, Danyang, Shenzhen, Xiamen, and Taizhou to provide product options for settlement companies, creating the country's largest spot supply chain in the country. Inventory costs. Last year, the spot supply chain drove the sales of e -commerce by 140 million yuan.

Internal and external strong "play" to digital new foreign trade

For many traditional foreign trade companies, playing cross -border e -commerce is by no means a day. Jimmy Orange Trading Wenzhou Co., Ltd. is one of the earliest trading companies to enter the park. Its glasses are exported to the United States, Europe, and Japan through e -commerce. In particular, the opportunities for online shopping explosions during the epidemic have grown rapidly.

"By rapid response to demand side, rapid iteration of the product side, air transportation and time race on the logistics side, we have seized the pain points of traditional foreign trade products to grow rapidly." Real -time feedback from e -commerce customers, such as adaptability, comfort, etc., adjust the materials and structures in a timely manner, produce in 1 week, transport in two weeks, and iterates products in about 1 month. "Unlike foundry, e -commerce can control the product fully, so as to" my product, I do the master ', and have the right to pricing. "He said, there are many market information in the glasses e -commerce park, which spread quickly, so that they can form for formation. It is different from the "fast response" model that is different from traditional foreign trade.

There are still many companies like "Jimmy Orange" growing rapidly in the e -commerce park. Behind it, in addition to the complete glasses industry chain of Erhai, there is also the support of comprehensive supporting services in the park.

"By integrating domestic and foreign logistics supply chains, the park optimizes the park and surrounding enterprises to centrally place orders, and get the logistics unit price with ultra -low discounts to reduce logistics costs for e -commerce companies in the park." Lin Su Dan, for example, domestic logistics, from the original nation's country The pass ticket is 8 yuan/single, and it is reduced to 2.2-3.2 yuan/single. Some enterprises entering the park can save nearly 6,000 yuan a day, save 170,000 yuan a month, and save 2.04 million yuan a year. Last year, park companies saved a total of more than 10 million yuan in domestic and foreign logistics costs. In addition, the park can also provide enterprises with customs clearance, settlement, tax refund, and Internet docking services.

Nowadays, the gathering effect of the park has begun to prominent, and more and more companies similar to "Jimmy Orange" have settled in Cross -border e -commerce park in Erhai Glasses. At the same time, the park is actively attracting industry leaders and key glasses companies to continuously guide the optical industry main body to gather agglomeration Essence

Seize opportunities to push social media blue oceans

Not long ago, in the cross -border e -commerce park exhibition area of ​​Erhai Glasses, two African students used TIKTOK software to show the global customers' glasses products to global customers, and lived more than 100,000 likes for 3 hours. Facing the rapid development of cross -border e -commerce, Wenzhou Love Technology Co., Ltd., a subsidiary of the park, applied for the qualifications of Tiktok Wenzhou service provider.

TIKTOK is the international version of Douyin. Since its launch, the download has been downloaded more than 3.5 billion times, becoming the most downloaded APP in the world, covering more than 150 countries and regions around the world, and the peak of the world's monthly active users exceeds 1.2 billion. This means that there are more than 1 billion people on the earth every day, and this entertainment short video application from China can be opened through mobile phones. How can a huge traffic dividend mean unlimited business opportunities?

"Enterprises settled in TIKTOK's model, like Douyin, through short video, live broadcast, advertising and other channels, Wenzhou currently has not yet settled in TIKTOK. It can be said that this is a traffic blue ocean. The new growth point of the border e -commerce enterprise truly realizes the global sales of a store. There is no e -commerce gene for manufacturing factories, and we will help them open up various links. "Xia Junxuan, CEO of Technology, introduced. Some aggressive companies act first. Wenzhou Dongtian Trading Co., Ltd., who focuses on traditional e -commerce, has begun to deploy TIKTOK as cross -border e -commerce. The landing on the ground is very helpful to us, introducing us a variety of details, and practical skills. "

In addition, the e -commerce park has also established a shared cross -border live broadcast room to recruit a number of high -quality foreign anchors, cultivate more than 50 people for the live sales of glasses, establish the park's Internet celebrity anchor library, through the "offline park+online platform" Cross -border live broadcast services to promote the glasses industry to seize the global retail market.

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