Zhongyang County cultivates the "Zhongyang Ear Farming" labor brand to promote employment of poverty alleviation

The newspaper news of the Zhongyang County Party Committee and the county government focuses on the development of the black fungus industry, cultivating the "Zhongyang ear farmer" labor brand, and promoting the county's poverty alleviation labor employment. They approved the establishment of Shanxi Xinyan Biotechnology Co., Ltd., focusing on the development of comprehensive development of the Black fungus industry development, and determined that the area is 7 natural villages in three villages, including Nuanquan Town, Heaven, Liujiaping, etc., covering an area of ​​more than 3,000 acres. 680 million yuan. The main plan is to build a fungus bags with an annual output of 100 million sticks, covering 1,000 greenhouses with an area of ​​600,000 square meters. The popular science experience hall forms a forest -recreational town integrating picking, sightseeing, and tourism.

In brand creation, one is to combine the industry and select the brand name. Since the start of the project in 2021, more than 2,300 acres of land have been transferred. As of May 20, 2022, the investment has been completed 420 million yuan, 719 black fungus planting greenhouses have been built to complete the supporting infrastructure. There were 37 ear farm management houses and one of the ear farmers picking a living area; the fungal stick production plant with an annual output of 100 million rods and the annual processing of 70 million abandoned fungus rod treatment plants were put into production; Nearly half of the construction tasks; academician workstations, new varieties research and development experiment centers, Xinyan research institutes, rough processing production lines, corporate culture publicity and exhibition halls, Internet celebrity live broadcast centers, office centers, park big data monitoring centers, etc. Complete the roads of the park 2 kilometers; the drainage dried canal of the fungal rod factory completes 1200 meters and the drainage dried canal of the waste fungus rod factory is completed for 300 meters. Zhongyang County Human Resources and Social Security Bureau carried out in -depth investigations and research, and proposed the cultivation of "Zhongyang Ear Farmers" labor brand in combination with the actual situation.

The second is strategic leadership and the advantages of Peihu brand. According to the requirements of the county party committee and county government, Shanxi Xinyan Biotechnology Co., Ltd. has highly shaped the "Zhongyang Ear Farmer" labor brand from the strategic development of industrial development. The business model of "leading enterprise+cooperative (large household)+farmer", in 2021, signed planting contracts with 7 cooperatives, 28 large households, and 18 low -income households in 2021. The entire park has grown a total of 12.7 million black fungus. Ear more than 1.6 million pounds. The development needs of the industry have spawned a large number of skill talents and the needs of flexible migrant workers. It is urgent to create a "Zhongyang Ear Farmer" labor brand team with "keeping integrity, understanding technology, good management, and willingness". The work is included in the important agenda and carried out the overall implementation.

The third is to improve training and strengthen the brand team. Shanxi Xinyan Biotechnology Co., Ltd. conscientiously implemented the spirit of the "Zhongyang County 2021 Black fungus Industry Development Implementation Plan" and "Zhongyang County 2022 Measures for the Development of High -quality Development of the Black fungus industry" issued by the county party committee and county government. Heilongjiang Province hired 5 professional and technical personnel in Black fungus to settle in the park to cooperate with Zhongyang County as a vocational training school to adopt the method of "theoretical learning+base practice". Skills training for labor development, with a total of more than 800 training. In 2022, it is planned to train 2,000 "Zhongyang Ear Farmers" to prioritize the labor force of poverty alleviation households who intend to engage in black fungus planting. Cultivate the "Zhongyang Ear Farming" labor brand professional expert and reserve team.

The fourth is to guide employment and release brand effects. In 2021, through the leadership of the "Zhongyang Ear Farmers" labor brand, 391 households were assigned low -income households to distribute black fungus, and households increased their income of 3,570 yuan; a total of 12.7 million black fungus was planted, and black fungus picking caused a large number of labor employment, and accumulated 380 380 Other people migrant workers, with a per capita income of about 21,000 yuan. In 2022, the park plans to plant 14.5 million black fungus. It is expected that more than 400 low -income groups will increase their income and absorb more than 430 flexible labor workers.

Fifth, expand publicity and promote brand upgrades. In order to increase the popularity of the "Zhongyang Ear Farmer" labor service brand, it is well -known and well known to everyone, and the general development of this work has been widely launched in various news media, WeChat groups, and Douyin. Especially the atmosphere of poverty alleviation labor. Actively participate in the review of municipal labor brands, and strive to meet the standards in the aspects of training and employment, so that the starting point of the "Zhongyang Ear Farming" labor brand has a high starting point, fast development, and good efficiency, and set a benchmark for training employment in Zhongyang County. Take the initiative to participate in various labor brand promotion and docking activities, at the same time dig deep into the cultural connotation of labor brand, and promote the growth and upgrading of the "Zhongyang Ear Farmer" labor service brand. (Zhao Bingchang)

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