Ningbo's new domestic products are fire!"Sinica Light Consumer Coupon" drives directly to sell nearly 4 million yuan directly

During the new domestic product IP exhibition, the people in Wanda Plaza in Puzhou were crowded. Reporter Cui Yin Photo

The three weeks just passed, focusing on Ningbo's "Light of Chinese Store" consumer coupons made by Ningbo, which continued to trigger the enthusiasm for consumption of Ningbo people -the amount of coupons exceeded 13,000, and it has sold more than 800,000 yuan. Nearly 4 million yuan!

Over 400 Ningbo new domestic products brand "Harmony", Fang Tai, Lege, Yongxin Optics, Boyang, Philiti, and other Ningbo head domestic products brands, as well as dozens of old Ningbo old -fashioned companies, some well -known domestic brand stores, etc. ", Make every effort to start the Ningbo new domestic brand.

8 rounds of continuous distribution, driving the direct sales of nearly 4 million yuan

According to the UnionPay background statistics, in the past 3 weeks (July 16-August 6), Ningbo's "Light Consumer Course of Domestic Products" issued a total of 8 rounds, with a number of coupons exceeding 13,000. 800,000 yuan, driving directly selling nearly 4 million yuan.

The reporter noticed that whether the speed of the coupon grabbing or driving the total sales of direct sales, the large -scale consumer coupon performance was the most eye -catching. Judging from the effect of leverage, the "over 1,000 yuan minus 200 yuan" face value consumer coupon drives a direct sales of 2.35 million yuan, and the "less than 500 yuan minus 150 yuan" face value consumer coupon will directly sell 660,000 yuan, "less than 300 yuan minus 90 yuan "Facal value consumer coupons drive directly to nearly 500,000 yuan. In contrast, the nuclear sales of small vouchers are more average.

Driven by the "Light Consumption Treasure Coupon", both Ningbo manufacturing or Ningbo old names have achieved very good sales performance. For example, Ningbo's old name Bao Ji Food, cumulative cumulative "575 Chinese Consumer Consumer Vouchers", 354 cumulative cumulative sales of Siming Pharmacy, and a total of 404 cumulative cakes of Jiangjialongmen thousands of cakes; A total of 65 cumulative sales, 49 children's seat brand Whilton, and Dixintong's cumulative sales of 49.

Ningbo new domestic products IP exhibition and Ningbo old name are all hot

As the first special event of Ningbo's first New Consumer Shopping Festival, during the event, offline activities such as the new domestic IP exhibition and the Ningbo old -fashioned market also carried out simultaneously with the "Treasure Consumption Voucher", and the atmosphere of buying and buying was hot.

At the new domestic product IP exhibition held from July 22nd to 24th, many Ningbo head brands came from a group.

On the booth of Ningbo's local kitchen appliance brand Fang Tai, a design -level professional -grade water purification equipment attracted many citizens to stop. According to reports, compared with the common water purifiers on the market, the biggest highlight of this professional -grade water purification equipment is its "selective filtering technology" with invention patents, that is, while high -efficiency filtering and eliminating harmful substances such as heavy metals, but also also It can retain minerals such as calcium and magnesium that beneficial to the human body.

In order to make consumers more intuitively feel the "water out of water" of this water purification equipment, Fang Tai's booth also has various trendy flavors of modulation drinks. of. The reporter tried a lime lemongrass drink at the scene. The water quality of the water was soft and the taste was sweet and fresh.

As a national manufacturing "single champion", Lege is a familiar smart home brand in Ningbo consumers. At the new domestic product IP exhibition, many consumers experienced Lege's star product -intelligent lifting table, and experienced the "standing station alternate" office method; there were also many young parents who took the children to experience the effects that can effectively prevent spine side bending Smart children's learning tables; electric raising beds, smart fitness equipment, etc. at the scene, which also caused many consumers to "grow grass".

It is also the "single champion" of the national manufacturing industry. Ningbo Yongxin Optical Co., Ltd. has deep influence in the global optical field. At the new domestic product IP exhibition, Yongxin Optics brought a micro -world -extending your "vision" experience activity, a variety of professional microscope and on -site teaching, allowing children to learn to observe animal and plant specimens.

"For us, through offline exhibitions, the Lede brand gets good exposure and opportunities for publicity and cooperation. During the IP exhibition, customers have continued to experience and interact at the scene. Cognition, there are hundreds of thousands of reading volumes on the entire network. At the same time, driven by the "Light Consumption Coupon of Domestic Products'", the sales of the two Legeo -line stores in Ningbo also increased significantly. "The relevant person in charge of Ningbo Lege said Essence

Merchant: In the past month, sales have increased by 25% year -on -year

During the "Light Consumer Consumer Council" event, mainstream business industries such as Wanda Plaza, Puzhou Impression City, Ningbo Vientiane Exchange, and Eastern Intime City also launched a new experience in the national tide consumption. Form the city's linkage.

"Just a month, driven by the" Light of Chinese Stocks' ", our passenger flow and sales have achieved double -digit growth! Among them, sales increased by 25%year -on -year, and the passenger flow increased by 15%year -on -year by 15%. . "Tian Xin, general manager of Puzhou Impression City, was embarrassed to hide his excitement.

It is understood that on July 22-24, which was continuously issued by the "Light Consumption Touncing of domestic goods", the popularity of Lien Commercial Halls such as Impression City, Ningbo Vientiane Exchange, Puzhou Wanda Plaza, and Eastern Intime is particularly hot.

Taking the Qianzhou Impression City as an example, from July 22-24, the sales of Shengzhou Impression City increased by 30%year-on-year, the passenger flow increased by 25%year-on-year, the new member increased by 100%year-on-year, the membership activity increased by 36%, and the consumption of membership consumption The proportion increased by 20%year -on -year ... Various data can be described as popular.

From July 22nd to 24th, Ningbo Vientiane Hui also ushered in the double peak of passenger sales since this year. Under the strong store celebration activities, the "Chinese Consumer Consumer Voucher" was superimposed. , Sales increased by nearly 90%year -on -year, and multiple brands set the first achievement in regional sales performance.

Municipal Commerce Bureau: "Ningbo New Consumer Brands"

At present, a new development pattern of developing a new development pattern of domestic large -cycle and the mutual promotion of domestic and international dual cycles is being formed. More and more "Ningbo Manufacturing" uses the advantages of origin to create a brand and expand domestic sales. A large number of Ningbo local new domestic products brands have risen rapidly!

During the first Ningbo New Consumer Shopping Festival, "Light of Chinese Stores · Chaoyong City", there are both colorful offline activities, including the launching ceremony of the first Ningbo New Consumer Shopping Festival, "Chaoshan · Ningbo Lailer Market", New Topse IP Exhibition ; Also distribute the "Light Consumer Coupon of Domestic Products" to enhance consumers' cognition and interaction with Ningbo's local consumer brands, and further enrich the consumer experience.

According to statistics, the "Light Consumer Council of Domestic Stocks" activity attracted more than 1 million people to participate, participating in more than 400 brands, and the cumulative sales of the event achieved a total sales of nearly 4 million yuan, a leve ratio of up to 1: 5. The event promoted the accelerated operation of Ningbo brand commodity and capital flow, and boosted the confidence of related companies.

"On the one hand, this event further enhanced the market awareness of 'Ningbo manufacturing' and the Ningbo brand; on the other hand, it is also helping enterprises to relieve the rescue, help Ningbo enterprises and Ningbo business expand sales, and increase their popularity." Municipal Commercial Bureau consumption promotion promotes the promotion of consumption Director Yin Qiuping said, "We will continue to explore the new ticket model of consumer coupons, and through the consumption side recovery, drive the supply side and the production chain to recover as soon as possible, to achieve the purpose of stabilizing chain and helping enterprises, especially prominently highlights, especially prominently highlight Supporting Ningbo famous enterprises, shops, famous brands and key business districts, high -quality characteristic districts, help Ningbo famous products and 'Ningbo manufacturing' to make a trap. "

Reporter Shi Xunchao

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