"Starlight" of brand strong farmers and rural areas

This summer, as hot as the weather, it belongs to Yanling Huang Peach.

Relying on the convenient logistics system, Yanling Huangtao travels all the way, from regional brands to national brands, from the domestic market to the international market.

The large industries from the countryside brighten the golden signboard of agriculture. In Zhuzhou, an agricultural brand activates a vivid case of an industry and rich people, and it is blossoming. At present, there are 179 "two products and one standard" certified agricultural products in the city, and a number of brands such as Chaling Black Tea, Youxian Xianggan, and Baiguan Louah are applauded and appointed.

Policy escort, agricultural brands are spent everywhere

On August 4, the workers were busy packing the production of sweet potato flour in the standardized production workshop of Xiaotan Zhongkang Agricultural Development Co., Ltd. Soon after, these green unprecedented high -quality agricultural products will go to the tables of people across the country through e -commerce channels.

Sweet potato flour is the company's main product, and it has only been sold in the local market. The change originated from a "Happy Express" called "Hunan and Ganhong" regional public brands.

In May 2020, the "Hunan and Ganhong" regional public brand creation activity was launched. The city strengthened cooperation with adjacent cities and counties, and actively promoted the promotion, authorization identification, display and sales of the "Hunan and Ganhong" brand, and supported a group of agricultural brand trees and expansion.

"Laying on this Express, our popularity is increasing, and we have forced us to continue to promote production safety and improve product quality." Tan Jiankai, the company's person in charge, said that with the help of the "Xiangjianghong" regional brands shared Dongfeng, Zhongkang Agriculture The sweet potato flour is no longer "incense in the wall in the wall."

Today, a total of 36 companies in our city have been authorized to use public brands in the "Hunan and Ganhong" region, including tea, tea oil, vegetables, fruits, food, animal husbandry, Chinese herds, Chinese medicinal materials, and processing products. In accordance with the provincial "1+N" brand building ideas, our city also relying on the "Xiang Jianghong" regional public brand's parent brand, and in four counties and cities created a "Xiangnan Red+One County One Special" characteristic agricultural product sub -brand Essence

At the same time, the city has actively built a municipal -level Hunan -Ganhong Store in the form of rewards for awards. At present, five specialty stores have been completed; the city's current level has been arranged for 15.95 million yuan for special funds for brand building and production and sales.

Policy escort, a group of public brands, agricultural enterprise brands and agricultural products brands have stood out. This year, 56 products in 36 companies in the city are displayed at Hunan Mingyou Agricultural Products Exhibition Center. This year, sales revenue has achieved more than 2 million yuan.

Main cultivation, agricultural brand star fire

In May of this year, Zhuzhou City (summer) Rural Cultural Tourism Festival and the second Baiguan Lilia Festival were held as scheduled. On the eve of the event, a group of celebrities endorsed on the Internet platform for Bai Guan Lian.

Bai Guan loofah came out in a circle, but it was actually far away. A few years ago, due to the sluggish prices, farmers abandoned species, and the industry did not form a scale. Later, the Municipal Party Committee and Municipal Government supported the development of the Baiguan Loofah industry, and introduced a series of policies in terms of product production, brand building, advertising marketing and other aspects, hiring the Hunan Agricultural University Academician team to provide technical support; "Plan", proposed the development goal of "one industrial zone, 10,000 acres of planting area, two high standard demonstration bases, and 600 million years of output value".

A group of new farmers have entered one after another, and a number of new technologies have been introduced. A number of new facilities have been launched one after another. The planting area of ​​Baiguan loofah has continued to expand. So far, it has reached tens of thousands of acres and achieved 520 million output value. Double authentication "product.

Similarly, C position debut, there are Zhuzhou black tea. Prior to 2018, Zhuzhou Tea Industry has been in an disorderly development state for a long time. There are few tea companies with a size of above size, and more often, it is a single house to fight alone.

In the context of the province's "Show Hunan Black Tea and Create 100 billion Hunan Tea", the Municipal Party Committee and Municipal Government held a seminar on "Zhuzhou Black Tea" regional public brand development seminar and decided to "integrate resources" "to play a good cultural card" and "achieve complementary advantages. ", The city's power to build Zhuzhou black tea. Soon the "Development Specifications for the Tea Industry of Zhuzhou City (2019-2028)" is released, and the goal of the aim of pointing to the grand goal of "10 billion tea industry".

Today, the city's tea gardens have an area of ​​140,000 acres, the total annual tea output is 15,000 tons, the comprehensive output value is 5 billion yuan, and there are more than 30 tea production enterprises, more than 1,300 tea shops, tea buildings, and tea life halls. Thousands of people.

Cultivate new agricultural business entities in the fields, so that more and more agricultural brands present the trend of astrology. At present, the city has accumulated 4033 agricultural enterprises, 7123 farmers' professional cooperatives, and 4,751 family farms.

Marketing innovation, agricultural brand is full of world full of world

On July 8th, the province's "one county, one special" agricultural product outstanding brand promotion and "Beautiful and do the Xiang Hunan Rice" Xiangcai Ming County selection launching ceremony, 20 "one county, one special" excellent brand, Yanling, Yanling, Yanling, Yanling, Yanling Yellow Peach ranked among them.

"Relying on high -efficiency and convenient counties, townships, and villages, more than 70 % of Yanling Huangtao peaches are sold online, and peaches are picked in the morning, peaches in the morning, and peaches can be eaten the next day. Huang Tao is familiar, the pockets are drum, and life is getting more and more. "At the event, Yin Chaohui, the secretary of the Yanling County Party Committee, endorsed Yanling Huang Tao.

One exhibition is an opportunity. Help Zhuzhou agricultural products to go out. Our city actively organizes high -quality agricultural products to actively participate in exhibition activities such as the Agricultural Expo, "Huqia Week" and "Hong Kong Qiaqiu", and actively integrate into the "Xiangpin Out of Hunan" project. With the help of Beijing, Shanghai, Guangdong, Hong Kong, Macao The Hunan Famous Agricultural Products Exhibition Center in the urban area shows the agricultural products of Zhuzhou. At the same time, the city has issued the "Zhuzhou Agricultural Product Brand Propaganda Plan" and related sub -programs. It has signed cooperation agreements with relevant central, provincial, municipal media and Changsha Metro. The production of WeChat subscription numbers has initially formed a consensus on the propaganda of agricultural brands.

In the first half of this year, the municipal financial arrangements were arranged for special funds, and continued to promote public brands of the top ten regional public brands at Huanghua Airport, Wuyi Plaza subway station, Hunan Transportation Channel, and Hunan Provincial Government Elevator. The above; Chaling Garlic won the Golden Award of Daodi ingredients, Yanling Huangtao, Baiguan Louah, Fuling glass pepper, three -door meat winter melon, Zhuzhou king 100,000 yellow peppers won the silver award; 4 models of construction projects. The innovative marketing model has made Zhuzhou Agricultural Brands a good reputation. Today, Yanling Yellow Tao, Chaling Black Tea, Youxian Xianggan, Ling Ling Oil Tea, Wang 100,000 Yellow Pepper, Baiguan Lilia, etc., initially formed the characteristics of the "one county, one special" industry.

"We will also support enterprises with large scale, development and prospects, and guaranteed funds. Construction of chain stores and specialty stores at stations, ports, airports and other places. Let Zhuzhou Agricultural Brands stand up to the earth. "Chen Yanjuan, vice chairman of the CPPCC and director of the Municipal Agricultural and Rural Bureau.

Source/Zhuzhou Daily All Media Reporter/Wang Jun Correspondent/Yin Zhao Yu Yunchi

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