New national tide!Old stationery "Change" Culture and Cultural Culture and Cultural Creative is sought after by young people

Immediately, it will usher in the opening season of September. On August 8th, the 116th CSF Culture Club of the CSF CC culture of the leading cultural and office supplies trade platform in the Asia -Pacific region opened in Nanjing, attracting a large number of stationery retailers, teachers and parents to visit. The reporter noticed that the culture and office supplies at the exhibition were very creative and innovative. Some old stationery brands in the minds of everyone in the past have also transformed and launched a popular cultural and creative product with young people.

exhibition site

The heroic pen is a very familiar brand of "Mom and Dad", but at the exhibition, many young people are surrounded by this brand's exhibition area. As soon as the reporter asked, the hero launched a series of colored ink with very rich colors and poetic names. He was keen on the "post -95" and "post -00s" of the writer's account. It is also an old -fashioned company. IP co -branded by Chenguang Stationery and Harry Potter launched a series of stationery. Its subsidiaries have also launched a series of cute plush dolls and hand -made, which are very popular.

Old companies launched transformation products

At the moment when the national tide prevails, the exhibition also combines the hotspots of graduation and further studies to create the "Gold List Title" theme punch -in activities and gift market collection, attracting college students and families to participate. In addition to participating in the interactive activities of the scene, the audience can also check in to customize the exhibition route, collect blessing stamps, take pictures and punch cards, complete punch -in tasks, and have a lot of rich prizes to receive. Immersive creative activities fully mobilize the interests of the audience. People are crowded, and there are endless streams.

The reporter learned that most exhibitors of the CSF Culture Association are owners of manufacturing companies and brands, and the backbone of the Chinese cultural office supplies industry. Bai Xue, Chuangyuan, Dixon, Guangbo, Keqi, Mali, Maihe, Qingyi Fang, Tianhong, Hero, Chinese One Lead and other high -quality companies appeared at the exhibition site.

The CSF Culture Association is a grand annual party with new products, new design, new channels and new concepts in the cultural office supplies industry. To this end, the 116th exhibition also launched the CSID Innovation Design Competition in cooperation with the China Industrial Design Association, which aims to promote China The cultural office supplies industry has further developed to the world -class product design and development. The winners are talents who stand out from more than 100 universities across the country.

The Summit Forum is the "Ace link" of the CSF Cultural Association. This exhibition forum is divided into two major sectors. One is the third Chinese cultural office supplies design forum- "Stationery Innovation Design in the Digital Age" and the first Chinese cultural office of CSID The awards ceremony of the Innovation and Design Contest of the Products is jointly sponsored by the Cultural and Office Products Industry Association of the China Industrial Design Association and the Gao Baiying (Shanghai) Co., Ltd. invited relevant association leaders, college professors, listed enterprise executives and other big coffees to sit in Innovative design results display and promotion of the transformation of outstanding achievements in the industry, integrate college & enterprise resources; the second is the "new cultural space, empower the new future" cultural theme forum. In -depth and extensive exchanges and discussions on bookstores, IP content, and cultural platforms. In addition, in response to the current status of the survival space of traditional retail being squeezed by e -commerce, group purchase, etc., the exhibition invited Zhu Qiang, founder of To B CGO, and Shin Chen, chairman of Panda Media, through the CSF Cultural Society Live Platform Marketing discuss ideas to help small and medium -sized enterprises better break through new retail.

Yangtze Evening News reporter Liu Liyuan

Edit: Qin Xiaoyi

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