"Catering Consumption Report in Guangdong, Hong Kong and Macao Greater Bay Area" was released: Shenzhen catering local consumption accounted for 92%

The equal dragon lined up at the entrance of the restaurant, the prompt of takeaway order in the mobile phone of the merchant, the steaming catering consumer market, reflecting Shenzhen's consumer vitality and consumption toughness.

On August 9th, the 2022 Volkswagen Reviews List Awards Ceremony and Greater Bay Area Food Night was held in Shenzhen. It is reported that this event is an important part of the shopping season in Shenzhen. It aims to stimulate the potential of the catering market through local high -quality catering supply to promote consumption replenishment and economic recovery. On the day of the event, Meituan released the "Catering Consumption Report in the Guangdong -Hong Kong -Macao Greater Bay Area" (hereinafter referred to as the report). From the fireworks of the catering, it showed the full picture of the consumer market of the Greater Bay Area that integrates innovation and compatibility.

▲ Event site

46 Shenzhen restaurants on the list

Diversity, innovation, cross -border, unique label of Shenzhen catering

In the selection of "2022 Volkswagen Reviews", a total of 199 restaurants on the Greater Bay Area were on the list, of which 46 were in Shenzhen, ranking among the forefront of the country. Taking the listing restaurant on the list as an example, there are dessert shops of about 20 yuan, and there are also old stores in the village in the city. There are more mature chain catering and catering brands that grow in Shenzhen. feature.

▲ 46 Shenzhen catering merchants who must eat the list this year came to the stage to receive the prize

The average age of Shenzhen people is 32.5 years old. Young cities and young people have brought a huge role in promoting Shenzhen's catering consumption and the development of the catering industry. The report shows that young groups aged 25-30 are the main forces of Shenzhen catering consumption, accounting for 31.4%, which is higher than the Guangdong-Hong Kong-Macao Greater Bay Area and the national catering market.

Shenzhen has integrated innovation into the blood of the city, diversified, innovative, and cross -border, and has become a unique label for Shenzhen catering. The Meituan report shows that the number of integrated vegetable restaurants in Shenzhen ranks first in the Guangdong -Hong Kong -Macao Greater Bay Area. Coconut chicken everywhere in Shenzhen is a typical representative of local fusion dishes. According to public comment data, as of the end of July, there were more than 1,300 coconut chicken restaurants in Shenzhen, ranking first in the country.

▲ 4 merchants who have been on the list for 6 consecutive years

The diversified international cuisine accelerated in Shenzhen, which enriched the local catering industry. The Meituan report shows that in the past three years, the number of catering stores such as Latin American grilled meat, Southeast Asian food, Thai snacks, Greek cuisine, Italian cuisine, Mexican cuisine, etc., ranging from about 2 to 20 times, becoming the growth rate of the local catering market, which is the growth rate of the local catering market. The fastest category.

The strong consumption at night is a major feature of the catering market in Shenzhen and the Greater Bay Area. The report shows that in 2022, the number of night catering lines in the Guangdong -Hong Kong -Macao Greater Bay Area accounted for more than 40%, which is higher than the national market. The night economy drives new consumption. Meituan data shows that among the number of late -night catering orders from 9 pm to 3 am, Guangzhou and Shenzhen have won the first and second in the country.

▲ The audience understands the story behind the food

As the core engine city of the Greater Bay Area, Shenzhen's catering consumption continues to heat up, and the diverse dining supply supply to the surrounding area of ​​radiation, promoting the joint development of the Guangdong -Hong Kong -Macao Greater Bay Area in the catering consumption field. According to Meituan data, in the first half of 2022, the number of restaurants on the Catering Line of the Guangdong -Hong Kong -Macao Greater Bay Area (9 cities in the Mainland) increased by 8%, and the number of orders on the catering line increased by 14%year -on -year. Among them, the strong local consumption potential of the Greater Bay Area Accelerating release has driven a new cycle of regional economy. Local consumption of online catering in the Greater Bay Area accounted for more than 89%, and the proportion of local consumption in Shenzhen was as high as 92%.

Use "technology" to enhance consumption toughness

June Catering Online Order Order Volume Innovation High

"Now the team that has been lined up for a long time now, the small bench at the door and downstairs is still full of people." "The average diners are about 70 or 80 minutes. The entrance of the restaurant must be eaten. The rising fireworks in the catering industry are a microcosm of the current rapid recovery of local consumption in Shenzhen.

▲ The popularity of the restaurant in Shenzhen is full of popularity, full of fireworks, and photography: Guo Liming

Consumption has become an important force for Shenzhen to boost the economy. The report shows that in the first half of 2022, the overall consumption online orders in Guangshen ranked second and third in the country. Shenzhen is accelerating the impact of the epidemic, showing the tenacity of domestic demand consumption. In June, the number of orders on the Shenzhen catering line hit a new high since this year, an increase of 12.9%year -on -year. In the same month, the total retail growth rate of Shenzhen social consumer goods increased by 13%year -on -year. The two data are highly consistent, realizing the same frequency resonance, showing the true background of Shenzhen consumption.

As a city of innovation, "scientific and technological power" is the endogenous energy of Shenzhen to drive local consumption growth. From April to May this year, the issuance of Shenzhen Consumer Coupon has also been "blessing" of science and technology. Through platforms such as Meituan and Public Comments, online and offline linkage and multiple scenarios are covered to accurately help the recovery of offline physical merchants such as catering and cultural tourism. In the field of catering, the superposition effects of consumer coupons and must -eat list have promoted the further release of consumer demand, and the consumption leverage is obvious.

▲ Science and technology help the economy, Meituan unmanned delivery vehicle and drone "little brother" displayed at the event site

With the help of digital consumption coupons, the new consumption scenarios and retail models are stimulated, and Shenzhen has come out of a new model that drives new consumption to new industries. In the first half of this year, new formats such as Shenzhen Instant Retails have grown rapidly, and it is expected to become a new consumption growth point. Meituan data shows that the amount of online takeaway orders for physical retail stores such as various types of commercial supermarkets and beauty dailyizations in Shenzhen ranks among the country. third. Among them, the online order volume of community department stores increased by 109%year -on -year.

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