Commercial fast review | 6.18 transition from commercial value to social value | See you every day

Cover news reporter Meng Mei

Every June is Jingdong's store celebration month, and June 18 is Jingdong store celebration. A series of large -scale promotional activities will be launched in the store Qingyue Jingdong Metropolis, with "Fire Red June" as a publicity point. Among them, June 18 is the largest day of JD promotion. At one time, JD 618 promoted another major online shopping carnival that echoed the "Double Eleven Shopping Carnival".

From the "618 Lao Liu Yue Hei Wind High" in 2010; product evaluation of 2 to 10 times points of points; long -term free shipping such as free shipping, and other promotion of the audience. "Jingdong 618 and 18th Anniversary" cumulative order amount exceeded 343.8 billion yuan, setting a new record. "6.18" has also changed from the promotion of an e -commerce platform of Jingdong Group to the biggest promotional node of the entire domestic e -commerce platform in the first half of the year. Tmall, Pinduoduo, Vipshop, Dangdang ... E -commerce platforms are involved in this round of promotion, and "price reduction promotion" has become the core of this online shopping carnival.

In a blink of an eye, a Jiazi was 12 years later. This year's "618" quietly showed a little difference. Unlike previous e -commerce promotions "selling roar" and "grabbing the cause", JD.com has played the theme of "fireworks and responsible supply chains on earth".

JD.com retail CEO Xinglijun bluntly said: "In 6.18 this year, JD.com will provide consumers with 185 full -link services, allowing consumers to shop without worry." This is also the biggest selling point of Jingdong 6.18 this year. In fact, JD.com’s "full -link service" not only allows JD.com's user services to enter the era of comprehensive, systematic, and refined; at the same time, in the current market environment with a certain particularity, how can it ensure consumer needs while revitalizing the supply chain of the supply chain. It brings opportunities for more upstream companies, not only a test of supply chain leading enterprises such as JD.com, but also a manifestation of enterprises' performance of social responsibilities.

At the same time, Tmall also issued an open letter to the merchant side, announcing that Tmall Taobao, Cainiao, Ali's mother and other business units will launch 25 support policies during the 618 period, focusing on the "cash cash faced by merchants in promoting operations. The main challenges such as flowing "and" logistics "are supported. Zhang Yong, chairman and CEO of Alibaba Group's board of directors, calls the merchants who survive and develop on the platform as "new and old partners". In his opinion, everyone needs to stand firmly in special periods and take consumption as the core development strategy. One Ali will "provide better digital business positions for merchants." At the same time, Zhang Yong also called on merchants to practice social responsibility with the platform, such as jointly developing low -carbon products.

From JD to Tmall, from reducing and promoting low -carbon products, from full -link service to digital camps ... It is not difficult to see that this year's 6.18 conveys the outside world from commercial value to industrial value. The social value of 6.18 undoubtedly increases new thickness.

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