Gap Multi -Located stores cleared the store, Wuhan stores are still operating normally

Jimu Journalist Kang Xuyang

Intern Ma Ruoshi

Recently, it is reported that the fast -fashion brand GAP is shrinking offline stores, and many stores in Beijing, Shanghai, Guangzhou and other places are in the clearance of the clearance. On August 9, Jimu Journalists visited that Wuhan offline stores were still operating normally, and many store clerks said that they had not received the news of closed stores.

Wuhan GAP Store's normal operation

On August 9, Jimu Journalists came to the GAP store on Chuhe Han Street and saw that the store was discounted and promoted, and the "limited time special" and "big price reduction" brand could be seen everywhere. Some new products just listed also had a 50 % discount.

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AP Chuhe Han Street Store

According to the above -mentioned store clerks, the promotional activities of some products lasted from August 5th to August 17th, but it was not for the removal of the store promotion. The notice will not be closed for the time being, I don't know in the future. "

According to the GAP official WeChat Mini Program, Wuhan currently has a total of 5 GAP stores, which are located in Chuhe Han Street, IKEA Huiju, Roman Spring, Economic Development Yongwang, and Bailian Outlet. Jimu Journalists call the above stores respectively. The Rome Spring Outlets and IKEA Huiju stores are in normal operations; Bailian Outlets and Economic Economic Wan Wan stores say they will not close the store, and the Yongwang Store is new as the new store as the new. Open the store.

However, it is reported that GAP is shrinking offline stores in large -scale shrinking. Many stores in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Changsha, Foshan, Zhongshan and other places are clearing the cabinet.

According to a number of media reports, GAP's stores in the Beijing Lingzhan Shopping Center entered the store countdown. The store has begun to remove the cabinet. The store said that the store will be completely closed on August 27; The closed store was off -balanced on the promotion, and the clerk said that the store would withdraw the store on August 19th; in the first half of this year, GAP closed Changsha Yuefang ID Mall, Songya Lake Wuyue Plaza, Fangyuanhui Time Ole discount store total 4 4 4 total 4 total 4 4 4 4 discount stores 4 total 4 4 4 discount stores. Home store, in which Yuefang ID Mall is the first store in Changsha. On July 31st, Changsha Bailian Ole Store was also officially closed. At present, GAP only retains two stores in Changsha and Desiqin.

Many bloggers on Xiaohong Book also posted that the GAP stores in the area were underway. Some clerk claimed that it was going to withdraw the store, and some clerk claimed that it was upgraded by closed stores.

GAP Group's performance has fallen sharply

Founded in 1969, GAP is an American fashion clothing brand. With low -yielded jeans and basic tops such as leisure and simple style clothing, it has become popular. So far, GAP has retained basic models and simple wind routes. Jeans and LOGO sweaters are still its main items.

In 2010, GAP officially entered the Chinese market. The first batch of domestic flagship stores selected in the most prosperous business district in Beijing and Shanghai. Among them, Shanghai's first batch of stores in Nanjing West Road and Hong Kong Plaza on Huaihai Middle Road, Beijing's first batch of stores opened in Chaoyang Yuecheng and Wangfujing APM.

However, this once popular cheap fast fashion brand is not as good as before.

GAP Group's financial report shows that its revenue in 2020 was $ 13.8 billion, a significant decrease of 15.7%, and a net loss of $ 665 million. To this end, GAP has formulated a slimming plan for the next three years, adjusted retail stores, transformed into a business model combined with e -commerce and non -shopping mall offline stores to close stores that are no longer profitable.

In 2021, Bloomberg quoted sources as saying that GAP is considering potential options including the sale of Chinese business to adjust its operation in China. The first quarterly report of GAP Group showed that the company's net profit lost 162 million US dollars in the quarter, a year -on -year decrease of 197.59%, and total operating income of US $ 3.477 billion, a year -on -year decrease of 12.88%.

How will GAP's operating strategy in the Chinese market be adjusted? According to interface news reports, GAP China Headquarters responded that it would regularly examine its own business strategy and model, including store portfolio, etc., and made corresponding adjustments according to the situation to ensure the best adaptation of the new environment and ensure that appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including in the appropriate channels, including the appropriate channels, including in the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including the appropriate channels, including in the appropriate channel There are suitable stores in the right place to provide customers with the best products and services. In the future, it is hoped that through cooperation with various platforms and third parties, we will be committed to long -term and sustainable development in the Chinese market in the form of omni -channel.

Traditional fast fashion brand goes downhill

The reporter sorted out and found that many fast fashion brands have announced the closure of the store this year. On March 31, H & M's official Monki Tmall official flagship store closed stores, and the last offline stores in China will also be closed permanently. From July 31st, Bershka, Pull & Bear, Stradivarius officially withdrawn from the Chinese market, and online and offline channels are comprehensive closure.

While some fast -fashion brands close stores, domestic fast fashion brands UR, Japan ’s fast fashion brand Uniqlo, Korean girl fashion brand Chuu, etc., have maintained a growth momentum. In the first half of 2022, Uniqlo added 30 new stores in the Mainland. It was the most fast fashion brand with the largest number of stores. UR ranked second with 9 new stores. Chuu opened the first offline store in Hangzhou last May. Hundreds of offline stores have been opened in China.

Lai Yang, a member of the Expert Committee of the China Commercial Federation, believes that with the upgrading of consumption, consumers are increasingly pursuing the personal personality represented by fashion design and clothing and clothing. There is a big gap in the concept of consumption. At the same time, emerging fashion brands with distinctive characteristics have begun to rise, and the unchanged traditional fast fashion brands have become inevitable. "Traditional fast fashion brands have lost their initial competitive advantages." Jiang Han, senior researcher at Pangu Think Tank, said that in the competition in China's fast fashion market, there are both Japanese fast fashion giants Uniqlo and a series of fast fashion rookies rising in China The traditional fast fashion brand can be described as the front and back of the entire market. "The current fast fashion market in China has gradually emerged from its own national wave advantage. Domestic fast fashion companies are obviously more able to grasp the hobbies and needs of Chinese consumers. The brand's grasp of the trend of the domestic market is not enough, and it has gradually lost its market advantage. "

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