After a large single product for 14 years, the first stock of the shiitake sauce broke again

[Dahe Daily · Dahecai Cube] (Reporter Tang Dynasty Jin) On August 8, 2008, on the opening day of the Beijing Olympic Games, the "Zhongjing Shi Mushroom Sauce" of "Zhenxiang Zhenxiang" was officially launched. From then on, the "300 grains of shiitake mushrooms, 21 kinds of nutrition", Zhongjing shiitake sauce flew all the way, and landed in the GEM in 2020, becoming the first stock of "shiitake sauce sauce" in China.

Perhaps it is a coincidence that 14 years after relying on the large item of "shiitake sauce", 14 years after the rivers and lakes, on August 8, 2022, Zhongjing's "shiitake mushroom and oyster sauce" was officially launched.

In the investment announcement issued by Zhongjing Food on August 7, the new design capacity of the new product of "shiitake mushroom and oyster sauce" is 60 million bottles, which is equivalent to the production of Zhongjing shiitake sauce.

In the red sea of ​​oyster sauce of Li Jinji and Haitianwei, can Zhongjing Food kill a day?

Zhongjing Food Half -year Report was released

The growth of the e -commerce sector is obvious

On August 7, the semi -annual report of Zhongjing Food was officially released. During the reporting period, Zhongjing Food achieved operating income of 417 million yuan, an increase of 6.12%year -on -year; net profit attributable to shareholders of listed companies was about 63.14 million yuan, and the basic earnings per share were 0.63 yuan.

Regarding changes in performance, Zhongjing Food said mainly because of the increase in advertising, rising materials costs, significant results in the development and promotion of new products, and the growth of e -commerce business increased.

From the perspective of specific data, in the first half of this year, Zhongjing Food Seasoning Food Plates achieved operating income of 238 million yuan, an increase of 6.75%year -on -year; the seasoning of the seasoning ingredient sector achieved operating income of 177 million yuan, an increase of 5.22%year -on -year.

From the perspective of the number of regional dealers, all regional dealers in Zhongjing Foods have increased in the first half of this year. Among them, the number of dealers in East China, Central China and Zhongjing Foods in North China. The number of dealers in Central China increased the most in the first half of this year, reaching 32. The growth rate of the number of dealers in South China reached 20.34%.

It should be noted that in the first half of this year, Zhongjing's food e -commerce business grew rapidly. According to data from the semi -annual report, in the first half of this year, Zhongjing Food strengthened the self -employment of Tmall, Jingdong, and Douyin platforms, and vigorously developed online authorized dealers and stores at home. 10,000 yuan, an increase of 126.17%over the same period. In addition, the Shanghai onion oil products launched by Zhongjing Food in the first half of this year achieved sales of 20.5316 million yuan in the first half of the year.

Regarding the role of e -commerce in the development of Zhongjing Food, the person in charge of Zhongjing Food said: "Seasoning products can be directly eaten by products such as beverages and ham sausages. Consumer trials have become very important. The e -commerce channels that are now emerging have provided a good platform for us and consumers, allowing consumers to use our trial installation further, and it is also conducive to us. Listen to consumers' opinions and suggestions faster and efficiently, so that we can make the product better. "

Total investment 1.5 billion yuan

Zhongjing Food Industrial Park is about to start

On August 7, in a series of announcements released by Zhongjing Food, in addition to the semi -annual report, its proposed total investment was 1.5 billion yuan, and the Zhongjing Food Industrial Park project, which was built in three phases, attracted many attention.

The announcement shows that Zhongjing Food plans to use 200 million yuan of its own funds to invest and set up a wholly -owned subsidiary Zhongjing Food (Nanyang) Co., Ltd. (tentative name) to implement the Zhongjing Food Industrial Park project.

It is understood that the Zhongjing Food Industry Park is the cooperation project of Zhongjing Food and Nanyang Urban and Rural Integrated Demonstration Zone Management Committee. According to previous announcements, on May 12, 2022, Zhongjing Food and Nanyang Urban and Rural Integrated Demonstration Zone Management Committee signed the "Zhongjing Food Industrial Park Project Investment Cooperation Agreement". The demonstration zone is invested in the construction of Zhongjing Food Industrial Park project. The project covers an area of ​​about 530 acres and the investment amount is about 1.5 billion yuan. It is planned to invest in construction in three phases.

The announcement shows that the total investment of the first phase of the Zhongjing Food Industrial Park project has a total investment of 600 million yuan, the project covers an area of ​​175 acres, and the project construction cycle is 30 months. After the construction is completed, Zhongjing Food will form an annual output of 60 million bottles of seasoning sauce and seasonings The production scale of 60 million bottles of shiitake mushroom oyster sauce is produced an annual output.

Regarding the establishment of a factory in Nanyang, the person in charge of Zhongjing Food said that as a deputy center cities in Henan Province, Nanyang is also an important transportation hub in the central region and regional regional cities in the junction of Hubei and Shaanxi. Many advantages such as policies. In Nanyang Construction Industrial Park, on the one hand, it is conducive to continuing to use the local resource advantages of Xixia, and on the other hand, it is of great significance to achieve the company's leapfrog development from Xixia to Nanyang and from Zhengzhou to Shanghai.

At the same time, according to the above -mentioned person in charge of Zhongjing Food, the current Zhongjing Food Industrial Park project is currently actively preparing for construction, and it is expected to start construction by October this year.

"Mushroom Oyster Sauce" online

The main "high quality, good taste" kills oyster sauce Red Sea

Are Zhongjing Foods ready?

As the Zhongjing Food Industrial Park project unveiled the veil, on August 8th, the official WeChat platform of Zhongjing Food released news that the "Zhongjing Shiitake Mushroom Oyster" was officially launched.

It is understood that Zhongjing shiitake mushroom oyster sauce products are mainly "oyster sauce upgrade" and "high quality, good taste". One of the big selling points is the combination of "mushroom polysaccharide" and "mountain torrent and seafood".

According to the relevant person in charge of Zhongjing Food, shiitake mushroom polysaccharides are one of the main efficacy components of shiitake mushrooms, and they are mainly used in medicines and food. Compared with the transformed sugar after the past, mushroom polysaccharides are polysaccharides with particularly large molecular weight. But cannot be broken down by the human body, nor can it provide energy for the human body. It has no sweetness and does not affect blood sugar. It is a polysaccharide that is beneficial to the human body. "Zhongjing shiitake mushroom oyster sauce contains polysaccharides, which has a variety of physiological functions and is beneficial to human health. This time, the Zhongjing shiitake mushroom oyster sauce launched from product research and development to manufacturing production, from content measurement to packaging design, all reflect innovation innovation Breakthrough. "The person in charge of Zhongjing Food said.

In fact, from the future planning such as "60 million bottles of seasoning sauce and 60 million bottles of shiitake mushrooms and oyster sauce" announced from the Zhongjing Food Industrial Park Project, it can also be seen that after Zhongjing's shiitake mushroom sauce has become popular, Zhongjing Food is right The expectation of the first launch of Zhongjing shiitake mushroom oyster sauce.

According to industry data, at present, the top five in the domestic oyster sauce industry account for 80%of the market share, of which Haitianwei and Li Jinji have formed a scale.

Compared with Haitian Weiye and Li Jinji have already occupied a favorable position in the industry, how can Zhongjing shiitake mushroom oyster sauce stand out from the red sea competition in oyster sauce?

The relevant person in charge of Zhongjing Food said that Zhongjing's shiitake mushrooms and oyster sauce products are mainly "high quality". From the perspective of product positioning, it has formed a dislocation competition with Haitian and Li Jinji.

"For enterprises, the most important thing is to have a good product. For Zhongjing shiitake mushroom oyster sauce that contains shiitake mushrooms, in terms of taste, taste, and health, it can be said that it is the top high -quality product in the industry. In addition, we have innovated in various aspects such as packaging and design to be more convenient for the use of oyster sauce. I believe that consumers will make choices after the use of consumers, "said the person in charge of Zhongjing Food.

Regarding the "annual output of 60 million bottles of annual output" of Zhongjing shiitake mushrooms, the person in charge of Zhongjing Food said that this is their long -term goal. "Zhongjing Food has always been" produced by quantitative "and will not blindly enter."

For how to kill the Red Sea of ​​Zhongjing shiitake mushrooms and oyster sauce, Zhu Qiming, chairman of Wharton Technology Marketing Joint Consultation Institutions, said in an interview with the reporter of the Dahe News Dahe Cai Cube that although oyster sauce was more popular in the south before, from the perspective of consumption habits, the north Most of the vegetables are mainly heavy mouths. Whether pickles, boasting, stewed or cold dishes, there are oyster sauce. At present, oyster sauce is experiencing the process of penetrating from the south, and regional expansion has become an important driving factor for the rapid growth of the oyster sauce market space.

"China's oyster sauce market is very large. After the cultivation of other brands, consumers have developed the habit of consumer oyster sauce. For Zhongjing Food, developing shiitake oyster sauce is developed, extending around their shiitake mushrooms, and establishing the brand of mushrooms of Zhongjing shiitake mushrooms. At the same time, the development of shiitake oyster sauce also means that Zhongjing Foods moves from the family's meal to the family seasoning market, and the family seasoning market is greater and there are more opportunities. The difference between the niche has come out of the brand's brand. "Zhu Qiming said.

Responsible editor: Tao Jiyan | Review: Li Zhen | Director: Wan Junwei

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