Cultivate geographical indications agricultural products and promote the integration of rural industries to integrate Yuanzhou new models

Author:Heze Daily Time:2022.08.09

The integration and development of the first two and three industries in the countryside cannot be separated from the basic support of the "golden signboard". The Agricultural and Rural Ministry issued the "Notice on the Implementation of the Implementation of Geographical Signing Agricultural Products Protection Project in 2022" emphasized that the need to focus on supporting 200 geographical signs of agricultural products across the country, forming a number of geographical signs agricultural products to help rural areas of high -quality integration of high -quality integration And rural revitalization model.

Geographical indication agricultural products refer to the quality, reputation, or other characteristics that are produced in a specific area and have the essence of the natural environment and human factors of the place of production. Agricultural products named after the national review and approval were approved by the country. It is located in Yuanzhou District, Yichun City, Jiangxi Province, which is located in the old revolutionary district of Hunan and Jiangxi Province. It has more than 2,300 years of tea planting. The existing existing oil tea forests in the region is 805,000 acres of tea. Yichun, Jiangxi has been the title of "Ganzhong Grain" since ancient times. It is recorded that the Yichun region has double -season rice as early as the 18th century. Selenium -enriched and green became the natural logo of "Yichun Rice". In 2021 The total output is 710 million kg.

Relying on the hometown of China Camellia, the hometown of Chinese hot springs, and the hometown of Chinese folk art, the industrial development ecological foundation is adhered to the characteristics, adopting the "government funding to undertake operation management and services, farmers' land transfer entrustment entry shares, industries The business entity is responsible for the construction and production "model. By setting up a modern agricultural demonstration park, it has cultivated the golden signboard" Yuanzhou Tea Oil "and" Yichun Rice "national geographical indication agricultural product industry cluster to promote the integration and development of the rural areas of the rural areas in Yuanzhou District.

The significance of geographical indication agricultural products for rural revitalization is not only in the product itself. It is necessary to consider extending and integrating its industrial chain to derive more industries. At present, the "Camellia Category Selection-Seedling Cultivation-Base Construction-Refinement-Edible Bacteria-Organic Fertilizer-Forest Economy" has been formed in the Yuanzhou Modern Agricultural Demonstration Park. Jiangxi Qinglong High -Key Oil Co., Ltd., designated by the national agricultural product processing demonstration base, has the main line of technology research and development. It has formed a new type of agricultural industrialized industry chain of food (edible oil), health products, and cosmetics, and continuously increases the added value of the product. The national forestry leading enterprise Jiangxi Xinghuo Agricultural Forestry Technology Development Co., Ltd. uses agricultural and forestry wastes such as camellia fruit shells to build a 2,000 tons of tea fragrant white fresh mushroom production line. "Eat dry and squeeze." In order to better serve the industry chain, the park plans to invest 982 million yuan in construction, processing, storage, logistics, testing and certification, and e -commerce live broadcast.

Behind geographical indication agricultural products contain rich humanistic and historical connotations, tell the story of geographical indications agricultural products, and then promote the compatibility and mutual promotion of geographical indications agricultural products and tourism, recreation, research, etc. The integrated development of the three industries. In the development model of "geographical indication+", Yuanzhou District combines the advantages of red culture, ancient village culture, farming culture and other advantageous resources to use cultural and creative, science and technology, and tourism innovation to achieve new consumption, new marketing and new circulation of agricultural products. Through the customization model of "I have a acre of selenium -enriched and good fields under Mingyue Mountain", and holding the Guyu Cultural Planting Hechi Competition to exchange parent -child activities, they experience the charm of farming culture while creating the charm of the "Yichun Rice" gold signboard. Based on the fine -the -rmal theme homestays+Yuanzhou oil tea banquet model to create new ideas into rural tourism and stimulate new vitality, Yuanzhou District is also actively applying for the national cultural heritage project of the country.

With geographical indication agricultural products as the link, related operators and farmers can establish a stable interest connection, unite all parties to promote the scale of industrial scale, intensiveization and branding, and provide strong support for promoting rural revitalization and realizing the development of the integration of one, two, and three industries. Essence In recent years, Yuanzhou District has supported leading enterprises to build standardized, large -scale raw materials production bases and marketing facilities through direct investment, participation operations, and signing long -term supply and marketing contracts to improve the linkage mechanism of interests to allow farmers to share more value -added returns in the industry. National Leading Agricultural Enterprise Yichun City Yuanzhou District Zhongzhou Rice Industry Co., Ltd. builds an industrial chain consortium of "company+base+planting large households+agricultural socialization services" to achieve order farmers, agricultural social service agencies, sales channels The "nanny" full -time hosting model shared by the processing manufacturer's interests to achieve deep integration of leading enterprises and farmers' cooperatives.

By creating the two major geographical indicators of "Yuanzhou Tea Oil" and "Yichun Rice", Yuanzhou District actively responded to the strategic deployment of national grain and oil safety, explored a new model of rural industry integration, and helped rural revitalization. It is reported that Yuanzhou District Modern Agricultural Demonstration Park will actively introduce social capital in the "golden signboard" of agricultural products in the realization of social capital in the realization of ecological product value, digital economy and other technologies, talents, and market fields. While a reasonable industrial chain value -added income, the new model of Yuanzhou, which gradually forms the integration of rural industries in the old revolutionary district.

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