Chen Qizong, chairman of Hang Lung Real Estate: The housing industry has entered a small profit -making link, and private enterprises still have a chance

On August 9th, 2022 Boao Real Estate Forum, hosted by the view institution and jointly sponsored by the Daily Economic News, was held in Guangzhou. Chen Qizong, chairman of Hang Lung Group and Hang Lung Real Estate Co., Ltd., made the main purpose of entitled "How to seize the opportunity and deal with the crisis". speech.

Chen Qizong said that the development model of the real estate industry in the past 10 years has not adapted to the current real estate background. In the past, everyone was paying attention to how many houses they sold, and the turnover was the turnover. "From the perspective of the development experience of the previous real estate industry, we have to borrow money. For an industry, when most participants are hot, it brings the crazyness of the entire industry."

"Opportunities and risks are always proportional. You don't just see the income, but you don't want to accept the risks. The risks include policy risks." Chen Qizong believes that real estate developers should be awake now.

In Chen Qizong's view, risks and opportunities are balanced. The more industries that make money, the greater opportunities, and the risks will increase. Every entrepreneur who enters the real estate industry is usually relatively ambitious. They don't want to make small money, they just want to make a lot of money. "If you want to make a lot of money, you should bear greater risks. Now that the market environment has changed, the policy has become stricter, and the overall risk is naturally greater. Enterprises should accept such reality."

Talking about the development opportunities of the real estate industry in the future, Chen Qizong said, "The industry will always be because people always have the need to buy a house and housing, and that my country is still in the process of urbanization. There are also market opportunities. China's housing industry has entered a small profit -making link. When the profit is getting thinner, it is necessary to sell more to make the same money. The opportunity to make money is different ways to make money. It is a bit different from the past when it is profitable. "

Chen Qizong mentioned that from a personal point of view, how to seize the opportunities of the industry. "Everyone must recognize, what is the opportunity we face, an opportunity to make money, an opportunity for bankruptcy, or the opportunity to withdraw from the real estate industry. When time comes, you should seize the opportunity to withdraw from real estate. , Enterprises must also think. "

Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

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