After 7 months of the price increase, Meituan followed up. Should shared bicycles increase the price?

Recently, some of the silent bicycle markets have begun to attract everyone's attention. The reason for this time is that Meituan has also begun to follow up after Harbin announced that the price increased. What should we think of bicycle price increases? How to judge the future of bicycle sharing?

1. After the price increase, Meituan also rose

According to the 21st Century Business Herald, the topic#Meituan bicycle announced the price increase#boarded on Weibo hot search. The price of bicycle sharing is rising one after another.

Meituan bicycle announcement announced that due to the increase in hardware and maintenance costs, from 23:00 on August 10, 2022, the price of cycling cards will be adjusted.

Among them, the 7 -day non -discount cards are adjusted from 10 yuan to 15 yuan; 30 days of non -discounts are adjusted from 25 yuan to 35 yuan; 90 days of non -discount unbuttonous riding cards are adjusted from 75 yuan to 90 yuan. The current price of these three rides is 10 yuan, 25 yuan, and 60 yuan, respectively.

It is worth mentioning that Meituan bicycles are not the first bike -sharing platform to announce prices in recent years.

Last March, Harbin bicycles took the lead in increased prices in Shanghai. From January this year, Harbin bicycles took the lead in the 7 -day card to 15 yuan, and the 30 -day card rose to 35 yuan. In addition, Shenyang, Changsha, Foshan, Mianyang, Zhuhai and other places have also risen for a single cycling, starting at a single cycling.

According to the latest data released by the China Bicycle Association, the prices of upstream raw materials upstream of bicycles increased by more than 10%year -on -year in the first quarter of this year. The bicycle and electric bicycle industry are facing difficulties such as rising production costs. The pressure of rising raw materials is being transmitted from bicycle manufacturing companies to downstream.

According to the "Huaxia Times", in the past two years, the upstream raw materials including metal materials and plastic have been raising prices, basically rising by 15%-20%. As the core component material of the bicycle, aluminum ingot accounts for 20%-30%of the bicycle cost, and its price has increased from 13,000 yuan/ton to 23,000 yuan/ton, an increase of more than 80%.

2. What should I think of the price increase of bicycles in bicycles?

To be honest, seeing the current price increases of bicycle sharing companies, many people are asking us what to think, how can the overall market change of the current bicycle sharing of this matter be judged?

First of all, the price increase of Meituan is not surprising at all for many people. The core reason is that the price of Meituan's cycling card has actually continued for a long time. Seeing the price of Meituan's cycling card, such pricing has been adopted since 2016. It can be said that the overall price of the daily cycling card in 6 years has not changed significantly, so after 6 years Once, many people seem to be unexpected to many people. At the same time, we see that Harbin Travel has actually risen first. The market price of the entire shared bicycle has been adjusted in many cities in many cities since January 2022. The overall cost of a single cycling ride has risen to more than two yuan, so under this situation, the current price increase of Meituan is just a market trend. From the perspective of the entire market, this price increase is just because the entire market has entered the uplink channel of price increases. This is why we see some netizens ridiculed that Meituan Xiaohuang car and Harbin price increase, mainly because the cushions are always planned by Harbin employees, the cost is too high?

Secondly, let's take a closer look at the logic of the current price increase of the entire bicycle sharing industry. In fact, we have seen before the overall operating costs rose. At present, the upstream industries of the entire bicycle have emerged. The upstream price cost of raw materials for the entire manufacturing industry is rising rapidly. The rise in the price of raw materials actually directly drives the entire industrial chain transmission of the entire price increase. After a period of transmission, the current price increase has begun to be transmitted to the bicycle industry chain chain. The downstream is the shared bicycle industry chain we are familiar with. At the same time, we see the current price increase of Meituan bicycles. In fact, in addition to the upstream price increase of the supply chain raw material, there are also price increases in the entire market. The impact of the overall operating costs brought about, so in such a background, industrial price increases are almost the general trend.

Third, from the perspective of long -term market development, the overall price increase of shared bicycles is actually inevitable. The core reason is that shared bicycles need to further enhance their own hematopoietic capacity and increase their market development advantages. Bicycle further finds a development path that is more suitable for you. And for major bike -sharing companies, since it is no longer the era of price war, it is everyone’s service ability in the future. Only who's service capabilities can better meet the needs of daily users. Maybe it may be done in the market. This is the most needed thing for bike sharing.

- END -