"Five -Year Shopping Festival", ask "Hui" to buy and buy!There were 5 million large orders appeared

Just after the Qixi Festival, the consumption of gold jewelry and cosmetics in the mall heating up; high -temperature heat waves continue to be a representative of the "cool economy", the refrigerator air conditioner reached a new high sales. There is also the "Lord of the Family" walking into the home mall, and placing an order for millions to enjoy quality life; new landmarks for fashion men and women punch cards, enjoy nightlife in the sunset ... As the third "Five -Year Shopping Festival" kicked off the curtain , Shencheng is setting off a new boom in consumption.

Buying a lot of consumption popularity continues to rise

The new product listing of preferential promotion and gold price reduction is good. Since the opening of the third "Fifth Five -Year Shopping Festival", the consumption of "large pieces" such as gold jewelry has quickly recovered.

Coastal Jun learned from Lao Fengxiang that last week coincided with the Tanabata Festival, the consumption of gold jewelry appeared a small climax, which was significantly increased compared to the same period last year. "It recovered well in June and July. With the opening of the Fifth Five -Year Shopping Festival, we were very confident in the further rebound of August."

The Bailian Group stated that under the integrated marketing, the Group has continuously achieved sales in June and July. The sales sales in July increased by 3.8%year -on -year, of which sales in Shanghai increased by 8.24%year -on -year. From July 28th to August 7th, Bailian Co., Ltd. achieved a total sales of nearly 600 million yuan, an increase of more than 20%of the same period year -on -year, and the passenger flow returned to 70%of the same period.

Red Star Macalline ushered in the growth of passenger flow last weekend

Red Star Macalline also has good news for home consumption blowouts. Last week, Red Star Macalline's order in Shanghai reached 21,448, an increase of 54%month -on -month, and a year -on -year increase of 27%. The average number of customers' orders increased by nearly three times. Single, up to 2.18 million yuan.

"From August 1st to August 7th, the overall sales of Red Star Macalline Shanghai increased by 40%month -on -month. The consumer vouchers launched in the first stage have been received 27,623." Wang Xiaoli, general manager of Red Star Macalline Shanghai Yingfa Center It is said that the seven shopping malls of Red Star Macalline in Shanghai have opened a number of major promotion activities during the "Five -Year Plan" to accelerate the effective release of market demand.

Gome Yongle and Suning Tesco have also stated that in the past week, whether it is an offline store or an online platform, they have ushered in the "large" consumption boom such as refrigerators and air conditioners. With the arrival of the opening season, it is expected to sell 3C digital products. It will also grow.

Wandering around the new store fashion culture

In the past two days, the "first store economy" in Shanghai also frequently came.

Ai Fanda opened the first store in Mainland China in Taikoo Li, Qiantan

Yesterday morning, AVEDA, a high -end professional hair care brand of Estee Lauder, a well -known beauty group in the world, opened the first shop in Mainland China in Taikooli, Qiantan. The district collectively appeared.

"As a high -end hair care brand, Ai Fanda will further enrich the Group's brand matrix in China." Fan Jiayu, president and CEO of Estee Lauder Group, said that in the past few years, Ai Fanda has appeared at the Expo. Opening the first store in Shanghai will bring more green and high -end hair care experience to Chinese consumers.

ZARA opened a digital new store in the Ruihong Tiandi Sun Palace

Zara opened an intelligent new store in Ruhong Tiandi Sun Palace. This store with nearly 3,000 square meters is equipped with advanced retail technology and self -service cashiers. At the same time, it also launched a digital test room to automatically induced the number of customers to test clothes and the use of the clothes room to create a more convenient test dress. Experience.

Last weekend, Chuangzhi Tiandi also ushered in a group of new stores. The "old shop opened" on the old bookstore on Weide Road attracted the book of lovers in Shanghai to relive the scent of books for more than half a year. Black Pearl Restaurant SOLO also came to college roads to integrate different food cultural elements to bring consumers romance on the tip of the tongue.

The "first store economy" in Shanghai is burst into strong repair. Data from the Municipal Commerce Commission show that in the first half of this year, Shanghai has introduced a total of 366 first stores. Compared with the same epidemic, the same period of 2020 still increases by 14%. In the second half of the year, there are more than 130 newly opened stores in Shanghai. In the future, there will be a series of heads of high -end brand French professional skincare family, CARITA, the first series of French skin care family. The new store opened.

Enjoying comfortable coffee and night market back

In the "Five -Five Five -Year Shopping Festival" this year, the 12th benchmarking activities, "one district, one theme" event, and many special theme activities have been launched one after another, further promoting the release of consumption potential. The multi -party power of the industry chain. At the Shanghai Coffee Culture Week, citizens can not only enjoy real discounts, but also experience creativity and culture in coffee.

Giant coffee cart in wheat coffee

Have you ever seen a giant coffee cart in the trend landmarks such as Xuhui Binjiang? This coffee car like Transformers comes from wheat coffee. Recently, Mai Coffee and Xu Huiwen Travel work together to bring the "Mai Coffee Bring You 'Coffee' Xingxu Landmark". In the form of coffee maps, the first combination of commercial coffee with landmark culture is combined to lead citizens to check in the Shanghai Old House Art Center, and Xuhui Art Museum, West Bank Fengchao AI Plaza, etc.

Lavazza Rawasa custom new products for Chinese consumers

Lavazza, a coffee brand from Italy, strives to develop coffee products suitable for "Chinese taste". A few days ago, its latest coffee beans "Roman Flower Plaza" was officially launched, as well as the sweet latte latte and hawthorn bubbles to meet consumers to present Shanghai Coffee Culture Week. These localized sincere works are not only the brand's attention to Chinese consumers, but also a further exploration of local coffee culture. Taste a cup of coffee in the morning and go shopping at night. On August 20, the third "Shanghai Night Life Festival" was intended to start at the BFC Bund Financial Center, but last weekend, Sinan Mansion opened a cool night in advance, visiting the market, listening to music, and very pleasant! To build a cool place in the city center, the "2022 Sinan YE party" returned, bringing the opening exhibition "Nature and Communist Art Photography Exhibition", open -air music "Sinan Street Corner Music", and you can listen to the story of "Sinan Life Circle" Essence

Next, a number of heavy benchmarking activities such as Shanghai Global New Products, Shanghai Global Food Festival, and Shanghai Night Life Festival will be launched one after another.

Gold Coast Studio

Author | Zhang Yuyun

Graphics | Interview object pictures

Editor | Ren Tianbao

- END -