Cultural tourism enterprises gathered together to talk about new cooperation and new development

In August and August, the Ecological Zone held a cultural tourism enterprise exchange salon activity with the theme of "Promoting the New Cooperation of Industrial Cooperation". The event invited 19 companies such as culture, tourism, shopping malls, hotels, and exhibitions. The person in charge, everyone spoke freely, the atmosphere at the scene was very warm.

Gather together to find cooperation and business opportunities

Resource integration and cross -border linkage have gradually become a new cooperation model for cultural tourism enterprises to achieve transformation, transformation and upgrading. This exchange activity brings together different types of cultural tourism companies, including culture, tourism, exhibitions, publishing, film and television, shopping malls, etc. The representatives of the present companies are: Huaxia Cultural Tourism Group Xi'an Performing Arts Co., Ltd. and Xi'an Poly Theater Management Co., Ltd. , Chengdu Ctrip International Travel Service Co., Ltd. Xi'an Branch, Xi'an Silk Road International Convention and Exhibition Center Co., Ltd., Shaanxi Digital Base Publishing Media Group Co., Ltd., Xi'an Dianqing Information Technology Co., Ltd., Shaanxi Siyuan Film Co., Ltd., etc. The purpose of exchange activities is to help enterprises integrate with more innovative resources, explore mutual benefit and win -win cooperation objects, win opportunities, and win development.

During this salon event, the participating companies combined with their own domain advantages and industry characteristics, and expressed unique insights on the development of Langchen Tourism and industrial upgrading.

Culture: High -quality and benefiting the people's two -pronged approach

Yao Rui, chairman of Xi'an Poly Theater Management Co., Ltd., said that in the future, it will give full play to the advantages of international first -class academic line channels and performance resources, introduce various high -quality dramas at home and abroad, and promote boutique exhibitions with Shaanxi characteristics. Through the Pauli Court Line, the cultural style of Shaanxi is displayed, and outstanding works along the Silk Road are introduced to Shaanxi and even the country. In the second half of the year, the Grand Theater will plan and launch the four series of performances including the public welfare and benefits unit section, covering a variety of art forms such as drama, dance, concerts, parent -child dramas, including the central Chinese version of "The Dream of Dreams" and Chen Peisi "Dream of Dreams", Yang Liping "Peacock" and other citizens' popular performances. "" Open the Gate of Art '' Huimin Unit performance, including 6 high -quality Huimin performances including Chinese children's "Pao Tong" and Beijing Children's "Bingdun Xue Rong Rong Rong Rong Rong Rong Rong Rong Rong", allowing the friends of the general public to make friends Can walk into the theater. "

It is understood that in the next five months, the Xi'an Pauli Theater will present more than 40 visual and auditory feasts to the audience to continuously meet the various cultural needs of the people of Shaanxi; in addition, it will also use platform art education and famous artists. The advantages of famous group resources, carry out art to enter the campus, and jointly build a cultural sacred place for younger generations with different ages.

Publishing: Continuous innovation to form a new competitive advantage

Shaanxi Digital Base Publishing Media Group Co., Ltd. has more than ten subsidiaries, including group companies with multi -business, multi -sectors, and multi -industry integration and development. It is a veritable digital publishing leading enterprise in Northwest China. "We will continue to use the advantages of historical culture, revolutionary culture and modern cultural resources data to focus on the advantages of historical culture, revolutionary culture and modern cultural resources in the future. Competitive Advantage."

Exhibition: Expand market integration of various resources

According to the data provided by Xi'an 有限 International Convention and Exhibition Co., Ltd., since the official operation of the Xi'an International Convention and Exhibition Center, more than 2,000 sets of booths have been established, achieving good market revenue and social effects.

"In the future, we will continue to adhere to the main direction of green construction, cooperate with professional convention and exhibition companies, expand the surrounding markets around the exhibition, integrate various resources, and continue to contribute to the exhibition industry." Manager Zhang Xiaoyu said.

Cultural Tourism: Industrial linkage realizes resource empowerment

Sun Ting, deputy general manager of Huaxia Cultural Tourism Xi'an Resort, said that Huaxia Cultural Tourism Xi'an Resort belongs to a cultural tourism complex project, creating a cultural tourism complex model for tourism performance+theme park, "team operation" in multiple products, complementary advantages, complementary advantages , Achieve the effect of 1+1 的 2. Among them, the advantages of the independent project sector are "combined with the world as unparalleled, and the division is the king." Huaxia Cultural Tourism Xi'an Resort project is a battle, and it can also be alone.

In the subsequent discussions and exchanges, the guests spoke smoothly on how the cultural tourism industry in the ecological zone better develops and enhances the experience of the tour, and puts and suggestions for the development of Cultural Tourism.

At the event, the atmosphere was relaxed and pleasant. Xing Xing, general manager of Shaanxi Siyuan Film Co., Ltd., also presented movie tickets to representatives of various enterprises, inviting everyone to watch movie on weekends. After the meeting, Zhao Bin, the promotion manager of Kaude Square · Yumingcheng, said that everyone in this exchange meeting sincerely shared it. This is a particularly good resource sharing form. Have the opportunity to cooperate with you and develop together.

This event has established a platform for enterprises to interact with and promote cooperation. In the future, the ecological zone will continue to do a good job of corporate exchange salon activities, provide support for enterprises in the zone, and create more development opportunities.

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