Kuaishou has become the only new brand in China in the world's most valuable brand list?Should I watch it on the list?

Recently, the world value of Chinese companies has become the focus of attention to many international lists. More and more Chinese companies are on the list. Published, once again the screen network, the fast hand has become the only new brand in China. What does the fast -handed list mean? What should I think of Chinese Internet companies on the list?

First, fast hand becomes the only new brand in China in the world ’s most valuable brand list?

According to Hexun.com, on June 15, the most valuable global brand rankings of Kaidu Brandz released the 2022 list. Chinese brands occupy 14 seats among the top 100 lists, of which Tencent and Alibaba ranked among the top ten in the world. The short video community Kuaishou was selected for the list for the first time, which is also the only new brand in China. With the reputation of the field of e -commerce live broadcast, Kuaishou was on the list with a brand value of over 26.5 billion US dollars.

According to public data, in the first quarter, Kuaishou DAU increased by 17%year -on -year to 346 million, and MAU increased by 15%year -on -year to 598 million. Both of them reached a record high. With the enhancement of user social trust, the diversity of content supply, and the continuous iteration of technical models, the total traffic has achieved a high -speed growth of 50%year -on -year.

In terms of e -commerce, in the first quarter, the total number of fast -handed e -commerce transactions (GMV) achieved a year -on -year increase of 47.7%, with a scale of 175.1 billion yuan. As of March 2022, the number of active buyers of fast -handed e -commerce has exceeded 210 million. On May 20, Kuaishou officially opened the 616 e -commerce promotion, and proposed the value proposition of "real people, real goods, and real price". In the first three days, GMV, a fast -moving brand, increased by nearly 6 times year -on -year.

The list shows that in the past year, the total value of the most valuable global brands in the Kay Brandz has increased by 23%to $ 8.7 trillion; the threshold for the list has also increased by 12%, reaching US $ 21.2 billion. Since the establishment of the 2006 list, the total value of the Global Top 100 Brands of the Kaidu Brandz has continued to rise at a compound annual growth rate of 12.1%, and the growth rate has increased by more than three times that of the global GDP growth at the same time.

2. What should I think of the fast hand on the list?

To be honest, at this time, Kuaishou entered the list of the most valuable brand list in the world. This list is actually very difficult. What should we think of this?

First of all, we see that the overall value of the global brand in the past few years is very fast. Under such circumstances, the company that can actually be on this list is actually more difficult, so Kai Kai is more difficult. The list of this list released by the company in the entire brand industry is quite high. For this list, Kaido's own representation is to adhere to the ecosystem of full -link innovation and diversified expansion, and brands will be able to steadily enhance brand value. Therefore, under the current situation of the world's economic pressures, any company can often mean that it has its own development if it can reach the list of Kaido. For some companies that are on the list, they are very positive.

Secondly, we came to see the fast hands. At this time, it became the only new Chinese company. This is actually the value of the entire fast -handed brand. It has begun to be recognized by the world. In fact, Kuaishou has become an important short video platform, and more and more voices above the fast hands have been heard by the market. In fact, Kuaishou actually sent many ordinary people's voice to the entire market. One of the biggest values ​​of Kuaishou. On the other hand, the rapid development of fast -handed e -commerce in these years has actually helped Kuaishou have developed well in improving its own brand value field, especially the annual number of active buyers of Kuaishou Q1 exceeds 210 million. For the entire market, It is said that the growth of fast -handed traffic and the development of the e -commerce market have also become an important concern of the market, so it is a very difficult thing to be able to serve on the list this time.

Third, we clearly see the current list of the world's most valuable brands. In fact, the long -term competitiveness and influence of the entire enterprise is increasingly valued. For the situation where the current world economy fluctuates, Chinese enterprises If you want to be able to make a difference on this list, you actually need to continuously improve your competitiveness and provide more imaginative space for the market. In fact, more and more lists not only look at the current period of the current period The company's performance is more developed by the company's long -term development, so the overall value of this list has become increasingly recognized by the market. Only companies that can give the market well can be on this list, which also represents these lists, which is increasingly valued by the future of the company, not the present.

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