A number of shared bicycles have announced the price increase!

The bicycle sharing industry has an increase in price increases this year!

"The price of shared bicycles is more expensive than buses and even taxis" caused widespread discussion.

Some users believe that the price increase is a response to the price based on bicycle management costs. It is not conducive to the maintenance and release cost of cycling in daily operations in long -term low prices, which is not conducive to the healthy development of the bicycle sharing industry. There are also some users who believe that the platform attracts attention through the early low prices and subsidies, and gradually increases its user stickiness, and then increases the price to increase its profits.

Some netizens said:

"I can only sit up by the buses again."

"The monthly card of several bicycle apps is enough to buy a bicycle."

"Even the freedom of shared bicycles can not be achieved at will."

"Who knows the happiness of the little eDonkey? For half an hour of charging, I can run more than 100 kilometers. I watched the little eDonkey of the neighbor's house and prepared to buy one recently."

According to the Beijing Business Daily, the China Bicycle Association data shows that the price of upstream raw materials upstream of bicycles in the first quarter of this year rose by more than 10%year -on -year, and the pressure of raw materials rose is being transmitted from bicycle manufacturing companies to downstream.

A number of shared bicycles have announced the price increase!

Recently, Meituan bicycles announced that due to the increase in hardware and operation and maintenance costs, starting from 23:00 on August 10, 2022, Meituan bicycle cycling unsatisfactory price will be adjusted as follows:

The 7 -day card non -discount price was adjusted to 15 yuan; the 30 -day card non -discount price was adjusted to 35 yuan; the 90 -day card non -discount price was adjusted to 90 yuan.

It is reported that the current price of these three ride cards is 10 yuan, 25 yuan, and 60 yuan, respectively.

It is understood that this time Meituan raised the non -discount price of Chang Card. Regardless of the Meituan, Didi green oranges, or Harbin, users currently buy the prices of monthly cards and weekly cards in these platforms are discounted on the basis of the original price.

Taking the Beijing area as an example, the original price price of the 30 -day month card of Harbin is currently 35 yuan, and the actual payment price of Alipay purchases is 15.33 yuan, and the purchase price of the Harbin APP is 10.33. The price is 16.8 yuan. After the upward increase, the original price of the 30 -day monthly card is the same as that of Harbin; the 30 -day cyclical card of the Didi Qingye bicycle is still 25 yuan, and the actual payment price is 12.5 yuan.

Of course, the discount price is not the final preferential price. The actual purchase price may change due to the use of coupons.

Although it is unclear how the actual purchase of consumers after the adjustment of the discount price of Meituan this time, the original price on the platform undoubtedly made people smell the atmosphere of bicycle -sharing prices.

"In recent months, I have been an automatic renewal month card. I also ride a bike to 300 meters in the supermarket.

Mr. Pan, a citizen who has a crowded public in the public, said that he will continue to use shared bicycles.

Some netizens are that the price increase is a response to the price based on bicycle management costs. It is not conducive to the maintenance and launch costs of bicycles in daily operations for long -term low prices, which is not conducive to the healthy development of the bicycle sharing industry. "I often see the shared bicycle staff in the middle of the night, and the car is good and the car is more important." Mr. Wang, a citizen, expressed his understanding of the price adjustment.

Some netizens have expressed their dissatisfaction. They believe that the platform has attracted attention through the early low prices and subsidies, and gradually increases its user stickiness, and then increases the price to increase its profits.

The reporter learned from the industry that rising raw materials and operation and maintenance costs are indeed a trend currently facing the shared bicycle industry. Under the consumption inertia brought about by the early years of money and low -priced customers, the balanced and reasonable operation price and market feedback may become a difficult problem for the future.

Meituan bicycles are not the first bike -sharing platform to announce the price increase in the past two years.

According to the Beijing Daily, from January this year, the Haruka rose a 7 -day card to 15 yuan, and the 30 -day card rose to 35 yuan. Harbin bicycles stated in the announcement at the time that price increases were increased due to hardware and operation and maintenance costs. Some netizens said that the starting price of Harbin bicycles has increased from 1.5 yuan per hour to half an hour. At present, the price increase in Shenyang, Changsha, Foshan, Mianyang, Zhuhai and other cities has taken effect.

After experiencing the "war" of shared bicycles, the price of shared bicycles has been rising after entering the stable development stage.

Since this year, many users have reported that there are fewer and less discounts for bicycle sharing, and the cycling price has been rising.

Regarding the reasons for the price increase, Meituan bicycles mentioned in the announcement of the price increase announcement as "increased hardware and operation and maintenance costs", and the reason for the price increase of Harbin bicycles was "operating and maintenance manpower input and product depreciation cost growth."

This also means that after the early burning of money, the shared bicycle has now entered a stage of rational competition. With the improvement of upstream costs and operation and maintenance costs, prices have become a common phenomenon in the entire industry.

Since 2015, China's sharing economy has risen, and hundreds of bicycles have launched a war -burning war. Until 2019, myths are shattered. Domestic bicycles in China used to be acquired by Meituan by Mobike. The shared bicycle market is fiercely shuffled.

From the history of the price increase of bicycles:

In September 2016, when Mobike and ofo entered the market one after another, the initial price of shared bicycles was 0.5 yuan/half an hour. With the launch of other models, the price of shared bicycles was adjusted to 1 yuan/hour.

Today, public information shows that at present, the average price of China's bicycle sharing is 1.5 yuan within 30 minutes, with an average of 1 yuan/10 minutes follow -up. This year, many platforms have adjusted the price, ranging to 1.5 yuan and 2 yuan.

Low price strategy is out of date

The Beijing Business Daily reported that the shared bicycle solved the "last mile" problem for travel and would facilitate the convenience of the residents of the city, but now this foot is getting more and more expensive.

In just a few years, several times. The shared bicycle is a "classmate" with a story. After experiencing a strong wind and waves, you have also witnessed you and me.

When the shared bicycle was the hottest, the two giants Mobike and ofo were divided into markets. But later, ofo's little yellow car fell, Mobike also sold it to Meituan, both of which left a chicken hair.

Ofo to fall in spring has become a veritable lesson. Ofo occasionally appears in the media's field of vision, but there is only a deposit that cannot be retreated in the memory of the public.

Cascutive traffic is obtained, regardless of cost, shared bicycles are a mirror in the subdivided format. Internet giants enter, opening the money -burning promotion model, and a kind of application or a service can truly enter the general public's vision.

Bicycle is a shadow everywhere. Many Chinese companies, whether they are listed companies or unlisted startups, often try to surpass their opponents. In order to pursue market leadership and industrial leadership, they sacrifice short -term profits to obtain user traffic.

Cheng also burned money, but also burned money. The front car that had been defeated could not fight the war, which means that the cake of the bicycle economy, even the Internet giant with a large volume Victory.

It is outdated to use endless low -cost strategies and even subsidies to occupy the market and squeeze other competitors. Repeated losses, significant layoffs, management dramas, and tight capital chains are often a precursor to danger. The trapped operation behind it is always a stumbling closure.

After the resumption of work, the shared bicycle has ushered in a short "second spring", and shared bicycles have become necessary for people's travel dependence.

With the discovery of the bicycle sharing of offline dividends, it has stabilized, the support for capital has weakened, and the ability of self -hematopoiesis has been enhanced. Regardless of whether it is against the big trees or take the wind alone, this question will be answered sooner or later.

Coming Yuan 丨 21 Caiminhui, Beijing Daily, 21st Century Business Herald (Han Yongxian), Beijing Business Daily (Tao Feng), Qianjiang Evening News, News Morning News

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