Meituan bicycle announced the price increase, and it will be implemented on August 10th

Jimu reporter Zhou Dan Huang Yongjin

Is the price of bicycle sharing more expensive than buses or even taxis? Recently, this topic has caused widespread discussion, the reason is that many shared bicycle platforms have announced the price increase.

On the evening of August 5th, Meituan bicycle announced that starting at 23:00 on August 10, the non -discount price of Meituan bicycle cycling cards will increase.

As early as March last year, Harbin bicycles have caused discussions on various parties because of the price increase.

Jimu Journalists have visited and found that since this year, many users have reported that the discounts of bicycle sharing have been increasing, and the cycling price has been rising. In this regard, some experts said that in addition to price increases, the shared bicycle platform should improve refined operating capabilities and continuously improve the service level in order to make consumers feel that price increases are "valuable."

Netizen settlement: riding shared bicycles is more expensive than taking bus

At present, the price of bicycle cycling package displayed by Meituan APP

On August 8th, Jimu Journalists opened the Meituan APP and positioned Wuhan. On the "cycling" page, the reporter saw that 7 days Chang Card (available in Wuhan), no discount price of 10 yuan, 5.8 yuan after discount; 30 days continuously packed the month (universal), the original price is 16.8 yuan, the price is 7.8 yuan after the discount, and the next month is 16.8 yuan/month; the 90 -day cyclical card (available in Wuhan) has no discount price of 60 yuan. The price after discount is 49 yuan ... Mowing

The price is about to rise.

On the evening of August 5th, Meituan bicycles announced that due to the increase in hardware and operation and maintenance costs, from 23:00 on August 10, 2022, the non -discount price of Meituan bicycle cycling cards will be adjusted as follows: 7 -day cards have no non -discount: 7 -day cards have no non -discount: 7 -day cards have no cards without discounts: 7 -day cards have no non -discount: 7 -day cards None of the number of cards. The discount price was adjusted to 15 yuan; the 30 -day card non -discount price was adjusted to 35 yuan; the 90 -day card non -discount price was adjusted to 90 yuan.

Increased costs have data confirmed.

Jimu Journalist search found that according to the latest data released by the China Bicycle Association, the prices of upstream raw materials upstream of bicycles in the first quarter of this year rose by more than 10%year -on -year, and the pressure on raw materials rose is being transmitted from bicycle manufacturing companies to downstream.

The reporter sorted out and found that Meituan bicycles were not the first bike -sharing platform to announce prices in recent years.

Last March, the price increase in the Shanghai region in the Shanghai region has caused discussions in many parties.

From January this year, Harbin bicycles rose to 15 yuan to 15 yuan for the 7 -day card, and the 30 -day card rose to 35 yuan. In addition, Shenyang, Changsha, Foshan, Mianyang, Zhuhai and other places have also risen.

The reporter compared the price of Meituan bicycles with Harbin bicycles. At present, after the Meituan bicycle and the rise, the price of the cycling card has been flat with Harbin bicycles. The 7 days, 30 days, and 90 -day discounts are 15 yuan, 35 yuan, and 90 yuan, respectively. The discount price of three types of cycling cards of green orange bicycles is 10 yuan, 25 yuan, and 75 yuan, respectively.

After the news of the bicycle -sharing price increase on Weibo, some netizens calculated a account: compared to bus travel, ride 16 minutes of bicycle sharing of 2.5 yuan, which is more expensive than 2 yuan bus.

The price increase should be improved at the same time to improve the refined operating capacity

In fact, in recent years, shared bicycle charges have been rising.

Back to September 2016, Mobike and ofo entered the market one after another. The price of shared bicycles was 0.5 yuan/half an hour. Later, with the continuous development of the market, most of the charges for shared bicycles were adjusted to 1 yuan/hour. This year, many platforms have adjusted the price, and the charging ranges to 30 minutes to 1.5 yuan to 2 yuan.

According to industry analysts, in fact, the number of bicycle -sharing platforms has increased prices. In addition to the continuous development of the industry, the deeper reason is that since entering the market, shared bicycle companies have been in a loss state for a long time. In the past two years, the bicycle sharing market has gradually formed a situation of "three -legged" by Harbin Travel, Meituan Bicycles, and Didi Qingye.

Shared bicycle on the streets of Wuhan

Jimu Journalists sorted out the financial reports of the three companies and found that Harbin bicycles launched the prospectus of U.S. stock market listing in 2021. Since 2018, Harbin bicycles have been in a loss state, with a maximum annual loss of more than 2 billion yuan. Mobike, which was wholly -owned by Meituan, has a cumulative loss of nearly 5 billion yuan from 2018 to 2020. Didi's 2021 financial report data shows that the green oranges shared bicycles are divided into 30 billion "other businesses" losses.

"The war -sharing industry's once -burning subsidy war in the sharing industry has ended. The survival bicycle companies have generally raised prices for survival. This is an inevitable for shared bicycles to enter the second half." Professor Wu Xianming, School of Economics and Management of Wuhan University, said Bicycle companies generally adopt the "deposit -free" operation model and lose the deposit income. The single income model has caused a universal dilemma in the sharing of the bicycle sharing industry. The last resort ", but whether this behavior can be accepted by consumers and whether it can effectively alleviate the profitability of the company's profitability, it remains to be verified by the market.

"In addition to price increases, the shared bicycle platform should improve refined operating capabilities and continuously improve the level of service." Wu Xianming reminded that only by making more consumers satisfied with service quality, will it think that the price increase is "valuable."

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