Xiaoxiaozhi "Camp" dialogue Sichuan 丨 AI marketing helps the traditional lighting art industry Tengyu Huanyu

Little friends! Do you remember the Xi'an branch venue of the 2016 Spring Festival Gala? At that time, everyone saw the prosperous city walls from TV, as if dreaming back to the Tang Dynasty! The bright lights will make us remember! It is also in 2016. In our magic capital Shanghai, there is also the largest lantern festival in Shanghai history. It also attracted tens of thousands of Shanghai citizens to visit every day!

Speaking of these familiar grand lantern festival, Xiaoxiao came to satisfy everyone's curiosity. Take everyone to our local enterprises in Sichuan -Zigong Longteng Culture and Art Co., Ltd. to take a look at the stories behind these gorgeous projects!

In 2004, the company's chairman Deng Peilin seized the great opportunities of Zigong City to develop the colorful lantern industry and created Zigong Longma Culture and Art Co., Ltd. At the beginning of the establishment, the investment cost was large and unstable. After that, it was slowly exposed to the bidding. It still needed a large amount of money in the early stage to have results. It continued until 2008. The company changed its name to Zigong Longteng Culture and Art Co., Ltd.. Just as the era of digital informatization, with such expectations, the company tried to combine traditional culture with modern marketing methods to collide with new sparks. After a certain understanding and comparison, Zigong Longteng Culture and Art Co., Ltd. gave Promotion experience answer: cooperation with Baidu marketing.

"Cooperation with Baidu's marketing is a very successful choice for us." The person in charge of Longteng Culture said, "Since the cooperation with Baidu in 2008, it has a tacit understanding with customer service. Baidu marketing, I found that in fact, you can sit in the office to receive clues and consultations, which greatly saves invalid resources and funds waste. In the past It has arrived from all parts of the country. Through Baidu Marketing Platform Company, it received hundreds of municipal lantern festival projects. While earning the promotion fee, it also gradually developed the company and became one of the leading companies in the industry. As of 2022, Zigong Longteng Culture and Art Co., Ltd. has cooperated with Baidu's marketing for 14 years. It has never stopped. 80%of the company's business comes from network promotion. The Xi'an Datong Furong Lantern Festival, Xi'an City Wall Lantern Festival, Shanghai World Expo Lantern Festival, Shanghai Yuyuan Lantern Festival, Yibin Panda Lantern Festival and so on. "

The outbreak of new coronary pneumonia in 2019, the sense of crisis in the lantern festival industry seems to be further strengthened. According to the data survey, there were more than 300 registered lanterns before the epidemic. The year after the impact of the epidemic, the year of the epidemic was rapidly attenuated. By 2022, the color lanterns only survived more than 100. During the epidemic prevention and control, the company did not give up the promotion. In order to respond to this impact, the company cooperated with Baidu Marketing to cooperate in Baidu Ai purchasing products to promote color lanterns online, so that the finished products were more intuitively displayed to the required customers. Therefore, in the epidemic prevention and control The project was received during the period, which relieved the company's pressure.

With the support of the government and the help of Baidu's marketing platform, Zigong Longteng Culture and Art Co., Ltd. has accumulated, precipitated and developed for many years, and has a collection of talents. The annual seasonal workers exceed 8,000, and the annual output value exceeds 100 million yuan. The company has continued to grow, achieved brilliant achievements, and consolidated the leading corporate status of Zigong Cai Lan industry. The person in charge of Longteng Culture said: "Since the cooperation with Baidu in 2008, the company's business has extended from domestic to the world, driving the local lantern festival industry in Zigong. Baidu marketing and our company are very happy. Our company is willing to cooperate with it for a long time. , Grow together together. "

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