Impressed!Parisian family 10,000 yuan new bag was ridiculed like a garbage bag, creative director: design the most expensive garbage bag

Jimu Journalist Zeng Lingzheng

Intern Huang Xin

Video editing Zeng Lingyun

French luxury brand Parisians launched a new bag of 12,000 yuan to attract attention. The brand's creative director once told the media that he did not want to miss the opportunity to design the most expensive garbage bags. On August 8th, Jimu Journalist search found that it can only see the introduction of this bag on the introduction page of the 2022 Winter Show content introduction page on the Paris Family China official website.

China's official website's interpretation of this product design

On August 7, a media reported that foreign media reported that the well -known luxury brand Balenciaga caused a sensation on social media for selling "the most expensive garbage bags in the world". The bag that looks like a garbage bag is named TRASH POUCH, which is made of calfskin. It has four colors: black, white, yellow, and blue. The price is $ 1790 (about 12104 yuan). It is currently on sale in boutique stores and online, but it has not been on the official website of Mainland China. Immediately,#随 随 随 随 随 随 随 随 随 随 随 随#随 随 随 随 随 随 随 随 随 随 随 随.

Netizens from Weibo comment areas have expressed unspeakable. Some netizens worried: "This bag must be optimistic, Cleaning Auntie cleaned it in minutes." Another praise replied: "It really does not lie to the poor."

On August 8th, Jimu Journalists searched on the Parisian family in the United States, Britain and Australia's official website as keywords, but they could not search for the product. When the reporter consulted this bag -related information to the Parisian customer service, the customer service replied that the product number needs to be provided to query, and then said that if the official website does not have this product, the customer service cannot inquire.

Paris Family China official website catwalk map

However, from the Parisian Chinese official website, it can be seen that as early as the brand's winter show in March 2022, the model has already shot the black and white Trashpouch in the artificial snow. The official website introduces the concept of this big show. "In the near future, things that we have used to be commonplace will only be experienced by simulation simulation, so Xue has become a novelty." It is to highlight the practical concept of recyclable and alternative materials. Among them, "the inspiration of the trash hand bag comes from daily garbage bags."

After the winter show in March 2022, Demna Gvasalia, the creative director of the Paris family, explained to the American fashion industry "Womans' Wear Daily": "I can't miss the most expensive garbage in the world in the world Opportunities for bags, after all, who doesn't like fashion scandals? "

In May of this year, the Parisian family launched a "tattoo shoes" limited to 100 pairs and a price of 12,000 yuan, and boarded on Weibo hot search. Earlier, there were blue wool bags similar to the blue shopping bag of IKEA stores. In addition, other luxury brands often have such unconventional operations, such as luxury brands Gucci and sports brand Adidas launched an unspeakable joint umbrella at a price of 11,000 yuan.

Wang Peng, an associate researcher at the Gao Li Research Institute of Renmin University of China, analyzed the journalist of Jimu that in the face of the changing market, all brands intend to develop the market with contrast or unintentional marketing methods to attract more types of consumers. However, this marketing activity is also a double -edged sword, and its ultimate effect is also judged by sales and market feedback.

(Picture source: official website of Paris)

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