The first cup of milk tea in autumn brushed the screen, and the sales volume of Wuhan milk tea stores surged

Jimu Journalist Zhou Dan

On August 7th, the autumn flames, the "first cup of milk tea in the autumn" burst into the screen for the third consecutive year, Weibo hot search soared, netizens' various fancy "dazzling" milk tea, the sense of ritual was instantly filled. Under the influence of this boom, the sales of Wuhan tea markets have once again welcomed, and some stores have even increased their weekly growth rates even more than 200%.

"The first cup of milk tea in autumn" topic on Weibo hot search

Nowadays, the topic of consumption of young people in the Z era is hot. "The first cup of milk tea in autumn" has also become a reason for everyone to punch in. Many tea brands have launched creative marketing activities through the situation, which has the momentum of the "Double 11" in the tea industry.

The reporter learned from Gu Yan that on August 7, the average number of orders of stores across the country increased by 70%month -on -month, and some stores had a week -on -month growth rate of more than 200%. It ranks among the top three in the country. In terms of sales of hot -selling drinks, the top five beverages are ancient milk tea, ultra -A cheese grapes, everything, Baixiang dual reaches, and ultra -A cheese peach peach. It is not difficult to see that fruit tea is still the main theme of tea, which is the first choice of consumers in the hot summer. Secondly, classic models such as milk tea are still loved by customers.

Milk Tea Store employees are busy making drinks (picture source: ancient tea drink)

"In addition, we also found an interesting data. In the milk tea consumer group, the proportion of female customers on Lili Qiu on this day has not increased, but it has decreased slightly. Popularization is related, and male groups are also involved in it. "The relevant person in charge of Gu Yan introduced that the reason why the new tea drink is so popular is to provide a certain social attribute based on providing high -quality products. Make customers feel love and care while drinking comfortably.

- END -