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The digital economy is the upgrade fulcrum of traditional industries. For the development of the manufacturing industry, digital transformation is no longer a choice question, but a "required question" about survival and development. As the "capital of luggage" in China, Baigou has thoroughly implemented the spirit of the Tenth Plenary Session of the Provincial Party Committee, strives to accelerate the digital transformation of the luggage industry, and promote the improvement of digital empowerment luggage.

In the live broadcast room of Baigou "He Dao International" Baocheng, the anchors are introducing their own luggage. At the same time, the person in charge of Baigou Digital Empowerment Center, "Village Chief", is based on a third -party sales platform to analyze the sales performance of the anchors in real time. He told reporters in front of the screen that a total of 22 live rooms were "selling goods" at this time, and the monthly sales increased by 38 million yuan.

Baigou is known as the "capital of Chinese luggage". As a local leading industry, the luggage industry has the largest luggage mono -professional market in the country. It sells to 174 countries and regions around the world. Li Hongwei, chairman of Baigou Tianshangqing Co., Ltd., told reporters that online sales have now reached 70%of the company's total sales.

From traditional stores and counters, to today's online stores and live broadcasts, the development of the digital industry is quietly empowering Baigou Bag sales. Data show that the online transactions of Baigou Bags in 2019, 2020, and 2021 reached 12 billion yuan, 15 billion yuan, and 16.5 billion yuan, respectively. Ma Junchao, director of the Industrial Information Office of Baoding Baigou New City Management Committee, believes that the digital economy is the fulcrum of the upgrading of traditional industries, and Baigou Bags are mostly completed from the production to sales. Energy center. After the establishment of the center, first carried out targeted free services on the sales end. Now the Baigou Bag production and sales enterprise that has been settled in has nearly 300. The digital transformation of traditional industries is the digitalization of the entire industry chain. Why is the digitalization of Baigou Bags chose to "break through" on the sales end? Director Ma Junchao said that empowerment from the sales side is the most effective, and it is the most willing thing for enterprises to do.

The local government guided the digital transformation of enterprises to work hard. In the face of the "required question" of the life and death of digital transformation, the Baigou Bag manufacturing head enterprises are also innovating. Gao Junchao, director of the Finance Department of Jinchuan Musical Instrument Bag Manufacturing Co., Ltd., said: "Digitalization makes the company's original tedious luggage production efficient. The company's digitalization revolves around the R & D department as the core. There is a BOM module. What color, all raw materials and auxiliary materials, also include working consumption, and they are arranged before the reproduction.

Digital transformation has greatly improved the coordination of Jinchuan's single luggage products from R & D, boarding to board to production, so that the utilization rate of raw materials that account for costly to 94%has also been increased. Real -time feedback. Gao Junchao, director of the Finance Department of Jinchuan Musical Instrument Bag Manufacturing Co., Ltd., said: "For example, I have a list of one hundred bags. I only need to use a mobile phone or computer to check it. The workers in the process do not have to be like before. They call to the factory director. The factory director gave the workshop director. See, every luggage that is "born" from your own hands, as long as you are willing, you can immediately know how much benefits it brings to yourself. Du Guojun, the production team leader of Jinchuan Company: "This is a newly filled system, and it will be filled after finishing. As long as it is done, the salary will be added automatically, and it will be added a little bit after you enter it."

The cost of each luggage can be accurately divided before commissioning, and dynamic management can be achieved before each order is delivered. Each worker also clearly knows the work of the day before get off work. , Enterprise operations are more transparent and efficient. After trying the digital empowerment of the "sweetness", Jinchuan's idea of ​​future development is to establish a "smart factory" with a higher degree of digitalization.

At present, there are more than 1,200 companies on the production chain of Baigou Bags, and there are as many as tens of thousands of individual processing households. There are not many companies that have the ability to "travel out" in digital transformation. Wang Minchao, director of the Baigou Digital Empowerment Center, believes that the "bottleneck" that restricts the digital transformation capacity of small enterprises is lack of capital and technology. The establishment of a digital empowerment center in Baigou New City Management Committee is to solve the common problems facing these small enterprises. Wang Minchao said: "We sort out the luggage industry chain of the entire Baigou. In each link, we analyze what kind of common pain points and common needs of these companies in the process of digital transformation. It is planning an intelligent chemical factory of 2,000 square meters to help you make a model from zero to one to tell everyone how to operate digital chemical plants and what effects should be produced. "At present, for many small companies, there are government. The platform for the establishment of the platform is helpful, and when facing the common problems of digital transformation, it has the motivation to solve it, not to mention that through digital empowerment, Baigou Bag companies, especially small companies, have also seen real transformation "results". "Village Chief", the head of the technical leader of the Baigou Digital Empowerment Center, said: "We have created a few better cases. For example, invisible fitness packages, we found that the search index on the Internet is particularly high, and the number of searches is very large every day, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you are very large, but you have a large amount of search. Find the product. We release the information to the market for the market for alien bags, a small package, a waist, selling 39, and high profits. All from the Internet, the online data is placed here, but no one is sorting out. "

Tian Xuebin, director of the Economic Research Institute of Hebei University of Economics and Trade and executive director of the coordinated development of Beijing -Tianjin -Hebei Coordinated Hebei Province, believes that: Bai Gou SMEs are the main body. In this context, solving market problems is the first. To solve the problems of the overall production capacity of the labor -intensive industry, improve production efficiency and quality. There are 107 characteristic industrial clusters in Hebei, and more than 400 smaller. How do these characteristic industrial clusters use the "fulcrum" transformation and development of the digital economy, Baigou has taken out a compliance with our overall actual situation and economic support capabilities. A path of transformation is of great reference.

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