The opportunity to change home appliances is here!2022 National Home Appliance Consumption Season is launched in Zhejiang

Zhejiang News Client Reporter Quan Linxun Correspondent Hu Shengyue

Shang Jia gathered and crowded, and the people in the tea shop in the restaurant and the night lights of the night were reflected ... Hangzhou Southern Song Royal Street was prosperous since ancient times.

On August 8th, the Ministry of Commerce and the People's Government of Zhejiang Province jointly held the launching ceremony of the "2022 National Home Appliances Consumption Season" to create an ancient and modern home appliance consumption event in the cultural heritage of the Southern Song Dynasty.

Home appliances are the seventh largest categories in the field of consumption in Zhejiang, and in the first half of the year, the proportion of total retail sales of social consumer goods was about 4.2%. Doing a good job of promoting home appliance consumption can not only improve the quality of life of residents, but also drive the consumer market to rise stable and recover.

The national home appliance consumption season is based on the theme of "embracing green intelligence and enjoying a better life", focusing on green intelligence, digital leadership, linkage up and down, government -enterprise coordination, singing "big chorus" of home appliances consumption.

At the launching ceremony, Ali, JD.com, Haier, Gome, Suning Tesco, Gree, Hisense, Midea, Changhong, TCL, Boss, Hu Ge and other leading home appliance companies jointly issued an initiative to solemnly promise to allow the people to serve people's livelihood.

During the event, these companies will launch a series of preferential promotion policies. Tmall issued 310 million digital home appliances shopping vouchers; Suning Tesco issued 500 million yuan of home appliance consumption subsidies in the first round of "Thousands of City Thousands of Stores Promoting Consumption"; 500 million yuan in promotional resources during Gome Electric's activities; Huawei, Baicheng Group, Well -known brands such as Gree Electric, Boss Electric, Haier Zhijia, and Dahua Le Orange Network have launched preferential policies such as old replacement, targeted subsidies, free customization, and on -site services.

At the scene, the relevant person in charge of the Zhejiang Provincial Department of Commerce issued seven aspects of home appliances to promote consumption key work measures, including carrying out the "replacement of old new" activities of home appliances, promoting green smart home appliances to the countryside, organizing consumption promotion activities, increasing domestic and foreign high -quality home appliances supply supply 2. Improve the full -chain service of home appliances, consolidate the foundation of smart home appliances consumption, and implement service policies for the implementation of home electricity circulation enterprises.

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