From the house car to the night market snacks, Tianjin has all -round boosted consumption

Consumption is a manifestation of urban vitality. Cities with active consumption are cities with high quality of living, and are cities with attractive, attractive and influential.

The epidemic should be defended, the economy must be stable, and development must be safe. Recently, Tianjin has rapidly dealt with related epidemic conditions. In the past week, there have been no new cases of infection in society. The overall situation of the epidemic prevention and control has created favorable conditions for the enhancement of economic vitality. Tianjin 2022 · Chinese Entrepreneurs Conference, 2022 Yabuli China Entrepreneurs Forum · Tianjin Summit and other exhibition activities were successfully held. Investment and consumption work, the economic and social development has shown a stable momentum.

The high -end economic forum discusses enthusiasm, and the consumer market around them is becoming increasingly active. On August 4th, the Municipal Development and Reform Commission issued the "Several Measures on Promoting Consumption Restoration and Promoting" (hereinafter referred to as "Tianjin Promoting Consumption 20 Articles") to the society to the society Consumption such as cars, such as night market night purchase, late night cafeteria and other daily consumption, support and boost, have received widespread attention.

Expand housing and car consumption new space

Consumption has a direct impact on driving domestic demand, promoting employment, and increasing income, which is an important pillar of stabilizing the economic market. Under the impact of the epidemic, consumption, especially contact -type consumption, has been greatly affected. Through comprehensive and accurate policies, it is a urgent task to promote the orderly recovery of consumption and stabilizing consumption.

Among the "20 articles promotion of consumption in Tianjin", the "loosening" measures for housing and automobile consumption released a new market space. In terms of housing consumption, "optimizing personal home purchase credit policies, guiding financial institutions to reduce housing loan interest rates, reducing the proportion of down payment for housing commercial loans", simply speaking, housing loan reduction and interest reduction, which is conducive to reducing the threshold for house purchase and reducing loan pressure. This will undoubtedly play a role in boosting the real estate market. In terms of car consumption, the number of applicants for the "long -term shake" (participating in 60 or more), the incremental index indicator of 20,000 individuals in ordinary people is not only reflected in the humanization of the policy, but also bringing 20,000 units to 20,000 units The sales volume of new cars is a good for the automotive industry. In addition, the new policy has also proposed that "the cancellation restrictions on the standard for small non -operating used cars in the national five emission standards" are conducive to promoting the free circulation of second -hand cars and cross -regional operations of the enterprise. "Tianjin Promoting 20 Articles" also proposed that financial institutions are encouraged to innovate consumer credit products around key areas such as large consumption, new consumption, and service consumption to provide personalized financial products and support the development of new formats. In addition, under the premise of strictly implementing the epidemic prevention and control measures, the orderly restoration of activities such as meeting, exhibitions, and exhibitions will be resumed to help the consumer market recovery. Accelerate the introduction of exhibition projects with international popularity and industry influence. According to the exhibition area, we give financial support to the exhibition organizers to attract the exhibition to gather in Tianjin. Use consumer goods such as bicycles, furniture, food and other consumer goods products to start the awareness of Tianjin consumer goods products and boost consumer confidence.

Build consumer scenes to improve fireworks

Experienced offline consumption scenarios have a significant effect on enriching consumption supply, gathering popularity of consumption, and enhancing consumption enthusiasm. In recent years, Tianjin has taken the opportunity to build an international consumer center city to strengthen the overall promotion of commercial consumer activities in the city, extensively create consumer scenarios, increase publicity, form a strong momentum, strongly drive consumption, and enhance the vitality and fireworks of the city. "Every day, buying it." Grasp the golden period of consumption in summer, Tianjin started the second series of Haihe International Consumer Season Victory since mid -June. Under the premise of doing a good job of preventing and controlling the epidemic, 13 theme activities such as Tianzhe Festival, Night Life Festival, Food Festival, New Products, Nezha Sports Carnival, etc., will be coordinated with 13 theme activities, which will drive the city to carry out more than 500 business -travel and physical integration, online online, online online Consumption promotion activities such as combining, discount promotional discounts, new stores and new products, night market food food. Each district is settled and enhanced various consumer markets according to local conditions. Some also launched consumer coupons and shopping vouchers. The majority of merchants, catering, e -commerce platforms, etc. are enthusiastic.

Many shopping malls and attractions are extended to build a more grounded market to meet the needs of citizens and tourists' diverse shopping, sports, food and other needs. For example, the shopping malls such as Jinwan Plaza, Nankai Dayue City, Luneng City, Zhongye and Yuehui, and Kaide Mall all set up stalls or tent markets in the square area. Golden Street, Minyuan Square, Water Park and other scenic spots are also held in market activities. The starry sky theme night market on the waterfront of the water lake is the largest outdoor night market in this city. It is expected to last until the end of September. The night economy occupies an important position in the urban consumption economy. Analysis report shows that 60%of the cities in Chongqing come from night. Although Tianjin is a northern city, there are unfavorable factors such as low temperature in winter, but the economy is still promising at night. The key is to enhance the charm and attractiveness of the "Nighting City". "Tianjin Promoting 20 Articles" proposed to create "Night Purchase", "Night Pinjin", "Night Traveling Haihe", "Night Reward Jinqu", "Night Hi Jincheng", "Night Reading Jincheng", guiding the city in the city Malls, commercial streets, night markets, cultural tourism, catering and other merchants have launched various activities such as diverse night discounts, new products release, light shows, and art appreciation. Support consumer activities such as night markets, beer festivals, food festivals, music festivals, etc. in various districts. Published the "Tianjin Late Night Cafeteria Map (3.0)", established a late night cafeteria alliance to create the most beautiful "Night Jincheng" place, the most beautiful night shopping store, and the most beautiful night shopping district. There are eating, drinking, and playing buying; there are fun, and there is a quiet place ... After get off work during the day, a variety of "Night Jincheng" can always give people a reason to go out? Seeking new and changing to win the future of the market

Seeking new changes is the eternal theme of consumption. In the first half of this year, new consumer wells such as "Journey to the Mandarin", "Tent Economy" and "Micro vacation" developed. During the peak hours, the price of high -end homestays in high -end homestays is difficult to find. In the Five Avenue, the various specialty cafes are more and more. The seaside park in Bincheng attracts a large number of citizens. "Tianjin Promoting 20 Articles" proposed that it will build a new scene of cultural tourism consumption, make full use of the East Xinjiang port waters, give play to the role of the boat sports association, and create the East Xinjiang Port Maritime Sports Base. Relying on the beautiful and natural scenery of Dongli Lake to create Dongli Lake Camping Base. Continue to develop the world of V1 cars, build a special project of automotive industry projects that integrate famous car exhibitions, driving experience, racing training, and professional car events. Increase the publicity and promotion of special consumer venues such as Jizhou B & B, and organize brand activities such as the Five Avenue Coffee Festival and Dongli Lake Cultural Tourism and Sports Festival.

At the same time as promoting new consumption, Tianjin will also play the advantages of traditional business resources, carry out in -depth action to revitalize the old -fashioned campaign, support the construction of flagship stores and experience stores for the construction of old -fashioned consumer products, encourage the old -fashioned brand to create a "Tianjin gift" brand, and make bigger and stronger brands. In the long run, Tianjin consumer market contains huge potential and stamina. First of all, in recent years, the structural adjustment of the consumer format has appeared. On the one hand, Tianjin realizes the reshaping of commercial formats through urban renewal, and on the other hand, a large number of new regional large -scale commercial complexes are built. Commercial projects focusing on characteristic commercial, quality catering, sports and leisure, and cultural tourism integration have continued to emerge, and the development of online consumption has been developed, forming a new consumer pattern of complementary online and offline complementary consumption. Second, Tianjin Cultural Tourism resources are unique and rich. In terms of geographical resources, there are both mountains, sea, and river and wetland. In terms of historical and culture, Chinese and Western integration, ancient and modern and modern, there are thousands of years of famous brake Du Le Temple, "seeing Tianjin in modern times", many historical and cultural districts, and urban business cards. The Grand Canal National Cultural Park and the Great Wall National Cultural Park are under construction at the same time. One city has two valuable historical and cultural heritage. Third, the modern transportation system has expanded consumer groups. The integrated transportation of Beijing -Tianjin -Hebei has accelerated, which is equivalent to expanding the regional consumer market. The construction of Tianjin Urban Metro has accelerated, bringing convenience to travel consumption. Tianjin also has seaports and airports. In the future, with the recovery of international cruise home ports, it will also bring greater consumer market space. In addition, Tianjin's local residents have strong consumption power. In 2021, the per capita disposable income of Tianjin residents ranked fifth in the country, and per capita consumption expenditure ranked fourth in the country. Tianjin's consumer market has a good basic support. All these are good for people to be optimistic about the prospects of Tianjin's consumer market. At the same time, we must also see that more and more consumer formats and products and products have entered the era of creative economy and Internet celebrity economy are created by cultural creativity, service quality, and word of mouth. Require.

Online information Tianjin passes the fingertips positive energy, singing Tianjin good voice 522 original content public account

Comprehensive: Jinyun · Jin Pao Observation Studio, Tianjin Daily Review: Wang Shaoyun

Editor: Wang An material sorting: Shi Jiaojiao, Xu Xiaowei

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