International Cat Day is coming: young people spend two hours a day sucking cats, and pet quality life consumption becomes trendy at Vipshop

Jimu Journalist Zhou Dan

Did you suck a cat today -it has become a new way for generations to say hello.

On August 8th, the generation Z to the cat -sucking cats ushered in the annual "International Cat Festival" with cats. According to the "White Paper in China's Pet Industry in 2021", in 2021, the number of cats has exceeded dogs, becoming a dog, becoming the The most raised pet. The report shows that among the urban families in China, in 2021, the number of pet cats was 58.06 million. Almost at the same time, there were 49.416 million households in China (data source: 2021 The seventh national census data of the country), with an average of about 8 households per household. Just have a cat.

In the context of the increasing number of pet cats, the quality of life of "cat owners" gradually becomes the focus of pets' attention. Petland, pet bathing beauty and other industries have risen rapidly. Data from the special e -commerce platform Vipshop show that international cats have doubled the number of search words such as "pet cats" and "gifts" a few days ago. Passionate.

The quality consumption of pets is forming an emerging "pleasing" economy. Pets pay more attention to the emotional exchanges with pets, and providing high -quality life for pets have become a new trend of pets. Cat foods with higher professionalism and more features are favored by young consumers, and the sales of pet smart products that improve the experience of pet life have continued to rise.

This trend is becoming more and more prominent. According to an offline pet shop owner, in the past two years, not only more and more people love cats, pet owners are also willing to spend more time every day to accompany pet cats, and some live cats alone cat cats can support cats alone cats. The post -95s and post -00s, even two to three hours a day "cat sucking".

Cat becomes a companion for more and more young people

Refined cats form a consensus among pet owners. The leftovers and leftovers are no longer the main food of cats. Young pet owners are strengthening the professional and branding cognition of cat food. Vipshop data shows that the sales of cat food with functional ingredients and high nutritional values ​​are outstanding. In addition to the Royal and Suli of the international brand, the national tide brand has also been accepted by the majority of young people, and the sales volume of Wei Shi, Macofidi and Oh, and other sales have doubled year -on -year.

People are committed to creating a more comfortable living environment for pets. The post -95s pet owner loves cost -effective and environmentally friendly new cat litter. The online and offline sales of cat sand brand Pidan have reached new highs. Pet intelligent supplies are also the favorite of young pet owners. Data show that at Vipshop, the sales volume of Xiao Pei's smart drinking machines doubled year -on -year. Among them, the post -95 buyers are the mainstream.

In addition to clothing, food, housing, pet health is also one of the most concerned trends of pet owners. The above report shows that pet diagnosis and treatment markets have become the second largest market for pet consumption.

According to industry insiders, in recent years, young people have become the main force of pets, and generations of generations have accounted for more than 20%among pet owners. In the pet consumer market, quality and branding will become new growth points. In the future, with the gradual family membership of pets, the pet consumer track will become more segmented and professional. Pet life and pet services on the online platform may usher in a strong growth.

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