The box office of the summer stall broke 6.5 billion; the anchor made 4 million investigations a day ｜ Entertainment in one week

Hello everyone, starting the new week, let's review the entertainment of the past week.

"Lone Moon" continued to be released, and it also directly promoted the improvement of the entire summer box office water level. As of today's publication, the box office of 2022 has reached 6.8 billion.

However, some movies have worked hard to the end. The box office may not have some short video GMV high. The anchor Rainbow couple said that a live broadcast can sell 230 million, daily income of 4 million, and the tax department has received reports and intervened in the investigation.

Last week, Alibaba announced the "June quarter" performance bulletin. Among them, its long video platform Youku performed well. While the average daily paid user size increased year -on -year, losses narrowed in five consecutive quarters.

Tencent continued to work in the field of game. It is reported that the "Goose Factory" will increase its holdings of Ubisoft's stock in the global game plant and move towards the goal of becoming the largest shareholder.

2022 Summer box box office breaks 6.5 billion

On Saturday, according to the professional version of the lighthouse, the box office of the national summer movie in 2022 exceeded 6.5 billion. As of Monday (today), this number has reached 6.868 billion.

Among them, the highest proportion is naturally the "Lone Moon", which is being screened, accounting for 2 billion of 6.8 billion. According to the forecast of Cat Eye, the total box office of "Lone Moon" may reach 4 billion. If there is no accident, the total box office of 2022 will exceed 3.620 billion and 7.381 billion in 2021 in 2020. Grows.

Source: Lighthouse Professional Edition

This is the achievement that has not been completed this year's Spring Festival file: 6.040 billion Spring Festival files in 2022. Although it is higher than 5.905 billion before the epidemic in 2019 (before the epidemic), it is less than 7.843 billion in 2021. The latter is also in the history of Chinese film history Spring Festival with the highest total box office.

However, compared to the summer stall before the epidemic, this year's summer season is still impossible to return to the level before the epidemic. From 2017 to 2019, Chinese film summer stalls closed at 16.357 billion, 17.377 billion, and 17.778 billion, respectively, and led the film "Wolf Warrior 2" (5.515 billion in the schedule), "I am not the medicine god" (30.88 billion in the schedule of 30.88 billion ) And "The Demon of the Demon of Nezha" (4.706 billion during the schedule).

It can be seen that the output of explosive models is crucial to the summer stall. In 2021, the summer file failed to continue the good luck of the Spring Festival file. It is because of the lack of content. The highest box office performance is only 1.322 billion during the period of "Chinese Doctor".

What kind of achievements can be achieved in the 2 billion club's "Lone Moon" in the end, the importance of this summer file is self -evident.

Youku's losses have narrowed for 5 consecutive quarters

Last Thursday, Alibaba issued three months of June 30, 2022 (ended June 2022) without review. Among them, Youku's performance is acceptable. In the quarter, the "average daily paid user scale" increased by 15%year -on -year. The announcement stated that it was mainly driven by high -quality content and the continuous contribution of the 88VIP membership plan. "

The announcement also said, "Youku continues to improve operating efficiency by investing in content and production capabilities carefully, which has caused losses this quarter to narrow the losses this quarter for five consecutive quarters."

Although Youku did not appear in the first half of 2022, there was no national explosion, but the solo content "Knowing with the Junchu & Just the old people's return", "Happiness to Wanjia", and "Hedu" have performed well. Recently Although the reputation is average, the overall data performance is quite dazzling.

It is worth mentioning that Youku has also achieved the rise in membership prices in this quarter, which is also considered by the outside world as one of the reasons for the continued progress of financial performance. Under the circumstances that the user's paid habits have been formed, it is still a difficult and correct way to obtain commercial returns with the content of attracting users.

June Youku member price rising notice

After the long -term adjustment period, this year's long video did improve in business performance. In the first quarter of 2022, iQiyi's financial report achieved profitability, which can be regarded as an iconic event. Last week, the price increase of Mango TV announced that the price increase of the four long videos has been completed.

Of course, it was still last week. In the business category, the price increase can be considered as a market behavior. This is understandable. It is natural to continue to provide good content.

Tencent to increase its holdings of Ubisoft is expected to become the largest shareholder

According to foreign game media reports, Tencent hopes to increase its share of Ubisoft, and their goals have always been "the largest shareholder of Ubisoft."

Reuters: Tencent plans to increase its holdings of Ubisoft shares

It is reported that Tencent's buying goal of increasing holdings is the founder of Ubisoft. Earlier, Tencent was the biggest "hero" to resolve Ubisoft's acquisition of Viwangdi: in 2018, Ubisoft issued an announcement that the original shareholder Vefish Group has sold all the shares of Ubisoft in his hand. Tencent was the time at the time. Important buyers.

After the transaction at the time, Tencent occupied 5%of Ubisoft shares with 370 million Euros, but no director representatives settled in Ubisoft. Tencent promised not to transfer Ubisoft's shares, and Vefandi promised not to buy Ubisoft shares within at least 5 years after the sale of shares. In this equity transaction, Tencent and Ubisoft reached an agreement. The former will issue and operate a variety of Ubisoft classic game IPs (including single -machine and mobile games) in China.

From a general feedback sense, Tencent's international game industry is a "outstanding shareholder" and actively invests but rarely intervene in creation. At present, Tencent's most successful overseas investment is a fist game (100%of the shares), and its League of Legends games are still one of the benchmarks in the current field of e -sports; followed by excellent cases, as well as engine cluster EPICs 48.4%), the investment is quite early, EPIC's image of "rich wealth" in the hearts of players is actually unreasonable to Tencent.

In recent years, Tencent's overseas investment in the game field is still accelerating. In 2021, Tencent conducted 24 overseas investments, including "Famine" developer Klei Entertainment, Dontnod Entertainment developer, "Strange Life" developer, and "Ma Buzai University Adventure "Developer's parent company, Sumo Group, etc.

The anchor's self -exposure of 4 million yuan daily income, the tax bureau investigation

A focus news of the short video last week comes from "self -exposure". On August 3, Douyin's "Rainbow couple" live broadcast "Birthday Field" live broadcast. On the same day, a total of 13 hours of live broadcast was conducted in three periods. Essence

Subsequently, the "Rainbow couple" uploaded the video stated that a total of 230 million GMV was brought on the same day, and the expenditure was left, and about 4 million was made in their own hands. "There are many stars.

After the video was released, it caused a large response. Some viewers questioned the authenticity of "selling 230 million on the day" and "earning 4 million a day". Some sensitive netizens questioned whether this income was "taxed in accordance with the law" and reported a report. Essence At present, the video released by the "Rainbow couple" has been deleted.

According to Beiqing.com, the Chengdu Taxation Bureau has recently been concerned about the "colorful color is the rainbow" enterprise. The report has been involved in the investigation and has not yet announced the specific situation.

"Rainbow couple" is a post -90s couple, and Sun Raihong is the name of his wife. The "Rainbow couple" introduced himself in Douyin's "female junior, sister and brother love, three sons", with more than 9 million fans, and released more than 1,300 videos.

"Rainbow couple" is a very typical case of "content transformation and bringing goods" on the Douyin platform in the past two years. The 1300 video is mainly the life of the couple, which is quite grounded. Among them, it includes the love story of the couple, including buying cars and buying houses, pregnant children and other major events. Among them, there are "40 million full house buying houses" and "driving relatives to participate in live broadcast and cargo".

Rainbow couple response

This year, from Liu Genghong to the East selection, the performance of Douyin live is quite good, but the content of the "Rainbow couple" this time is slightly controversial, and everything needs to wait for the survey results.

- END -